The hylyte team presents

3 Massive Online Mistakes That Are Costing Your

Practice Big MoneyAND WHAT YOU

CAN DO TO FIX IT

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TA B L E O F C O N T E N T S

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Mistake #1:You get your oil changed

more than you update your Facebook page

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Mistake #2:Your golf game is more

accurate than your online business listings

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Mistake #3:Your neighborhood HOA is

friendlier than your website

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Conclusion

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Mistake #1

YOU GET YOUR OIL CHANGED

MORE THAN YOU UPDATE

YOUR FACEBOOK PAGE

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•Your patients and clients have already gone social: Have you put social media on the back burner because you think your patients don’t use it? Think again – users 65 and older made up the fastest-growing age bracket in 2015, followed closely by 18-29 year olds.

•You can positively impact the health of your patients: A staggering 40% of consumers say that information found via social media affects they way they deal with their health. When you share educational and accurate content, you help your patients become more informed and more likely to adhere to your treatment plans.

•It will help you connect with your patients: 56% of individuals age 45-64 would be likely to engage with a healthcare professional via social media.

W H Y FA C E B O O K M AT T E R S

When it comes to car care, getting regular oil changes is essential to keeping your car running. A strong social media strategy is just as important to the health of a small business. There are 1.59 billion active monthly users on Facebook – that’s more than 1 in 5 people. These numbers prove just how important it is for small businesses to jump into the social media conversation.

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This infographic shows just how vital a strong social media presence has become for the independent healthcare practice.

The healthcare industry has traditionally been slow to adopt social media, but it’s an incredibly powerful tool that can greatly impact both your patient satisfaction and your bottom line.

41% of people said that social media would affect their choice of a specific healthcare provider.

- Demi & Cooper Advertising and DC Interactive Group“5

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Mistake #2

YOUR GOLF GAME IS MORE

ACCURATE THAN YOUR

ONLINE BUSINESS LISTINGS

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If you think search engines don’t have a real impact on your business, think again. A whopping 77% of patients use search online prior to booking an appointment. If your business listings are incomplete - or worse, inaccurate –you risk losing out to your competition.

A fully complete business listing receives 4 times as many views than a listing with just a name, address, and phone. By adding a few simple pieces of information to your online business listings, you can paint a fuller, more compelling picture for consumers.

O N L I N E L I S T I N G S A R E E S S E N T I A L

When it comes to car care, getting regular oil changes is essential to keeping your car running. You should think of your business’ online listings the same way – if attention is not paid to these listings, they can do real harm to your digital marketing strategy.

“77% of patients used search prior to booking an appointment.

- Google

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Luckily, there are services that can help small businesses maintain complete and accurate listings without any time investment. To learn more about hylyte’s online listings management service, request a demo.

In our experience, online listings are often a problem for small and medium businesses because owners lack the time and resources to update and manage their listings. This data from Search Engine Land backs that up:

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Mistake #3

YOUR NEIGHBORHOOD HOA

IS FRIENDLIER THAN YOUR

BUSINESS WEBSITE

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There is such a thing as an unfriendly website, and if your business has one, it could be costing you big time.

In April of 2015, Google’s “Mobilegeddon” – an algorithm change which gave priority to websites that display well on smartphones and other mobile devices.

Here are just a few of the reasons an unfriendly website is hurting your healthcare business:

•Roughly 1/3 of patients use tablets or mobile devices on a daily basis for research and/or to book appointments: If your website isn’t mobile-friendly, those patients are not going to find you.

•84% of consumers use search engines to gather information about local businesses: If your business is buried because your site is being penalized by Google, you risk losing out on new patients and clients.

•By the end of 2019, two-in-three patients will book medical appointments online: Don’t be left behind – the entire patient healthcare management process, from appointment booking to bill pay, will move online. Stay ahead of the curve and make sure your website is optimized accordingly.

M O B I L E W E B I S H E R E T O S TAY

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If you’re unsure whether your website is mobile-friendly, use Google’s Mobile-Friendly Test to check it.

After Google’s “Mobilegeddon”, traffic to non-mobile-friendly websites fell 12% relative to mobile-friendly sites.

-Adobe Systems Digital Ad Report“

If you only take one thing away from this e-book – make sure your website is mobile-friendly and easy for people to find the important information they need.

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Our all-in-one digital solution was designed specifically for healthcare providers. You can learn more about hylyte

at www.hylyte.me.

Talk to one of our experienced healthcare marketers about a free business consultation and demo.

S C H E D U L E A D E M O

N E E D H E L P O P T I M I Z I N G Y O U R

P R A C T I C E O N L I N E ?

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