The i-graduate ICEF Agent Barometer North America 2018 · What subject area were the students you...

The i-graduate ICEFAgent Barometer

North America 2018

© i-graduate confidential 2018 1


The i-graduate ICEF Agent Barometer


Online survey developed in partnership by i-graduate & ICEF

Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 11 years

The 2018 study ran during August - September

Overall 1,289 agents responded from 101 countries

Today’s Focus


Agent Profile

Scope of Activity &

Placements

Higher Education Revenue

Mobility Concerns

Marketing

Best Study Destination


Agent Profile 2018:Profile of Respondents

Summary of agent demographics

1,289 agents responded from 101 countries


Approximately how many institutions does your company represent?

Institutions represented


Base no: 1,063

How many students have you sent in the last 12 months?

Total students placed

Base no: 1,026


Contracts with institutions

Do you have contracts in place with the institutions you work with?


Base no: 758


Scope of Activity

What services does your company provide to students as clients?

Student services (Top 10)


Base no: 839

For which programmes do you recruit students?

Programme levels


Base no: 1,134

What subject area were the students you sent abroad in the last year looking for? (prompted if ‘University: Undergraduate’ or ‘University: Graduate/Postgraduate’ selected in ‘How many students have you sent in the last 12

months’)

Subject areas of interest


Base no: 757

Types of Language Programmes


Base no: 722What types of language programmes do you place students in?

Which sectors are most interesting for work & study programs in your agency?

Sectors of interest for work & study programs (top 10)


Base no: 846

How many students have you sent in the last 12 months?

Number of students placed in last 12 months


Base no: 1,026

Number of students placed in the last 12 months:trend data

How many students have you sent in the last 12 months?© i-graduate confidential 2018 16

2018 (1026) 2017 (1116) 2016 (897) 2015 (1358) 2014 (912) 2013 (995) 2012 (776)

Total 352,976 224,219 207,727 297,488 360,065 328,877 237,734

Secondary Schools 23,587 10,969 11,436 16,202 39,419 26,523 12,500

Vocational Education 9,980 9,353 9,728 9,546 16,259 15,978 15,646

Foundation 8,852 8,579 6,540 8,811 16,080 11,189 12,489

Undergraduate 25,637 31,241 23,812 32,692 42,923 31,575 33,347

Graduate/Postgraduate 26,816 35,894 26,720 40,386 46,461 35,879 31,895

MBA Programmes 9,188 14,063 9,580 11,678 13,209 21,835 8,031

Work & Travel / Study 21,811 26,445 n/a n/a n/a n/a n/a

English Language Programmes 200,676 86,988 109,639 148,690 145,115 161,402 104,530

Distance education/Online learning 1,121 687 895 1,505 1,165 12,780 No data

Other Language Programmes 25,308 n/a n/a n/a n/a n/a n/a

17

In which countries do you place students for the following programme levels? (all programme levels, excluding language programmes)

Where are agents sending students?

In which countries do you place students for Secondary and High School?

Placing students in countries – Secondary and High School: Top 10


In which countries do you place students for Vocational Diploma/Further Education?

Placing students in countries – Vocational Diploma/Further Education: Top 10


In which countries do you place students for University: Undergraduate?

Placing students in countries – University: Undergraduate: Top 10


In which countries do you place students for University: Graduate/Postgraduate?

Placing students in countries – University: Graduate/Postgraduate: Top 10


In which countries do you place students for MBA Programmes?

Placing students in countries – MBA Programmes: Top 10


In which countries do you place students for Work & Programmes?

Placing students in countries – Work & Travel / Study Programmes: Top 10



All Language programs

You said you have recruited students to language programmes in the last 12 months. Please, tell us what language programmes you send students to.

Language programmes students sent to


Base no: 823

26

What are your top three countries to place students for the following language programmes?

