© Acquia, Inc. 2012

Acquia Solutions for the Digital Marketer

Transforming Digital Marketing with OpenWEM

John Carione, Senior Director of Solutions Marketing

Forrester Survey Statistics Released October 2012

3© 2012 Forrester Research, Inc. Reproduction Prohibited

Survey Vendors Selected

Ektron

Joomla

Open Text (Red Dot)

Open Text (Vignette)

Oracle (Fatwire)

Sitecore

Don't know

EMC

Autonomy (HP)

Drupal

Adobe (Day)

Other

Oracle (WebCenter)

IBM

Microsoft sharepoint

2%

4%

4%

4%

4%

4%

4%

6%

10%

11%

13%

16%

18%

19%

42%

From what vendors do you currently source Web content management (WCM) solutions? Select all that apply

Base: 115 WCM decision-makers not using homegrown solutions

Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012

Drupal highlighted in the Top 5

4© 2012 Forrester Research, Inc. Reproduction Prohibited

Business drivers for a new WCM solution

Other

Lack of IT and business alignment

Lack of business self-service

Difficulty with vendors' professional services

Product immaturity

Corporate politics

Lack of company-wide online strategy

Difficulty of integration with other systems

Difficulty with third party systems integrators

Internal staffing/resources

Inability to quickly innovate

Poor/inadequare functionality

Total cost of ownership

Limited flexibility

2%

4%

4%

6%

10%

10%

10%

14%

14%

14%

22%

22%

22%

34%

What are the main drivers to move to a new WCM solution?

Base: 50 WCM decision-makers considering a new WCM solution

Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012

5© 2012 Forrester Research, Inc. Reproduction Prohibited

And WCM Satisfaction Varies By Solution Type

Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, October 2012

6© 2012 Forrester Research, Inc. Reproduction Prohibited

Integration Is Important In A Best-Of-Breed Approach

Digital asset management

Social networking platforms

Web or social analytics

Email campaign software

Mobile application development platform

Site search

Customer relationship management

None- we prefer best-of-breed

19%

19%

23%

23%

24%

25%

25%

35%

Which of the following would you like to see included in the same stack as WCM? (top 8 responses)

Base: 160 WCM decision-makers

Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012

7© 2012 Forrester Research, Inc. Reproduction Prohibited

Forrester’s Key Recommendations

1. Actively evaluate open source WCM

2. Leverage “free” open source for WCM pilots

3. Engage with the community for information and validation

4. Explore open source support options carefully

5. Focus on more than just cost reduction

State of the Market

Inside Many Large Organizations, the Web Is Broken

Microsite Microsite

Promotion Microsite

Microsite

Event site

Blog

Productsite

Corp-comsite

Extranet

Wiki

Mediagallery

Communityplatform

Intranet

eCommerce site

Landing Page

Main website

Inside Many Large Organizations, the Web Is Broken

Web Content Management

Social Business Software

eCommerce

Microsite

Microsite

Promotion

Microsite

Microsite

Event site

Blog

Productsite

Corp-comsite

Extranet

Wiki

Mediagallery

Communityplatform

Intranet

Ecommerce site

Landing Page

Main website

State of the Market: Convergence• Measurement,

Engagement, and Management can’t be done in silos.

• Commerce, Social Business Software and Web Experience Management ALL need to be a part of your Digital Experience Architecture

Acquia’s OpenWEM Approach

eCommerce

Drupal Commerce

Commerce

SocialBusiness Software

Community

Commons

WCM

Coltrane

Content

OpenWEM: Unified Customer Experiences

RetainSellInfluenceAssociateEngageAttract

CustomerStrategy

Market Segments

Solutions

Platform DRUPAL

The Customer Journey

On a Platform That Embraces the Open Web

OpenWEM allows customers to embrace their digital future by leveraging the principles of the Open Web:

• Open culture and community of developers

• Open APIs to leading best of breed

engagement tools

• Accelerated Innovation with Open Source

Culture of Development

• Responsive Design mobile best practices

Forrester: Embracing the Open Web: January 2012

Offering Digital Marketing Freedom and Flexibility…

No Lock-inOpen SaaS model

offers freedom to move your customers digital

experiences to any

Unmatched Innovation

Accelerate innovation from idea to experience at web speed across any

channel or device.

Best of BreedEmpower the business to mix

and match sales and marketing tools in a "string of pearls"

approach for maximum business impact

Unified PlatformCreate unforgettable

customer experiences by leveraging a unified platform for content,

community, and commerce.

Mature Cloud Model

Leverage mature, optimized cloud

deployment models and offers operational models to map spending plans to

successes.

Simplified Digital Experiences

Lowest solution TCO and the fastest learning curve amongst developers

and Digital Marketers.

Tools Launched in Support of OpenWEM…

New Acquia Media

CloudSaaS offering to

manage rich media assets within Drupal

New Drupal Commons

3.0New responsive design

templates, content recommendations, and improved moderator

productivity

New Ecosystem

PartnershipsDigitaria and Badgeville Integration

Thanks