The Guide to Google+ for Business: Tips and Strategies

The guide to

Google+ for businessesTips and strategies

GOOGLE+Master Icon Stickersheet // Primary Icons

RED

8, 86, 85, 1

221, 75, 57

#DD4B39PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PANTONE 1235 C PANTONE 123 C PANTONE 7527 C PANTONE 447 C PANTONE 7540 C PANTONE

Cool Gray 9 CPANTONECool Gray 4 C

PANTONECool Gray 1 C

BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL

Public Circles Limited ExtendedCircles

Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC

GroupInviteoptionssettings close flag

PHOTOSSTREAM PROFILE STREAM MESSENGER HANGOUT SPARKSGAMES +PAGES

UNIFIED NAVIGATION 18x18

SIDEBAR NAVIGATION 13x13

#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57

#DD4B39PANTONE 1788 C PANTONE

Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57

#DD4B39PANTONE 1788 C

iOS (one color)

iOS USE ONLY

+1

2

+ Grow Your Following and Promote Your Page

Engage Your Following

Get New Customers

LaunchaNewOffering or Product

Develop Your Reputation

Connect with Colleagues

Measure Your Success

Grow Your Following and Promote Your Page

The guide to Google+ for businessThe guide to

Google+ for businessGetting started

Share your page. Share your page with friends, family and current customers. Send them an email with a link to your new page, and ask them to follow and +1 it.

Link to your page. Post a link to your page everywhere you have a presence on the web. This might include your website, blog or other social networks. You should also add a link toyourpageinthefooterofyouremails—thisisasupereffectivewayofgettingfollowers.

Get the Google+ badge. The Google+ badge connects your website and your Google+ page, making it easier for customers to follow and +1 your business. After installing the badge on your website people can add your page to their circles directly from your site. The badge also helps Google consolidate +1’s from your site and your page. The more +1’s you get the better! To get your badge all you have to do is add a snippet of code to your website. Click here to install the badge and learn more.

Now that your page is properly set up, it’s time to tell your followers and customers about it. Individuals on Google+ must follow a Google+ page before a page can add them to their circles. This means it’s super important to get as many people as possible to follow your page. Once a person follows your page, you can add them to your circles and push your posts to their stream for maximum visibility. Complete these simple steps and you’ll have a following in no time:

Helpful Tip:

+1 helps people discover relevant content—a website, a Google search result, an ad, your business—from the people they already know and trust. The +1 button appears on Google search, websites and ads. Adding the +1 button to your website lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.

https://developers.google.com/+/plugins/badge/?utm_source=gpyb&utm_medium=link&utm_campaign=badge


RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

3

Promote your page offline.Inyourstore,onfliers,businesscards,receipts,shoppingbagsandeverywhereelseyoudoofflineadvertisingforyourbusiness.

Follow other Google+ pages. A Google+ page can add other pages to circles at anytime—no need for them to addyoufirst.Followbusinessesthatinterestandinspireyouandbusinesseswithsimilar customers to yours. The more you engage with these pages, re-sharing and commenting on posts, the more visibility you will get in the streams of their followers. After all, their followers could be your next customers.

Turn on social extensions. If you use AdWords to promote your business, this an essential step. Social Extensions combine +1’s from your ads, Google+ page, and site and increases the likelihood of social annotations showing on your ads. Search ads with social annotations show a 5-10% increase in click-through rate (CTR). By adding the power of recommendations, Google+ can improve the marketing you do with Google. To learn more about turning on Social Extensions click here.

Engage your following. Share cool content regularly and show interest in and comment on your followers posts. Commenting on others’ posts will make you visible to the people in their circles, and visibility increases your chances of getting followed. For more tips on engaging your following read the next section of this guide.

+ Grow Your Following and Promote Your Page


Get New Customers








http://services.google.com/fh/files/misc/socialextensions1pgr.pdf


RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

4


+ Engage Your Following

Get New Customers






Post often and keep it fresh. It sounds obvious, but the key to keeping your following engaged is posting interesting content, regularly. Each time you post it shows up in your followers streams, and keeps your business top of mind. Every time someone reaches your page they should be able to learn something new. We recommend posting at least every other day—and don’t forget weekends!

Target your posts. Once people add your business to their circles you can add them to circles of your own, and segment your audience. You can segment by geography, gender, age—whatever is most relevant for your business. This allows you to only deliver content that is interesting to each customer. Try reaching out to your most valued customers with an exclusive event just for them.

