The Land Of

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    Michael Angelo Leonardo da Vinci

    The

    land of

    Mussolini

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    CONTENTS

    History Country profile Religion & Arts Family values, Style,

    Marriage Communication Social etiquette Business etiquette Meeting etiquette Dinning etiquette Gift Giving etiquette Misconceptions

    corrected Italian Presence in

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    History

    Italy (Italia) -- an ancient name forcountry and people of Central Italy.

    Mythological roots of the name date

    back to a legendary ancient kingnamed 'Italus.

    The name Italia was imposed upon the

    Roman Republic by the conqueringItalic tribes of the contemporaryAbruzzo region, centering in the areaof Corfinium (Corfinio).,

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    A fte r th e fa ll o f th e W e ste rnR o m a n E m p ire a n d th e Lo m b a rd

    , " " " "in v a sio n s Ita ly o r Ita lia ng ra d u a lly b e ca m e th e co lle ctive

    n a m e fo r d iv e rse sta te s

    Pa llo tin o cla im s th a t th e n a m ew a s o rig in a lly d e riv e d fro mth e Ita ly se ttle d in m o d e rn

    .C a la b ria

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    : .Location Southern Europe

    : .Capital Rome

    :Climate Predominantly

    , &Mediterranean hot dry in

    .south

    : .Government Republic

    : , ,Population 58 057 477

    : , ,Famous Places Milano VeniceRome

    ountry profile

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    ReligionCatholicism

    Roman Catholic isthe official religionof Italy.

    More Catholic

    churches percapita in Italy thanany other country.

    Children are namedafter CatholicSaints.

    Great influence ofthe church .

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    The Arts

    Italy has a culturerich in the Arts.

    Famous artistssuch as

    Leonardo DaVinci andMichelangelowere Italian.

    Well known for itsopera, where itoriginated.

    Italians are very

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    Italian Family Values

    Family is veryimportant to theItalian people.

    Family is the center

    of social life.Familyprovides bothemotional andfinancial support.

    In the north, nuclearfamilies livetogether; while in

    the south,extended famil

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    Italian Style Bella Figura

    Bella Figura is not only yourappearance, but how youcarry yourself.

    Fashion and style is very

    important to the Italianpeople.

    Indicate your social andeconomic status.

    Italians can judge someone bytheir appearance alone.

    Milan, Italy is known as thefashion capital of the world.

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    MarriageItalian Style!

    The groom often proposes bymusically serenading theirbride.

    The bride wears green theevening before the weddingto bring good luck.

    Sunday marriages arebelieved to be the luckiest.

    A glass vase is broken at theceremony. The shatteredpieces represent the manyyears the couple will havetogether.

    The food at the reception is

    very important and tends tobe elaborate.

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    Verbal Communication

    Official language of Italy Italian--

    Language of Love

    English is spoken by manybusinesspeople.

    Avoid talking about religion, politics, andWorld War II.

    At social gatherings, it is considered

    insulting to ask someone you have justmet about their profession.

    Good conversational topics include

    Italian culture, art, food, wine, family,and films.

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    Non Verbal Communication

    Italians use body language and handgestures to punctuate an expressionand give it a shading that the word or

    phrase itself lacks. Long handshakes.

    In greeting, warm hugs and kisses are

    common. Eye contact and the amount and length

    of eye contact

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    Non Verbal Communication

    "Time is money" is not a common phrase

    in Italy.

    Foreign businessmen/women should be

    punctual for business appointments,although the Italian executive may notbe.

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    social Etiquette

    .U se ca llin g ca rd s in so cia l situ a tio n s T h e se a re slig h tly la rg e r th a n

    tra d itio n a l b u sin e ss ca rd s a n d

    , ,in clu d e th e p e rso n 's n a m e a d d re ss

    ,title o r a ca d e m ic h o n o rs a n d th e ir

    .te le p h o n e n u m b e r

    If y o u a re sta y in g in Ita ly fo r a n

    ,e x te n d e d p e rio d o f tim e it is a g o o d.id e a to h a ve ca llin g ca rd s m a d e

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    Business Etiquette

    Italian prefer to do businesswith people they knowand trust.

    Italians much prefer face-to-face contact.

    Your business colleagues willbe eager to knowsomething about you as aperson before conductingbusiness with you.

    Take the time to askquestions about yourbusiness colleagues familyand personal interests, asthis helps build therelationship

    Appointments are

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    Business Etiquette Many companies are closed in August, and if

    they are open many Italians take vacations atthis time, so it is best not to try to schedulemeetings then.

    The goal of the initial meeting is to develop asense of respect and trust with your Italianbusiness colleagues.

    Decisions are not reached in meetings.

    Meetings are meant for a free flow of ideasand to let everyone have their say.

    Dressing well is a priority in Italy.

    Men should wear dark colored, conservativebusiness suits.

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    Business Etiquette

    Allow your Italian business colleagues toset the pace for your negotiations.

    Follow their lead as to when it isappropriate to move from social to

    business discussions. Business cards are exchanged after the

    formal introduction.

    To demonstrate proper respect for theother person, look closely at theirbusiness card before putting it in yourcard holder.

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    Meeting Etiquette

    Greetings areenthusiastic yetrather formal.

    The usual handshakewith direct eyecontact and a smilesuffices betweenstrangers.

    Once a relationship

    develops, air-kissingon both cheeks,starting with the leftis often added as wellas a pat on the backbetween men.

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    Dinning Etiquette

    If you are told to comein informal then, wearstylish clothes like jacketand tie for men and anelegant dress forwomen.

    You may arrive up to 15minutes late.

    If you are invited to a

    meal, bring gifts such aswine or chocolates. If invited for dinner and

    want to send flowers,have them delivered

    that day.

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    Table Manners

    Remain standing until invited to sitdown. You may be shown to aparticular seat.

    Table manners are Continental -- thefork is held in the left hand and theknife in the right while eating.

    Follow the lead of the hostess - shesits at the table first, starts eatingfirst, and is the first to get up at the

    end of the meal.

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    Table Manners

    The host gives the first toast. An honored guest should return the

    toast later in the meal.

    Women may offer a toast. Always take a small amount at first so

    you can be cajoled into accepting a

    second helping.

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    Misconceptions Corrected

    Belief- Italians are all in the Mafia.

    Truth- Italians refer to mafia as a group of peopleworking together for a common cause.

    Belief- Italians are loud.

    Truth- Italians do like to entertain and are friendly,but do not consider themselves loud.

    Belief- All Italians are Catholic.

    Truth- The majority of Italians are Catholic, (98%)but some may be protestant or anotherreligion.

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    talianresence inIndia

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    ,So How was your journey?

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    References

    www.languagecenter.cla.umn.edu/elsiesp www.italian.about.com/library/weekly/aa

    www.italian.about.com/od/italianculture/t

    http://www.cyborlink.com/besite/italy.htm https://www.cia.gov/library/publications/t

    http://www.languagecenter.cla.umn.edu/elsiespeaks.php?issue_id=8http://italian.about.com/library/weekly/aa062001a.htmhttp://www.italian.about.com/od/italianculture/tp/italian-hand-gestures.htmhttp://www.cyborlink.com/besite/italy.htmhttps://www.cia.gov/library/publications/the-world-factbook/https://www.cia.gov/library/publications/the-world-factbook/http://www.cyborlink.com/besite/italy.htmhttp://www.italian.about.com/od/italianculture/tp/italian-hand-gestures.htmhttp://italian.about.com/library/weekly/aa062001a.htmhttp://www.languagecenter.cla.umn.edu/elsiespeaks.php?issue_id=8