The Integration of Mobile Phones

Into Everyday LifeSupplementary Material

for Chapter 10 in When Media Are New

Copyright 2010, John Carey and Martin C.J. Elton Last updated 5/1/2011

Early Mobile Communication

First Mobile Radio Telephone - 1924Source: Bell Labs

Early Cell Phones

Weighed 2 pounds, cost $3995

Late 1980s

Spectrum Allocation

3 kilohertz300 GHz 30 MHz

FM Radio AM RadioSatellite Radio

Broadcast TV

Cell Phones

Bluetooth, cordless phones

Satellite TVMaritime &Aeronautical

Navigation

Public and PrivateBandwidth

Source: FCC; Wall Street Journal

Worldwide Growth of Telephone Service, 1990 - 2010

-500

500

1500

2500

3500

4500

5500

1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010*

In Millions

Wired Telephone Lines

Mobile Phone Subscribers

520

11

5282

1197

Source: ITU

*estimated

Mobile Phones Per 100 People

57

84

106

102

114

115

117

126

130

0 20 40 60 80 100 120 140

Canada

U.S.

Taiwan

New Zealand

Ireland

Iceland

Germany

Singapore

Luxembourg

Source: ITU, for year 2008

Early Cell Phone Subscriber Growth in the US

0

20

40

60

80

100

120

'90 '92 '94 '96 '98 2000

Millions of Subscribers

Source: CTIA

Cell Phone Adoption and GenderPercent of All US Cell Phone Subs

Female Male

1989 10 90

1993 39 61

1995 49 51

1997 52 48

2000 52 48

2009 52 48

Source: Castells

• Some attribute early use by males to occupations that used it

• Females who adopted cell phones in the 90s were more likely to say they got it for “security”

Business Vs Personal Cellular Phone Use(Percentage of Bills Paid By Businesses vs Individuals)

0

10

20

30

40

50

60

70

80

1990 1991 1992 1994

Source: EMCI; Washington Post

Business Use

Personal Use

Cellular Subscriber Growth(U.S. Market, in Millions)

No. of Subscribers

Cellular Penetration

% of Hshlds

Net No. of New Subscribers

2000 97.0 34.3 20.7

2001 11.4 41.5 21.4

2002 134.6 46.7 16.2

2003 148.1 51.0 13.5

2004 169.5 57.8 21.4

2005 194.5 65.8 25.0

2006 218.0 73.0 23.5

2007 238.0 79.0 20.0

2008 255.0 83.9 17.0

2009 270.0 88.1 15.0

Source: Twice; Telecommunications Industry Association

US Cell Phone Sales

Year

Handset Units (millions)

Average Price

$

1990 NA 875

2000 52.6 171

2001 53.4 162

2002 58.7 138

2003 70.5 130

2004 84.6 125

2005 104.5 130

2006 121.0 138

2007 134.0 143

2008 145.0 147

2009 158.0 151

2010 169.0 152Source: Twice; Motorola

Cell Phone Replacement Rate

1998 3.3 Years

2000 2.5

2009 1.2

Source: CTAM; Appliance

Average Cost of a Cell Phonein U.S., 1984 - 2010

$3,395

$875

$350$210 $168 $130 $138 $143 $147 $151 $152

1984 1990 1994 1998 2000 2005 2006 2007 2008 2009 2010

Source: USAToday; Motorola Note: intervals on the time access are irregular

Average Monthly Cellular Phone Billin U.S.,1987 - 2010

Source: Cellular Telecom Association

$20

$40

$60

$80

$100

$120

87 89 91 93 95 97 9920

0120

0320

0520

0720

09

Average Cost of Cellular Phone Minutes in U.S.

$0.00

$0.10

$0.20

$0.30

$0.40

$0.50

$0.60

1996 1997 1998 1999 2000 2001 2002 2003 2004 2009

Source: USA Today, J.D. Power and Associates

In 2009, the aver cost per minute in Europe was $.16

Note: intervals on the time access are irregular

Telephone Status of US Households

0

10

20

30

40

50

60

70

2006 2007 2008 2009 2010

Source: US CDC: data for July to Dec, 2006-2009; Jan to June 2010

Landline and Wireless

Landline Only

Wireless Only

No Service

Percent of US Households with a Landline

2006 85

2007 84

2008 84

2009 74

Source: Twice; Harris Interactive

Cell Phone Etiquette

66%

27%

7%

Yes

No

Not Sure

Would you be annoyed if your date or spouse answered a Cell phone during dinner for two at a nice restaurant?

Source: USA Today, Directions Research for Greenfield Online

404 I don’t know

B4N Bye for now

GAL Get a life

JJA Just joking around

POS Parent over shoulder

ZZZ Sleeping

SUP What’s up?

Txtspeak

SMS Worldwide, 2010

Number of SMS sent per second 192 thousand

Number of SMS sent during 2010 6.1 trillion

Source: ITU

Camera PhonesCell Phones (in U.S.) with Built-in Camera

46%

71%

86%

2005 2007 2009

Source: Twice

Ring Tone Sales(in Millions)

$70

$240

$500

$600$550

$510

'03 '04 '05 '06 '07 '08

Source: BMI (figures not available after 2008)

Smartphones

US Wireless Smartphone SalesUnit Sales in Millions – Actual and Projected

Smartphone % Change

2003 2.3

2004 4.5 95.7

2005 9.8 117.8

2006 14.0 42.9

2007 20.7 47.9

2008 27.3 31.9

2009 36.0 31.9

2010 45.0 25.0

2011 52.0 15.6

Source: Twice

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