Use rich media. Rich media such as photos, videos or graphs will catch people’s attention and make them more likely to comment on, share, and learn from your page. Whenever you post, try to add an image or video to illustrate your point.

Host Hangouts. A Hangout is a multi-person video chat that lets you chat face-to-face-’to-face’ with up to nine people at a time. Share your expertise, get customer feedback, announce a new product, show behind the scenes footage, and much more—so get creative! For other great Hangout ideas and tips on running a Hangout click here.



Emily Yudofsky

Michelle Slater

Jenny Dela Cruz

Rico Farmer

Helpful Tip:

Google+ Events lets you create and send customer invites to your followers right from Google+. Click here to learn more.

http://services.google.com/fh/files/misc/hangouts1pgr.pdf

http://www.google.com/+/learnmore/events/



RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

5

Be responsive. If someone comments on your post, make sure to respond in a timely fashion. Even just a few words are enough to keep the conversation going. And don’t forget to thank your followers for their comments by ‘+mentioning’ them in a post. For example “Thank you +John Smith for your feedback on our new cake! So glad you like it. Let us know how you like this weeks special!”

Ask questions. The best way to get lots of people to comment on your posts is by asking questions. When posing a question, it’s important to make it clear that you want to hear from your audience. For example, “What kind of post do you most like seeing on our page? Please tell us!”

Poll your audience. Try asking customers and followers to +1 the picture, link, or post they like the best. Forexample,youcouldpostanalbumofdifferentproductdesignsthenask,“Whichdesign do like the best? +1 your favorite!”

Share insider content. Provideyourcustomersandfollowerswithcontenttheycan’tfindanywhereelse.Announce new products, give a behind-the-scenes tour of your business, and invite people to exclusive events, just for Google+ followers.

Run exclusive promotions. Make customers feel like insiders with special discounts. For example, post promotionsonGoogle+suchas,20%offifyouusethecode‘G+Page’andonlyhavethat code available in a post on Google+. Make sure to let your customers know that youareofferingexclusivedealsonGoogle+bypostingsignsinyourstore,onyourwebsite or by sending an email to existing customers.

Create episodic content. Generate sustained interest and keep customers coming back for more. Try hosting weekly Hangouts on a certain topic or hold customer service sessions on a Hangout ataspecifictimeeachweek,soyourcustomerscanpopintoaskquestionsandget support. Perhaps post a video every few days documenting the creation of a new product. Or run a weekly competition in your store or on your website, then announce the winners on your page.

Learn from others. Follow other pages on Google+ that are active and have a large following. See what they are doing and how people respond to their posts. Get ideas and adapt them for your business.


+ Engage Your Following

Get New Customers









RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

6



+ Get New Customers





Get New Customers

Post publicly. Make all of your posts pubic so the world can see what your business has to say. This makesyourcontentsearchableandhelpspeopleinterestedinyourcontentfindyou.

Enlist current customers. Try reaching out to your followers on Google+, other social media, customers on your website or in your store. Explicitly ask them to follow your page and recommend it to their friends and followers. Then encourage them to +1, comment on and reshare your posts. This gives your page visibility in the streams of their followers—your potential new customers.

Thank your supporters. Give the followers who recommend you a big ‘thank you,’ publicly in your stream by +mentioning them in a comment or post. For example, “Huge thank you to +John Smith for recommending +King Arther Flour”. Showing your appreciation is great for your brand and encourages people to keep spreading the word about your business.

Add the Google+ badge to your site. The Google+ badge connects your website and your Google+ page, making it easier for your customers to follow and +1 your page. After installing the badge on your site people can add your page to their circles directly from your website. The badge also helps Google consolidate +1’s from your site and your Google+ page. The more +1s you get the better! All you have to do is add a snippet of code to your website. Click here to installthebadgeandfindoutmore.




RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

Emily Yudofsky, Michelle Slater, Jenny Dela Cruz and 15075 +1’d this

Discover Android | android.comwww.android.comBrings the power of Google and the web into your hands.

https://developers.google.com/+/plugins/badge/?utm_source=gpyb&utm_medium=link&utm_campaign=badge


RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

7

Get the +1 button. Adding the +1 button to content on your website lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results. If a user wants to share your content right away, they can also use the +1 button to add a comment, pick the right circles, and post to Google+ where people can discuss it with friends and reshare it with their own social circles—all without leaving your site.

