The Intersection of mBanking & Payments · Clairmail – Mobile Banking Leadership 2 ©2011...

Clairmail – Mobile Banking Leadership

©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution. 2

ENTERPRISE MOBILE BANKING SPECIALIST

VENDOR OF CHOICE FOR TOP INSTITUTIONS

THE UNDISPUTED ADOPTION LEADER

1st 70+ 12,000 per day

•  500M+ mobile transactions •  ~ 5M+ active users – largest user

base •  1M+ users on a single instance

•  70+ customers •  1/3+ of leading NA banks •  Reach over 50% of all consumers

among top 500 FIs

•  Adding 12,000+ new enrolled users every day

Mobile Payments ~ 700B by 2015


©  Fifth Third Bank | All Rights Reserved

Payment Roadmap

June 7, 2011

5 ©  Fifth Third Bank | All Rights Reserved

The Mobile Opportunity …mobile banking relevance growing rapidly

18% of Adults

32% of Adults

U.S. Mobile Banking Users1

(millions)

7.3

20.6

29.0

35.8 41.5

45.8 50.6

10.3

  Mobile banking expected to grow 75% over next 4 years

  80% of mobile banking usage expected to be in “Gen X+Y”.

  Among consumers who have switched banks in the past year, 62% percent of consumers cite mobile as an important factor3

  The mobile channel is a very efficient way to serve customers

Banking Interaction Type

Estimated Cost

Branch $4.00

Call Center $3.75

IVR $1.25

ATM $0.85

On-Line $0.17

Mobile $0.08

Gen Y (18-30)

Gen X (31-44)

Younger Boomers (45-54)

Older Boomers (55-65)

Seniors (65+)

Sources: 1Forrester - 2011, 2Javelin - 2011, 3Mercatus - 2011, 4FiServ - 2010

U.S. Retail Banking Interaction Costs4


Smartphone growth driving consumer behavior


Viewpoint – Market Complexity Increases Risk

Source: Mooreland Partners

Financial Institution-Focused Merchant-Focused Mobile Operator-Focused

Cus

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B2B

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Consumer Mobile Payments Roadmap

Bill Pay

P2P

NFC


Emerging Payment options include proximity, remote and mobile money

Understand NFC Opportunities


NFC drives new possibilities for Consumers


©2011 ClairMail Confidential. Contains Proprietary Information. Not for Distribution.

Viewpoint - It’s Not About the Payment

P2P

Preferences

Couponing & Offers

Loyalty/Rewards

Receipts

Ticketing

KEYS TO MOBILE PAYMENT SUCCESS

Keys for Growth – Solving the Value Propositions


MERCHANTS INSTITUTIONS CONSUMERS

• Why should I upgrade terminals and risk changes in check out?

• Why should I use it? • How does this improve margins and create new income sources & products?

Think “Customer In” vs. “Product Out”


Customer Experience

Brand Trust Risk Management

Point of Sale is an Extension of the Mobile Payee


MOBILE BILL PAY UTILITIES

MOBILE PHONE PHONE BILL

CREDIT CARD

LANDLORD BABY SITTER

LANDSCAPING NANNY

SPLIT THE BILL

GROCERY SHOPPING CLOTHING STORE

HARDWARE STORE

MOBILE POS MOBILE P2P

BANK XYZ x1234

Main Menu

Accounts

Payment Center

Rewards & Offers

Alerts & Messages

Transfer Funds

Locations

2

Payment Center

Pay Bills

Pay Someone

Pay for Goods & Services Pay Now

Wave the phone in front of the reader and wait for the audible

sound

Cards

Consumers Want an Integrated Experience

Data - Consumers Trust Their Bank


Source: 2011 Consumer Trends Survey, August 2011

Mobile Payments Require Strong Risk Management Controls


Payments Cards DDA Online Marketing

•  Increasing fraud risk in e-channels •  Accelerating need to look at risk across multiple products and

channels concurrently

$

Fraud Risk Management Controls

Summary


BUSINESS VALUE

CUSTOMER VALUE

MERCHANT VALUE

MANAGE FRAUD HOLISTICALLY

Summary

•  Business Value •  Customer Value •  Merchant Value •  Managing Fraud Holistically


The Intersection of mBanking & Payments · Clairmail – Mobile Banking Leadership 2 ©2011...

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