LETS FACE IT AMERICANS EAT MEAT

WHERE DOES ALL THE MEAT COME FROM?

MOST PEOPLE BELIEVE THIS IS WHAT FARMS STILL LOOK LIKE

IN REALITY THIS IS WHERE OUR MEAT COMES FROM

FOR THOSE WHO BELIEVE COMMERCIAL FARMING IS JUSTIFIED PUT YOURSELF IN THEIR HOOVES.

SO HOW DO I FEED MYSELF WITHOUT FEEDING THE SYSTEM?

HUNTING ALLOWS FOR THE ANIMAL TO LIVE A MENTALLY AND PHYSICALLY SATISFYING LIFE

THERE ARE OTHER WAYS TO SUBSTITUTE RED MEAT IN ONE’S DIET

TOFU BEANS SUPPLEMENTS

NOW EDUCATED, THE CHOICE IS YOURS:TO EAT…….OR NOT TO EAT

A simple image can speak a thousand words. It may invoke thought, reasoning, memories, and even emotion. Emotion so powerful that it draws tears from the viewer. An image has the ability to draw tears of grief, to the other spectrum of human emotion; tears of joy. Pictures bring to light injustices and crimes that the viewer would otherwise never encounter. Reform is made possible through these moving photos such as that in the meat packaging industry by the journalist Upton Sinclair. This is why a PowerPoint has been chosen as the mode of visual presentation for this research paper. Using a PowerPoint as the digital medium of choice allows for a broad spectrum of images to be displayed chronologically so a desired message may be adequately delivered. Like the student’s essay, the PowerPoint allows for tone to be controlled. The changing of slides resembles the switching of paragraphs in an essay and each segment delivers a specific thought. A PowerPoint knows no age. It may be used to entertain elementary aged children while still being sophisticated enough to retain the attention of graduate students. The original essay was indeed a persuasive essay. When attempting to persuade, one of the main goals is to always try to sway as many minds as possible. This mode of presentation allows for the student to effectively display their ideology to the mass that could number in the hundreds, or hypothetically thousands. A PowerPoint without a doubt was wise method of presenting this student’s data.

When persuading some would say there is a formula to making a moving and lasting impression on the chosen audience. The formula is a triangle. Not a geometric triangle, but the Rhetorical Triangle. It’s composed of three key elements; ethos, pathos, and logos. The student effectively incorporated each key element by integrating each into his/her slides.

The first slide of the student’s presentation makes a strong appeal to Logos, or what is simply know today as logistics. Logos relies on common knowledge or what may seem logical to a certain member of the audience. The intro begins with “Let’s face it, Americans eat meat”. It draws on the common knowledge that most Americans acknowledge meat is part of their daily lives. The images of the backyard barbeque and hotdog at the ball park really hit home with the viewers accepting reality. To further what the intended audience feels is personally logical, choices are given to the alternative of eating meat in slides 8-9. The viewer may choose hunting or abstaining from meat completely. A satire of the way the public commonly thinks is even included in slide 4. Images of “happy farms” are shown with a farmer hugging his livestock to exemplify how wrong the average person is when they picture where their meat comes from.

This student used adequate support to strengthen their credibility with the information and statements included in their PowerPoint. This is the appeal to Ethos. The multimedia component is derived originally from a research paper. He/she cited all work and ideas from the sites and literature where it was pulled from or justified by. They integrated quotations from like-minded animal rights activists throughout their written paper. Slide 9 states that meat can be easily substituted in one’s diet numerous ways. Ethos is displayed in paragraph 2 of the student’s written paper; this is where they integrated a quote that backs what was stated in slide 9. The quote was from an established and notable writer from Green Lifestyle Magazine. Even the photos are from real life farms such as those managed by the commercial farm powerhouse Tyson’s chicken.

What really moves viewers and many believe to be the top-tier of the Rhetorical triangle is the appeal to pathos. Pathos is raw emotion. It moves viewers for or against a cause and when used effectively, as in this presentation, it is the single most powerful tool in a writer’s arsenal. The student effectively wields this force from the intro of the PowerPoint where they have images of a ballpark, barbeque, and tasty burger. This invokes the viewer to feel warm with the comforting emotions that accompany the memories associated with them. Once the trust of the viewer is captured and the audience is at ease, the following slide is, at best, comical with Obama scratching his head. It was included likely to induce laughter or the emotion of happiness in the form a simple smile. Slide 5 is where the thesis of the PowerPoint is made. It shocks the viewers with pictures of tortured and sick animals. It is what really drives home the intended message of the horrors found in today’s commercial farming. Sorrow and guilt for the poor creatures is a prime example of how powerful an appeal to Pathos can be.