The Impact of Duplicate Product Content on SEO
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Transcript of The Impact of Duplicate Product Content on SEO
The SEO Impact of Duplicate Product Content
Google Changes Impact E-Retail
Google Changes Impact E-Retail
• Manufacturers’ Descriptions No Longer Effective
• E-retailers Penalized for Duplicate Content
Manufacturers’ Descriptions
Original Description
E-Retailers Use Manufacturers’ Descriptions Extensively
E-Retailers Use Manufacturers’ Descriptions Extensively
Which Leads to Duplicate Content
But Duplicate ContentDoesn’t Rank
But Duplicate ContentDoesn’t Rank
Unique Content Does Rank
• All Results in Top 10 Feature Unique Content
Even Smaller Sites Can Rank
Generic Description:
Unique Servio Description:
Benefits:
• Move Your Product Pages To the Top of Search
• Increase Click- Throughs
• Boost Conversions