The Importance of Innovative and Disruptive … · Automotive Advanced Driver Assistance Systems...
Transcript of The Importance of Innovative and Disruptive … · Automotive Advanced Driver Assistance Systems...
Advanced Engineering (5th November 2015)
The Importance of Innovative and Disruptive Technology Businesses
Robert EvansCEO, Cenex
www.cenex.co.uk
Advanced Engineering 2015
© Cenex (2015)
Government\Government Agencies
Technology Developers\Investors
Fleets and Cities
Introduction to Cenex • ‘Not for Profit’ Consultancy and Research Organisation
– 10 years accelerating the shift to a low carbon economy
– Passionate (but objective) about low carbon transport innovation
– Track record of successful projects for electric vehicles, hydrogen and biomethane
– Work across networks through collaboration and partnership working
• Clients include;
• Support to clients via;
– Project development, techno-market due diligence, public affairs, projects management, research support, data analysis and reporting, the UK’s largest low carbon vehicle event (www.cenex-lcv.co.uk)
Advanced Engineering 2015
© Cenex (2015)
Technologies have the potential to disrupt the status quo, alter the way people live and work, and lead to new products and services.
New technologies will bring new customers or force businesses to defend their existing bases or invent new technologies.
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Potential of Disruptive Technologies
Advanced Engineering 2015
© Cenex (2015)
Technology that is rapidly advancing and experiencing breakthroughs
The potential impact is broad
Significant economic value could be affected
Economic impact is potentially disruptive
Examples of Disruptive Technologies
(2013)
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Advanced Engineering 2015
© Cenex (2015)
Importance of Disruptive Technology Businesses
Innovators within Businesses;
Ask questions and challenge the status quo
Engage with others to innovate – collaborate, partner, develop new supply chains
Oversee risk-taking to realise rewards associated with leveraging technologies to establish new markets
Lead on creating value
Challenge mainstream players to play catch up through their own innovation
Technology = People + Ideas + Objects
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Advanced Engineering 2015
© Cenex (2015)
Low Carbon
CAV
CAV = Connected and Autonomous Vehicles
Disruptive Technology Drivers for Automotive Engineering
Sources: ERTRAC, www.transportation.gov/fastlane/connected-vehicle-pilots-coming-region-near-you, http://www.metricstream.com/solutions/smart_cities.htm
Reducing Collisions
Tackling Congestion
Productivity via Connectivity
Increased Societal Mobility
Advanced Engineering 2015
© Cenex (2015) Sources: KPMG, Automotive Council
Low Carbon Vehicle Innovation linked to Technology Forcing Regulation
Passenger Car
Passenger Car Technology Roadmap
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Advanced Engineering 2015
© Cenex (2015) Sources: http://www.bmwgroup.com/powertrain, McKinsey
- Light-weighting
- Electrified powertrain
- On-board energy storage
- Decarbonised (renewable) fuels
- electricity
- biofuels
- hydrogen
Low Carbon Vehicle Technology Innovations
+ flywheels+ Power electronics+ thermal-to-electrical energy recovery+ fuel cells+ …….
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Advanced Engineering 2015
© Cenex (2015)
Conventional Vehicles New Mobility Concepts
Driverless Logistics
Autonomous Vehicles - Key Target Areas for Adoption
+ military + industrial workhorses
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Advanced Engineering 2015
© Cenex (2015)
- BMW - Chrysler\Fiat - Daimler - Ford - General Motors - Honda- Hyundai-Kia- Nissan- PSA Peugeot Citroen- Renault- Suzuki- Toyota- VW Group- Volvo
- Adaptive Cruise Control (ACC)- Adaptive Front Lights (AFL)- Blind Spot Monitoring (BSM)- Driver Monitoring Systems (DMS)- Forward Collision Warning (FCW)- Heads-Up Display (HUD)- Intelligent Speed Adaptation (ISA)- Lane Departure Warning (LDW)- Night Vision System (NVS)- Parking Assistance (PA)- Pedestrian Detection System (PDS)- Road Sign Recognition (RSR)- Surround View Cameras (SVC)- V2V and V2X Systems- Autonomous Operation utilising ADAS Sensors (LIDAR, Infrared, Ultrasound, LRR-MRR, Camera)
Automotive Advanced Driver Assistance Systems (ADAS) Market 2014-2024Visiongain, April 2014Precursor to the Autonomous Self-Driving, 2015
- Aisin Seiki Co- Autoliv AB- Bosch Group- Continental AG- Delphi Automotive- Denso Corporation- Harman International- Hella - Magna International Inc- Panasonic Corporation- Takata Corporation- TRW Automotive- Valeo SA
- Altera Corp.
- Autotalks
- Cisco Systems
- Cohda Wireless
- Covisint
- Freescale Semiconductor
- Gentex Corporation
- Google Inc.
- Intel
- Microsoft
- Mobileye
- Nvidia
- QNX Software Systems Ltd
- Renesys Electronics
- Texas Instruments
Autonomous VehiclesSelf-Driving Vehicles, Advanced Driver Assistance Systems,and Autonomous Driving Features: Global Market Analysis and ForecastsNavigant Research 2014
ADAS – Market Players, Technologies and Routes to Market Automotive Tier 1s
Sector Specialist Suppliers
Route to Market via OEMs
Alternative Routes to Market
- Electronics\Auto Tier 1 - Software companies- SME
Advanced Driver Assistance Systems(ADAS) Functionality
B2C >> B2B
B2B>> B2C
Sources:
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Competitiveness Opportunity
Technology forcing regulation and societal grand trends making the global motor industry hungry for new technology
• Barriers to adoption of disruptive technologies are down • ..or at least lowered
• Motor industry willing to investment based on• Competitive advantage via;
• Technical Performance• Cost down• Durability
• Capabilities of organisation (management team) and associated supply chain
Opportunity for UK Plc to establish world leading capabilities in key technology areas through research and exploitation - associated opportunities for Tier 1, 2 and Tier 3 supply chains
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Advanced Engineering 2015
© Cenex (2015)
Realising Supply Chain Opportunities
Stand Number : K75
Stand Number: L79
Stand Number: L51Technology Roadmaps
Today’s supply chain requirements
Tomorrows supply chain requirements
Boundary Spanning
Inputs from customers, suppliers, other industry, academia
+ + Others