The Impact of Duplicate Product Content on SEO

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The SEO Impact of Duplicate Product Content www.serv.io [email protected]

description

With recent changes to Google's search algorithms e-retailers using manufacturers' product descriptions are getting buried in natural search results. Learn what's causing the problem and how to create unique content that keeps your products at the top of search.

Transcript of The Impact of Duplicate Product Content on SEO

Page 1: The Impact of Duplicate Product Content on SEO

The SEO Impact of Duplicate Product Content

[email protected]

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Google Changes Impact E-Retail

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Google Changes Impact E-Retail

• Manufacturers’ Descriptions No Longer Effective

• E-retailers Penalized for Duplicate Content

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Manufacturers’ Descriptions

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Original Description

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E-Retailers Use Manufacturers’ Descriptions Extensively

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E-Retailers Use Manufacturers’ Descriptions Extensively

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Which Leads to Duplicate Content

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But Duplicate ContentDoesn’t Rank

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But Duplicate ContentDoesn’t Rank

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Unique Content Does Rank

• All Results in Top 10 Feature Unique Content

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Even Smaller Sites Can Rank

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Generic Description:

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Unique Servio Description:

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Benefits:

• Move Your Product Pages To the Top of Search

• Increase Click- Throughs

• Boost Conversions

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Contact Servio:

• www.serv.io• [email protected]

o• 415-512-

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