OrangeValley klantendag 2015 - 4 SEO trends met impact
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Transcript of OrangeValley klantendag 2015 - 4 SEO trends met impact
![Page 1: OrangeValley klantendag 2015 - 4 SEO trends met impact](https://reader033.fdocuments.us/reader033/viewer/2022061307/58ad91891a28ab662a8b6439/html5/thumbnails/1.jpg)
GRENSVERLEGGEND
IN ONLINE MARKETING
Ondertitel presentatie
Sander Heilbron 5 november 2015
SEO Trends met impact
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Mobile - Wereld is veranderd naar ‘mobile first’
Marketing - SEO is marketing geworden. Content marketing.
Techniek - Technische know-how is belangrijker geworden
Google - Google is je concurrent: een presentatielaag voor je content
SEO Trends met impactSEO TRENDS 2016
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1. MobileSEO TRENDS 2016
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Mobile = apps1. MOBILE
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App Indexing1. MOBILE
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Mobile-friendly krijgt voorrang1. MOBILE
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Mobile tot nu toe1. MOBILE
Desktop site Mobile site App
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Mobile nu1. MOBILE
Desktop site
rel alternate deep linking
Mobile site App
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“Mobile” toekomst = Geïntegreerd1. MOBILE
Zelfde content (url) beschikbaar op
desktop, mobile & app (&… IoT)
Zelfde content beschikbaar op
alle devicesVia één URL
Desktop
Smartphone
Smartwatch
Internet of Things
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SEO in Customer journey1. MOBILE
Touch Tell Sell
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2. MarketingSEO TRENDS 2016
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2. MARKETING
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HOOFDSTUK TITEL
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Google algoritmes2. MARKETING
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Google Algoritme2. MARKETING
Hummingbird algoritme
Panda
Penguin
Rank-brain
Title tag
Duplicate content Mobile-
friendly
…
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Google algoritmes2. MARKETING
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3. TechniekSEO TRENDS 2016
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Webtechnologieën3. TECHNIEK
1991 2015
bron: http://www.evolutionoftheweb.com
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Progressive Enhancement3. TECHNIEK
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TTFB
Start render
Viewport
Critical Rendering Path
onload Event
Latency
Perceived performance3. TECHNIEK
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AMP3. TECHNIEK
Accelerated Mobile Pages
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Structured data3. TECHNIEK
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HTTP/2
SPDY
SSL/TLS
HSTS
Status Codes
Hypertext Transfer Protocol3. TECHNIEK
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4. GoogleSEO TRENDS 2016
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Antwoordmachine4. GOOGLE
Google als een presentatielaag voor je content
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Rich answers4. GOOGLE
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Knowledge graph4. GOOGLE
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Weer4. GOOGLE
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Proactief4. GOOGLE
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SEO in 2016CONCLUSIE
SEO Traditioneel
Gedreven door zoekwoorden & links
Afgerekend op last click
Focus op conversie
SEO Geïntegreerd
Gedreven door doelgroepen & (content)marketing
Afgerekend op attributie in customer journey
Focus op life time value
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SEO in Customer journeyCONCLUSIE
Touch Tell Sell