The History of Sports and Entertainment Marketing

Connection-All types of venues provide us, the consumer, with a type of excitement or thrill that we seek from our everyday lives

• What’s the last venue you went to? • What was it for?

History of Leisure

Development of Sports and Entertainment Marketing

Marketing Today

Marketing Price Similarities of Sports and Entertainment

Comparing the 4p’s of Marketing

Marketing Mix Component Traditional Consumer Product

Entertainment Product Sports Entertainment Product

Light Bulb Movie Baseball Game

Product

Who is my customer?

Someone in the dark who needs a light bulb

Someone who wants to be entertained by a plot/character

Someone who wants to be entertained by sports

Place

Where will I sell the product?

In a local hardware store, grocery store, or online

In local theaters, stores. Online, though pay-per-view TV, or cable/satellite TV

At local stadiums, in sports bars, online, through pay-per-view TV/satellite TV

Price

Ho do I compete for customers?

Price better for quality than the competition and increase sales

Consumer choice to buy a movie ticket is not base on price. Is largely set and based on what theaters can charge and what people will pay

Consumers choice to buy a baseball ticket is not based on price. Price is set and based on what sports teams can charge and on what people will pay

Promotion

How do I inform customers?

Advertising in print and on TV, and having in-store promotions

Great Web site; in theater and TV previews; stars on late night TV/talk shows in magazines and books and lunch boxes and billboards; action figures and collectibles

Games on TV selling jerseys; giving away prizes at games; family days at the stadium; talk radio; ads; sports shows high profile players on TV, in magazines and on billboards, bobble head dolls, trading cards

Marketing Place Similarities of Sports and Entertainment

Marketing Place Similarities of Sports and Entertainment

Marketing Price Similarities of Sports and Entertainment

Price Problems

Marketing Promotion Similarities of Sports and Entertainment

Convergence of the marketing mix?

Synergy

Risk Insurance CoverageIf you were planning a rock concert, what would you insure

Illness or Bodily Injury

Property Damage Loss or Damage Event Cancellation

Actors/ Performers Studios/ Theaters Props/Costumes Movie/TV Production

Athletes Stadiums Contracts Athletic Training

Pro and Amateur Sports Teams

Arenas Equipment Sporting Events

Spectators/ Audience Members

Concert Halls Merchandise Concerts

The Differences in marketing Sports and Entertainment

What are the 2 key differences in marketers

Differences in Products

Differences in Revenue

Differences in Revenue

Sponsorships vs. Endorsements

Advertising and Broadcast Rights

Homework

-30pts for all late assignments

• Key Terms – P. 28, P. 32, P. 39

• Quick Check – P. 31, P. 38 & P. 42

• Work Sheet 2.2 (in textbook)– P. 44