The Grid: Final Pitch

7/30/2019 The Grid: Final Pitch

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technology

interactive

design


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why


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?

?


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average attentionspans are decreasing

8secondsin 2012

12secondsin 2000

9secondsfor agold fish


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after adopting a responsivewebsite, time inc. saw a

23%increase in mobile usage from

where it was previously


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target audience

freelanceweb designer

the design nerd

joe, 25

restaurantowner

the technophobe

leslie, 38

wedding receptionvenue owner

the skeptic

lisa, 40


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target audience

restaurantowner

leslie, 38

the technophobe


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target audience

freelanceweb designer

joe, 25

the design nerd


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you know that mobile devices matternow show your clients

learn more at the gridgridresponsively.com/designer

Education + Demonstration. Client Focused.


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target audience

wedding receptionvenue owner

lisa, 40

the skeptic


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the web is everywhere.is your business?

learn more at the gridgridresponsively.com/three

Be where your customers are. They expect it.


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the web is everywhere.

is your business?



The Library Caf

274 Main St.

Farmingdale, NY 11735

take the next step.you are invited to try the gridfree for thirty days.

visit gridresponsively.com/postcardto get started today.


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A List ApartSmashing Mag.

The Next Web

SixRevisions

This is Responsive

MediaQueries

Resp Design,

Resp Illust.

John Polacek

Responsivedesign.ca

Wee Nudge

sweet spot

designer focused

client focused

technical demonstration


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cost comparison scale

$0 $10the grid: free editioncompetitorswith advertising

the grid:pro subscription


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free vs. profree pro

Basic Content and Demos

Commenting and Sharing

Basic Gridsite Website

Demo Library

Live Bookmarks / Pop-Out

Advertising


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why


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responsive design doesnot only look better

it is alsoprofitable


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consistent

+engaging


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the web is

everywhere


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Aaux Pro

ABCDEFGHIJKLMN

OPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Kulturista

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

logo color palette typography photography

aaux pro sc

abcdefghijklmn

opqrstuvwxyz

1234567890

brand toolkit


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content needsto be focused

benefits + impacts


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real world. real value.


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17% of page viewslast less thanfour seconds.

example content


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example content

the web iseverywhere.is your business?


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the grid: homepage

gridresponsively.com


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the grid: sections

gridresponsively.com/tour


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the grid: responsive design

gridresponsively.com/tour/responsive-design


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the grid: resources

gridresponsively.com/resources


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the grid: gridsite

gridresponsively.com/gridsite


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ancillaries: advertising


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ancillaries: social mediafacebook.com/gridresponsively @thegridis


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additional ancillaries




The Library Caf

274Main St.

Farmingdale,NY 11735



ii

the gridclient

handbook

responsive design

ix thegrid client handbook: responsivedesign

x

nowwhat?

Thisbookwilldiscussresponsivedesign,arecentwebsitedesign

techniquethataimstocreateonewebsitewhichworksacrossdesktops,

laptops,tablets,smartphones,andtheoreticallyanyotherfuturedevice

type.Responsivedesignisthefutureofthe web,becauseitcreatessites

thatarefuture-focusedandmodern.

Asasmallbusinessowner,youmaybeconcernedaboutthecostortime

tobuildaresponsivewebsite.Whatisit?Willit costmybusinessmore

money?Isitreallynecessary?Wouldntitbe easiertobuildaseparate

mobilesite?Willittakemoretimeto buildaresponsivesite?

Whydoesitmatter?

Thatiswhatthisbookwill discuss. Itisa complementof TheGrid

websiteanditsdemosandexamples.Itisdesignedforquickreading

andreference.Togainan understandingofresponsivedesign.Tosee

relevantstatistics.Toseeresponsivedesignusedtoday.Toseeimpacts

andbenets.Whenyourenished,recommendittoothersmall

businessowners,sotheycanto seethebenetsofawebsitethatworks

everywhere.Thewebiseverywhere.Areyouready?

the web is more thanjust the desktop

44 the grid clienthandbook: responsivedesign

responsivedesignexamples 45

build one siteeverywhere.You know what responsive design is.

You know the benefits.

You know whyit is important foryourbusiness.

Youve seen the examples.

So what are you waiting for? Start today.

gridresponsively.com/handbooktry gridsite. one site. all devices.

build one site

fast. easy. effortless.

sign up today


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additional ancillaries

the grid

in your

community

nyc event guidemayjuly 2013

find more events

and register online at

events.gridresponsively.com


learn more at the grid


may 2013

june 2013 july 2013

future trends in web design

tuesday,may7, 79pmoslocoffeeroasters,422e 75thst.

Fromsmart televisionsto 5.5-inchsmartphones,what

isthefutureoftheweb?Whatcanyou,asabusiness

ownerexpect?JoinTheGridaswespeakaboutthe

futureand itsbusinessimpa cts.

Free.Registeratevents.gridresponsively.com

geolocation + your website

wednesday,june12,89:30pmthirdrailcoffee,240sullivanst.

Wanttobetterreachyourcustomers?Didyouknow

yourwebsiteandadvertisingcantakeadvantage

oftheGPSinyourcustomerssmartphones?Inthis

session,learnmoreaboutthisandhowtogetstarted.

Free. Registeratevents.gridresponsively.com

e-commerce on mobile devices:

what to know

thursday,july11,79pmostcaf,441e12thst.

Isyou websitesshoppingcart mobile-friendly?

Doyouknowwheretobegin?Howshoppingonline

isdifferentonmobilethanondesktops?Whatyour

customersexpect? Atthis session,learn moreabout

e-commerceonmobileandhowtoincreasesales.

Free. Registeratevents.gridresponsively.commonthly open forum

thursday,may23, 79pmbluebottlecoffee,160berryst.

