Iterate + innovate:    Create  an  engaging  intranet  experience  with  a  clear  value  proposi4on  

           

   Reena Jana Content Strategy Leader Copyright 2015 IBM

                   

1.) Your intranet is a place 2.) That place is full of “rooms” or other places within it Make each a home for a specific action. 3.) Make them inviting 4.) Make them comfortable 5.) Use these places and your colleagues will, too.  

139: An intranet storytelling platform for all 400,000+ IBMers

THINKManagement: A secure place where 45,000 IBM managers and leaders can get advice.

THINKAcademy: A place where IBMers learn, share, evolve, expand their minds and expertise.

Proof that this works? Just look at THINK Academy.

2.81 million total visits since its launch in 2013

5.64 million video views

Average time spent on THINK Academy: 45 minutes

337,000+ IBMers participated in 2014

THINKLeaders: A resource for current and aspiring C-suite executives get advice and insights on data-driven leadership.

We’re building an influential external network and a body of content on leadership best practices.

Exercises

Let’s think of creating a new intranet experience for your company: What is your “tagline”? Here are some of ours. 1-3-9: Happening Now THINK Management: Give advice, get advice. THINK Academy: Learn what’s essential to you, the way you learn best. THINK Leaders: Insights and advice on data-driven leadership.    

“Listen to free music you’ll love”

“…a place to read, write, and interact with the stories that matter most to you.”

“World’s largest professional network” “Discover and save

creative ideas”

“Watch TV shows online, watch movies online”

Think of the experiences you’re drawn to every day, which you use often.

Your brief:

Come up with a concept for an employee storytelling platform that lives on your intranet.

         

Value proposition for employees: This intranet storytelling platform will coach you to be a better communicator to help you find the internal expertise you need to solve an immediate professional challenge in a way that is self-serve, fast and efficient.

Value proposition for company: This intranet storytelling platform will help •  coach your workforce at scale how to improve their writing skills

•  HR identify employee trends as well as individual employees who may need HR coaching

•  marketing and sales find good client case studies for executive speeches or for presentations

•  innovation teams with product development.

Individual exercise: ½ hour On a post-it notes, write: 1.) 3 potential names that refer to your brand 2.) 3 potential tag lines that use verbs 3. ) 3 design elements that tie to your culture (logo, mascot, letters/abbreviation)        

Group exercise: ½ hour Divide into groups of three and help each other determine the name and tagline of your intranet storytelling platform. You can also add a sketch of your iconography if you would like to.  

15 minutes: present.

Next steps: questions to ask *and what we did at IBM •  Who is your highest-ranking champion in the C-suite?

•  Is there a deadline or event that your idea aligns with in 2016?

•  What can your intranet accommodate, technology wise?

•  Can you assemble a dedicated team, including front and back-end developers, designers, UX experts, content strategists and a clear product owner/project manager?

•  Can you work in “iterations,” user-test and gather data, versus “waterfall”?

•  Can you keep improving the experience over time?

Thank you.