The  impact    of  digital  typography

Chapter  One    

So  many  fonts    and  so  many  events  

 Dress for the occasion

ANTHONY  NEIL  DART  

Typography  is  like  fashion…

Every  designer  has  a  series    of  workhorse  fonts.  

They are like Jeans; they fit every occasion

Humanist  

Geometric  

TransiFonal  

Modern  

Slab  

Chapter  Two    

Built  for  screen  fonts    

legibility

Verdana   Georgia  

Bell  Centennial  was  design  to  be  printed  small  with  maximum  legibility  

Bell  Centennial  was  design  to  be  printed  small  with  maximum  legibility  

Chapter  Three    

Made  to  fit    

Readability

caniuse.com  provides  up-­‐to-­‐date  browser  support  tables  for  front-­‐end  web  technologies  on  desktop  and  mobile  web  browsers.    

Avoid  100%  white  and  black  contrast  

Short  and  sweet  79% of readers on the Web tend to scan or skim text

rather than read word for word. People read 25% more slowly on the web than they read print material.

– Jakob Nielsen

theforecaster-­‐interacFve.com  

theforecaster-­‐interacFve.com  

theforecaster-­‐interacFve.com  

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smashingmagazine.com  

There  is  a  font  for  every  occasion  Screen  fonts  are  different  then  print  fonts  

A  fonts  should  add  value  to  the  text      

Thank  you