Haveaquestionabouttheweb?Curiousaboutanew

technology?Wanttoknowifthereisanythingelse

youshouldbedoingforyourbusiness?Needadvice?

Nowisyourturntoaskatourmonthlyopenquestion

andanswer session.Free.Registeratevents.gridresponsively.com

monthly open forum

monday,june24,79pmbirchcoffee,5e27thst.




Nowisyourturntoaskatourmonthlyopenquestion

andanswersession.Free. Registeratevents.gridresponsively.com

monthly open forum

tuesday,july29,79pmgroundsupport,399w broadway.



youshouldbedoingforyourbusiness?Needadvice?Nowisyourturntoaskatourmonthlyopenquestion

andanswersession.

Free. Registeratevents.gridresponsively.com


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supporting collateral


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exhibition space


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exhibition poster and postcard

M

AKE

YOUR

M

ARK

GROUP 1

Exhibition DatesMon 4/29 Fri 5/3

Opening ReceptionWed 5/1 6PM 8PM

senior exhibition 2013

The Department of Visual Communications:Art & Graphic Design presents

Admission is free and the galleryi s accessibleto persons with mobilityimpairments.

Foraddi tional information, please call631-420-6118 or631-420-2181.

Anexhibitionofproducts,campaignsandservices

developedbystudentsgraduatingfromtheSchool

ofBusiness Baccalaureateprogram inVisual

Communications:Art& GraphicDesign.Jeffrey Betts

Rudy Calderon

Frank Corrao

Patrick Flanagan

Ellen Gilles

Anne Marie Horan

Adam Joseph

Anthony Kondyra

Alyson Prete

Robert Wulff

M

AKE

YOUR

M

ARK


make your mark title

contributed by rudy calderon.

poster designed by jeffrey betts.

the webis everywhere

the gridjeffrey betts

make your mark


exhibition dates

Mon 4/29 Fri 5/3

opening reception

Wed 5/1 6PM 8PM

find out how to make it work for you


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event guide: online & print

the grid

in your

community

nyc event guidemayjuly 2013

find more events

and register online at

events.gridresponsively.com


learn more at the grid


may 2013

june 2013 july 2013

future trends in web design

tuesday,may7,79pmoslocoffeeroasters,422e75thst.Fromsmarttelevisionsto5.5-inchsmartphones,what

isthefutureoftheweb?Whatcanyou,as abusiness

ownerexpect?JoinTheGridaswespeakaboutthe

futureanditsbusinessimpacts.

Free.Registerat events.gridresponsively.com

geolocation + your website

wednesday,june12, 89:30pmthirdrailcoffee, 240sullivan st.Wanttobetterreachyourcustomers?Didyouknow

yourwebsiteandadvertisingcantakeadvantage

oftheGPSinyourcustomerssmartphones?Inthis

session,learnmoreaboutthisandhowtogetstarted.


e-commerce on mobile devices:

what to know

thursday,july11, 79pmostcaf,441e12thst.Isyou websitesshopping cartmobile-friendly?

Doyouknowwheretobegin?Howshoppingonline

isdifferentonmobilethanondesktops?Whatyour

customersexpect?Atthissession,learnmoreabout

e-commerceonmobileandhowtoincreasesales.

Free.Registerat events.gridresponsively.com monthly open forum

thursday,may23,79pmbluebottlecoffee,160berryst.Haveaquestionabouttheweb?Curiousaboutanew



Nowisyourturntoask atourmonthlyopenquestion

andanswersession.


monthly open forum

monday,june24,79pmbirchcoffee,5e27thst.Haveaquestionabouttheweb?Curiousabouta new



Nowisyourturntoaskat ourmonthlyopenquestion

andanswer session.


monthly open forum

tuesday,july29,79pmgroundsupport,399wbroadway.Haveaquestionabouttheweb?Curiousaboutanew



Nowisyourturntoask atourmonthlyopenquestion

andanswersession.



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marketing strategy


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marketing strategyfacebook.com/gridresponsively @thegridis

According to The Associated Press, verage attentionspan in 2012 was 8 seconds. The average attentionspan of a gold fish is 9 seconds.

Be where your customers are. The expect your siteto work everywhere.


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marketing strategy




The Library Caf

274 Main St.

Farmingdale, NY 11735




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freemium model

free account

$10/month pro account


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free vs. profree pro

Basic Content and Demos

Commenting and Sharing Basic Gridsite Website

Demo Library

Live Bookmarks / Pop-Out

Advertising


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costspost-graduation

Web Hosting (3 years) $413

Domain names $20

Web designer salary $97,000

Web developer salary $91,000

Advertising on Inc. (Online) $290

Advertising in Inc. Magazine (Print) $161,400

Total $162,123

this semester

Web Hosting $0

Domain names $20

Exhibition books $350

Exhibition postcards $69

Notebook giveaways $181

Styluses $213

Business Cards $14

Stickers $81

Total $928


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aigaixda

design ignites change

kickstarter


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feb 13

may 13

jan 14 jan 15

launch

timeline

Basic concept developed

Prototypes presented

Launch as beta in May

Final site will launch

Establish partnershipswith local Chambersof Commerce

Community features

Google Hangouts

Partner with merchants


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feb 13

timeline





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feb 13

may 13

launch

timeline







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feb 13

may 13

jan 14 jan 15

launch

timeline






Community features

Google Hangouts

Partner with merchants


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education

demonstration


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register for updates atgridresponsively.com


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thank you

jeffrey betts

jeffreybetts.me

[email protected]

@jeffreybetts


[email protected]@thegridis

The Grid: Final Pitch

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Transcript of The Grid: Final Pitch