Follow other Google+ Pages. A Google+ page can add other pages to circles at anytime—no need for them to addyoufirst.Followbusinessesthatinterestandinspireyouandbusinesseswithsimilar customers to yours. The more you engage with these pages, re-sharing and commenting on posts, the more visibility you will get in the streams of their followers. After all, their followers could be your next customers.

Turn on social extensions. If you use AdWords to promote your business, this an essential step. Social Extensions combine +1’s from your ads, Google+ page, and site and increases the likelihood of social annotations showing on your ads. Search ads with personal recommendations show a 5-10% increase in click-through rate (CTR). By adding the power of recommendations, Google+ can improve the marketing you do with Google. To learn more about turning on Social Extensions click here.

Add your page to AdWords Sitelinks. The sitelinks ad extension lets you show links to pages beneath the text of your ads. You should add your Google+ page as a sitelink so when people search for your business, your page will be more visible. You can activate sitelinks by logging into your AdWords account, selecting campaign settings, then clicking the “Ad extensions” tab. Then edit your link text and URLs to include your page. Click here to learn more.

Engage your following. Share cool content regularly and show interest and comment on what your followers share in their posts. This will make you visible to the people in their circles and increase the chances of your getting new customers. For more tips on engaging your following read the ‘Engage your following’ section of this guide.



+ Get New Customers





Get New Customers


RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

http://services.google.com/fh/files/misc/socialextensions1pgr.pdf

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375416


RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

8



Get New Customers

+LaunchaNewOffering or Product




Launch a New Offering or Product

Make announcements on Google+ first. And let your followers know that something new is on the way. This will generate hype and buzz and encourage your followers to regularly check back for updates.

Start a countdown. This will create excitement as you get closer to the launch date.

Poll your followers. Encourageyourcustomerstocontributetotheevolutionofthenewofferingbeforeyou launch it. Use +1s to let them vote for their favorite features or designs.

Host a focus group. Use Hangouts to host a mini-focus group. Chat face-to-face-to-’face’ with customers to get their feedback. Encourage active discussion among your guests and watch as new ideas form and excitement builds around your product. Click here for tips on launching a Hangout.

Show appreciation. Thankyourfollowersfortheirfeedback.Letspecificpeopleknowwhenyouhaveimplemented their suggestions. They’ll be thrilled to know you value their opinion.



RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

9

Target influencers. Ripples lets you see how your posts spread across Google+, who’s sharing and resharingyourcontentandwhoseopinionsmatter.Useittoidentifyinfluencersandhavethemspreadthewordaboutyournewoffering.Sendinfluencersapreviewofyour product so they can talk it up and spread the word before it launches.

Create exclusivity. OfferearlyaccesstoallofyourfollowersonGoogle+oruseCirclestotargetspecificgroups of people.

Launch in style. UseHangoutstoofficiallylaunchyouroffering.It’sauniquewaytoshowoffyournewofferingindepthandanswerquestions.

Encourage +1s. Afteryoulaunchyourofferingmakesuretoactivelyencourageyourfollowingto+1all your posts about the new product or service.

Host a launch party.Google+ Events lets you create and send custom invites to your followers right from Google+. Choose from a collection of beautiful animated themes or easily create an invite from one of your own photos. Events automatically syncs with your Google Calendar and everybody going to the event can share photos to a single photo collection. To learn more about Google+ Events click here.



Get New Customers

+LaunchaNewOffering or Product




Launch a New Offering or Product



RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

10



Get New Customers


+ Develop Your Reputation




Follow specialists in your field. Add them to a circle, learn from them and re-share any interesting content they post. Commenting on their posts will give your business visibility in the streams of their followers and grow your reputation among peers.

Share your opinion. Re-shareinterestingarticles,postlinks,picturesandvideosrelatedtoyourfieldandinclude your opinion on the topic. By adding commentary to good content you’ll begin to build a respectful reputation and be regarded as savvy in your area of expertise.

Monitor your reputation. Use ‘Saved searches’ to see what others are saying about your business. Search for your business on Google+ then click ‘Save this search’ in the upper right corner of your screen. Now you can easily review what’s buzzing about your business every time you log into Google+. Just click the ‘Explore Icon’ on the navigation ribbon and click your business name under ‘your saved searches’ on the right side of your screen.

