The Keys to Building a Great Mobile App
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Transcript of The Keys to Building a Great Mobile App
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Copyright 2013 Demandware, Inc. All other rights reserved.17 September 2014 1 Copyright 2014 Demandware, Inc. All other rights reserved. 17 September 2014 1
The Retail App: A Necessary Part of Brand Mobile Strategy
Liz Lynch
Maya Mikhailov
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2 COPYRIGHT© 2014 DEMANDWARE, INC
ACCELERATE GROWTH AND INNOVATION
SPEED TO MARKET
CONTINUOUSINNOVATION
• 6 releases annually• Client development tools
enable brand control • More than 180 pre-
integrated best-of-breed technology partners
PEACE OF MIND• 99.99% historical platform
uptime• PCI, SOC and EU Data
Compliance• Instant scalability for sudden
spikes in traffic
• Launch new brand and international sites with minimal cost and effort
• Explore and test new initiatives cost effectively
• Empower teams to respond quickly to consumers
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3 COPYRIGHT© 2014 DEMANDWARE, INC
MODEL: ECOSYSTEM ENABLES INNOVATION
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September 2014
GPSHOPPERThe Retail App: A Necessary Part of Brand Mobile Strategy
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ABOUT GPSHOPPER
5
+ who we are and what we do
Connectingwith mobile consumers
to revolutionize
retail.Cloud Based, enterprise-
class mobile platform
GPShopper is an integrated mobile platform enabling retailers & brands to launch large scale mobile solutions driving loyalty, commerce and engagement.
Enable clients to deploy branded native app solutions which can be operationalized with CMS and reporting tools.
Located in New York and Chicago - all of our platform development is done on site.
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Certified App Cartridge
Beacons
Maya MikhailovEVP, CoFounder
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SELECTION OF OUR CLIENTS+ 5% of Americans engaged with our products last holiday season
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WHAT YOU ALREADY KNOW
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MOBILE IS HERE TO STAY…AND GROWING!
* Fierce Retailer, “Mobile Commerce Index report” September 9, 2014
51%OF
ECOMMERCE VISITS 61%
IOS
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WHAT YOU MIGHT NOT KNOW
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AMERICANS SPEND MORE TIME IN APPS THAN ONLINE
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AMERICANS SPEND MORE TIME IN APPS MOBILE WEB
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Rue lala Sees App Customers as the Most Valuable
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“Members who use our apps are exponentially more valuable to us both from a demand and visitation standpoint. Mobile accounts for over 50 percent of our daily traffic and we expect this to grow this season….”
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TIME = APPS GROWING IN MOBILE SALES
42%OF
MCOMMERCE SALES
* Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014
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Grainger Sees A Bigger Future For Mobile Apps
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“Today about 41% of all mobile sales for Grainger take place via a mobile app. But within a few years, apps could account for 70% of all mobile commerce.”
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Walmart App Users Spend 40pc More Than Average Shopper
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“…those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more.”
Wanda Young, Vice President of Digital Marketing Walmart
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YEAH, YOU NEED AN APP FOR THAT
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Push Notifications Scan in store Payments (NFC or otherwise)
Beacons Apple Watch (or any other wearable)
OR
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COMMON APP MYTHS
App Users & Web Mobile Users Are The Same
No One Will Use My App
Apps Are Too Complicated To Maintain
App ROI Has Not Been Proven
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APP USERS & WEB MOBILE USERS ARE THE SAME
“An app is an opportunity for a brand to leverage its most loyal customers.” - Kohl's
Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013
78% of apps users were
return visitors, compared to 40% on
mobile sites
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”
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NO ONE WILL USE MY APP
Source: Chain Store Age, June 2013
49% have downloaded 5+
retailer apps
41%
use retail apps downloaded weekly,
15% daily
20minutes+
of monthly app engagement
Source: GPShopper Cross Retail Statistics 2013
You already have the tools: brand + launch planning
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APPS ARE TOO COMPLICATED TO MAINTAIN
“Most companies have focused on designing the first version of their apps…Mobile has the ability to transform your business but only if you can engage your consumers in their exact moment of need, or mobile moment, with the right services, content, or information.” - Julie Ask, Forrester Research
“Predictions 2014: Mobile Trends For Marketers”, © 2014, Forrester Research, Inc.
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APP ROI HAS NOT BEEN PROVEN
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”http://go.gpshopper.com/app-roi-model
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OKAY, WHAT NOW?
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1) Successful mobile strategy includes mobile web & app
2) Loyal shoppers will download & use your app
3) Apps can bring increase in conversion rates and positive ROI
4) Apps don’t have to be “hard” if you are using a solid platform
KEY TAKE-AWAYS
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Email: [email protected]
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