CountryEnglish Language

ProgrammeFrench Language

ProgrammeChinese Language

ProgrammeSpanish Language

ProgrammeGerman Language

Programme

Portuguese Language

Programme

Arabic Language Programme

Argentina 2Australia 4Austria 2Belgium 4 4Brazil 2Canada 2 2Chile 4China 13 1Colombia 6CRica 5Cuba 8DRepublic 12Ecuador 10Egypt 1France 15 1Germany 8 1HK 25 5India 22Ireland 5Italy 23Japan 17Jordan 4Luxembourg 6Malaysia 10Malta 6Mexico 3Morocco 3Netherlands 19NZ 7Other 9 5 4 7 5 3 2Panama 13Peru 9Philippines 12Portugal 1PRico 12Russia 21SAfrica 16Singapore 11 2SKorea 26Spain 18 1Switzerland 14 3 3Taiwan 3Thailand 25UAE 20 5UK 1USA 3

27

Top Countries for English language programmes

Base no: 755What are your top three countries to place students for the following language programmes?

28

Top Countries for French language programmes

Base no: 248What are your top three countries to place students for the following language programmes?

29

Top Countries for Spanish language programmes

Base no: 149 What are your top three countries to place students for the following language programmes?


Higher Education

Higher Education: How many higher education institutions do you represent as a contracted agent?


Base no: 783

Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?


Base no: 771


Distance Education / Online Learning

How large is the share of students in your agency interested in online learning?


Base no: 858

What are some of the main reasons why international students would consider studying online over studying overseas? (check any that apply)


Base no: 870

Do most of your prospective students indicate a strong preference for some element of in-country experience as part of their education?


Base no: 849

Do you think there are specific types of students who are interested in online postgraduate studies?


Base no: 832

Which degree levels are most interesting for online learning in your agency?

Degree levels of interest for online learning


Base no: 854

Which subject areas are most interesting for online learning in your agency?

Subject areas of interest for online learning


Base no: 340

Would your business be interested in establishing agent agreements to refer prospective online students on a referral fee basis?


Base no: 828


How Many Students do Agents Expect to Place in the Next 12 Months?

In the coming 12 months do you expect to send:

How many students do you expect to place in next 12 months – by Programme



Student Mobility Concerns / Difficulties in 2018

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE departing


Base no: 617

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE AND AFTER departing


Base no: 577

Which student mobility concerns/difficulties did you encounter in 2017?

Student mobility concerns year-on-year 2010-2018:


Base no: 359

Which student mobility concerns/difficulties did you encounter in 2017?

Student mobility concerns


Base no: 359

In which countries did you experience these concerns/difficulties (Work Visa)?

Work Visa concerns


Base no: 71

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns


Base no: 250

In which countries did you experience these concerns/difficulties (Financial concerns)?

Financial concerns


Base no: 110

In which countries did you experience these concerns/difficulties (Global Economic situation)?

Global Economic Situation


Base no: 64

In which countries did you experience these concerns/difficulties (Global Political situation)?

Global Political Situation


Base no: 125


Recruitment Re-direction

Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?

Increase of student interest in this market

You have told us that you have seen an increase of student interest in this market, please tell us why…



Which Country is Best…?by type of study

Which study destination is best for language courses?

Best study destination for English language courses

Language courses (703)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

United Kingdom 1 1 1 1 2 2 1 1 1Canada 2 2 3 3 4 5 4 4 4Australia 3 3 2 2 1 1 2 2 3USA 4 4 4 4 3 3 3 3 2

Which study destination is best for Secondary and high schools?

Best study destination for Secondary and high schools

Secondary and High School (625)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 1 1 2 3 4 5 5USA 2 2 3 3 1 1 2 3 2United Kingdom 3 3 2 2 4 3 1 1 1Australia 4 4 4 4 3 2 3 2 3New Zealand 5 5 5 5 5 5 5 4 4

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education

Vocational diploma / Further education (565)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 2 2 3 2 3Australia 2 2 1 1 1 1 1 1 1USA 3 3 3 4 3 6 5 5 4United Kingdom 4 4 4 3 4 3 2 2 2New Zealand 5 5 5 5 3 3 4 4 5

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University)