Offer help. Tryhostingweekly‘officehours’orcustomerservicesessionsusingHangouts.Hangoutataspecifictimeeachweeksoyourcustomerscanpopintoaskquestionsand get support. Letting your customers know you’re consistently there to help them is a great way to demonstrate dedication to your customers and build your brand. Click here to learn more about Hangouts.

Teach what you know. Whether you’re a baker, plumber, shop owner, or accountant you have skills to share andpeoplewaitingtolearn.Postweeklytipsonyourexpertiseorshowthemfirsthand in a Hangout. Creating episodic content is a great way to generate sustained interest and keep customers learning and coming back for more.





RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

11



Get New Customers



+ Connect with Colleagues



Get your team on Google+. Make sure all of your employees or colleagues have set up a personal Google+ profilesothatyoucanconnect,shareandgetclosertoyourteam.Formoreinformationonsettingupapersonalprofileclick here.

Share responsibility. Add colleagues as managers of your new page so they can post and share on behalf of your business too. To add managers click on the page name in the very top right corner of the screen. Then click “Managers” and enter the email addresses of the people you would like to contribute to the page. In order to be a manager they must haveapersonalprofileonGoogle+.

Share only what matters. Circles makes it easy to share the right things with the right people, just like in real life. With circles, you can share some things with colleagues, others with partners, and whatever you like with close friends and family. Create a circle dedicated to your internal team so that you can easily share work-related content with them.

Pop into meetings. Whetheryou’reathome,theofficeoreventhebeach,Hangoutsletyoumeetwith your team any time from any where. You can share screens or open a new or existing Google doc and work on it together-all in real time.

Train your team. UseHangoutstoholdtrainingsessionsforteammembersindifferentlocations.Think of it as a remote classroom. You can also record these Hangouts and re-share the videos so colleagues that weren’t able to make it can learn from the session at their own convenience.

http://www.google.com/+/learnmore/profile/


RED

8, 86, 85, 1

221, 75, 57




BLUE

59, 38, 1, 0

111, 143, 199

#6F8FC7

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

DEEP YELLOW

3, 28, 89, 0

254, 185, 81

#F6BA3A

YELLOW

3, 18, 88, 0

221, 75, 57

#F8CC39

WARM WHITE

7, 6, 13, 0

235, 231, 219

#EBE7DB

DARK GRAY

67, 60, 57, 40

71, 71, 73

#474749

MEDIUM GRAY

60, 51, 51, 20

102, 102, 102

#666666

GRAY

44, 36, 37, 2

149, 149, 149

#959595

LIGHT GRAY

19, 15, 16, 0

204, 204, 204

#CCCCCC

COOL WHITE

9, 6, 7, 0

229, 229, 229

#F5F5F5

ACL


Peoplewith Link

Domain OnlyYou

SHAREBOX

FULL LOGO

MISC





#e5e5e5

#cccccc

#666666

RED

8, 86, 85, 1

221, 75, 57


Cool Gray 9 C

GRAY

44, 36, 37, 2

149, 149, 149

#959595

Android (one color)

g+ logo

PANTONE 362 C

GREEN

74, 1, 100, 0

65, 179, 73

#41B349

g+ Messenger

RED

8, 86, 85, 1

221, 75, 57


iOS (one color)

iOS USE ONLY

+1

12



Get New Customers




+ Measure Your Success


Find influencers. Google+ Ripples lets you see how your posts spread across Google+, who’s sharing and resharingyourcontentandwhoseopinionsaremostinfluential.Ripplescreatesaninteractive graphic of the public shares of any public post on Google+ to show you how it has spread through the network and help you discover your most important advocates. To view Ripples for a public post in your stream, just click the dropdown arrow at the top of the post you’re curious about and click View Ripples. To view RipplesforaspecificURL,opentheRipplesdialogbox,andinthetopcorner,enterthe URL you want to see Ripples for. You’ll see a visualization for all the public shares of that URL on Google+.

Gain insight. Social is notoriously hard to measure. What does a new visitor to your website from Google+ or a shared piece of content mean for the number you care about most—your bottom line? Now you can credit your activities, including those in Google+, with the real dollar amounts that they are generating on your website, just like you do with the rest of your campaigns. To learn more click here.


Google+ for businessGetting started FPO Image Placeholder

http://www.google.com/analytics/features/social.html

The Guide to Google+ for Business: Tips and Strategies

Technology

Transcript of The Guide to Google+ for Business: Tips and Strategies