The human experience part i
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The Human Experience – Part I A 15000 word dissertation: MA Innovation Management
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Digital innovation in retail can bring life back to brick and mortar with mobile technology and the Internet of things, and creating a solution that encourages in-store purchases.
Transcript of The human experience part i
The Human Experience – Part I A 15000 word dissertation: MA Innovation Management
We live in virtual spaceswhere we work, play, search & shop
The average person checks their phone
150x per day- Forrester
Britain spends NINE hours per day staring at screens
-The BBC
Literature suggests that we're
Losing the public spaceas a result
Meanwhile in London…
The high street is sounding the alarm
This is an opportunity for physical stores
to upgrade
It is a post-digital paradigm that
encourages in-store presence and physical Brand & Product interaction
aiming for sale and loyalty
Technological trendsPost-digital future
Facilitated by ongoing development in - HTML5- Connectivity - Immersive experiences
The Human Experience – Part IIAn MVP for retail