University: Foundation (573)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 2 3 4 4 4 4 4 4United Kingdom 2 1 1 1 1 2 1 1 1Australia 3 3 2 2 2 1 2 2 2USA 4 4 4 3 3 3 3 3 3

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University)

University: Undergraduate (597)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 3 4 4 4 3USA 2 2 1 1 1 2 1 1 1United Kingdom 3 4 4 4 3 3 2 2 2Australia 4 3 3 3 2 1 2 3 4

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University)

University: Graduate/ Postgraduate (599)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 2 1 1 1 1 1 1 1Canada 2 1 2 2 4 4 4 4 3United Kingdom 3 4 4 3 3 3 2 2 2Australia 4 3 3 4 2 2 3 3 4

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes

University: MBA (583)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1 1 1 1United Kingdom 2 4 2 2 2 2 2 2 2Canada 3 3 4 4 4 4 4 4 4Australia 4 2 3 3 3 3 3 3 3

Which study destination is best for Work & Travel Programmes?

Best study destination for Work & Travel / Study Programmes

University: Work & Travel / Study Programmes (559)


Country Rank 2018

Rank 2017

USA 1 1Australia 2 2Canada 3 3Ireland 4 5United Kingdom 5 4

Which study destination is best for Certificate/Foundation?

Certificate/Foundation (573)

Best study destination for Certificate/Foundation


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Canada 1 1 2 3 3United Kingdom 2 3 3 2 5Australia 3 2 1 1 2USA 4 4 4 4 1

Which study destination is best for Internships?

Internships (535)

Best study destination for Internships


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Canada 1 1 1 2 3USA 2 2 2 1 1Australia 3 3 3 3 2United Kingdom 4 4 4 4 5

Which study destination is best for Diplomas?

Diplomas (549)

Best study destination for Diplomas


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Canada 1 1 1 1 3Australia 2 2 2 2 2United Kingdom 3 4 3 3 5USA 3 3 4 5 1New Zealand 4 5 5 4 4

Which study destination is best for Pre-Masters/Postgraduate Qualifying Programmes (PQP)?

Pre-Masters/Postgraduate Qualifying Programmes (PQP) (512)

Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

United Kingdom 1 3 1 1 5

Canada 2 1 3 3 3

Australia 3 2 4 4 2

USA 4 4 2 2 1

Overall attractiveness of study destinations2014 - 2018

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Trends in overall attractiveness: traditional markets


Overall attractiveness of Study Destinations in 2018

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country: Note: Excludes respondents that indicated they ‘Do not know’

Overall attractiveness of Study Destinations in 2018


Overall attractiveness of Study Destinations in 2018 (Indian Agents):

Note: Excludes respondents that indicated they ‘Do not know’


Overall attractiveness of Study Destinations in 2018 (Chinese Agents):


Overall attractiveness of Study Destinations in 2018 (Russian Agents):


Overall attractiveness of Study Destinations in 2018 (Brazilian Agents):


Overall attractiveness of Study Destinations in 2018 (Nepalese Agents):


Overall attractiveness of Study Destinations in 2018 (Nigerian Agents):


Overall attractiveness of Study Destinations in 2018 (Vietnamese Agents):


Overall attractiveness of Study Destinations in 2018 (Ukrainian Agents):


Marketing

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing for institutions (top 10)



Marketing – Promotional materials and campaigns



Marketing – People and Staff



Marketing – Services


What type of marketing communication do you use to reach your clients?

Social Media marketing communication


Do you pay for online advertising?


Base no: 755

How much is your combined annual spend on these channels? (Google Adwords, Google display ads, Facebook, Twitter, LinkedIn, Bing ads)


Base no: 548

For further information about the Agent Barometer, please contact Tiffany Egler ([email protected]) or Ian Cann ([email protected])

For further information about i-graduate and the services they offer, please contact please contact Jessica Howlett ([email protected])

ContactThank you!

A copy of this presentation will be available after the event – for easy access and download


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The i-graduate ICEF Agent Barometer North America 2018 · What subject area were the students you...

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