The Global Library Framework by Richard C Close Blog White Paper

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Copyright 2009 Chrysalis Campaign, Inc. 1 | P a g e

New Milford, CT 0776 USA

.

The Global Learning Framework

How Libraries are Becoming Web-based

Collaborative Community Publishing Houses

A Global Learning Framework - White Paper

December 21, 2009

By Richard C. Close, CEO

The Chrysalis Campaign

A Chrysalis Campaign Opinion White Paper

The Global Learning Framework

For Comments:

http://globallearningframework.ning.com
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[Copyright Chrysalis Campaign 2009]

Libraries - The Global Learning FrameworkHow Libraries are Becoming Web-based Collaborative Community Publishing Houses

December 30, 2009By Richard C. Close, CEO

The Chrysalis Campaign13 Geiger Rd., New Milford, CT 06776

[email protected]

AbstractThe introduction of the Internet and Web 2.0 into urban andrural libraries transforms their fundamental purpose into a

Global Learning Framework. First they will evolve fromhandling knowledge in an indexed system into a relationalsystem. Second, libraries are moving from purchasingknowledge into publishing knowledge. And third, libraries are

already becoming micro learning communities-of-interest.

Key Words

Library, Web 20, Publishing, Global, Learning, Framework

1 IntroductionOnce upon a time, when I needed to buy a book, I could stop bya phone booth, flip up a thick book of the New York Yellow

Pages, open up to the index, and then run my finger down thepages to find a store. I would then call the store, find the right

department, and ask if they had the item. This is a clean set ofindexed and sequenced processes developed to acquire a book.Now I talk to my Blackberry, search for related books, see how

others feel about them, and order it on Amazon, all whiledriving home.

The phone booth, yellow pages book, and even the person on theother end of the phone are all gone. Stopping is gone, indexing

is gone and the phone wires are gone. The format of the book isnow digitized or print on demand. Sites like Amazon evenremember who I am and what my preferences are.

Fig. 1 Libraries are now collaboratively connected

together as publishing based communities of interest.

The library will not go the way of the phone booth. Instead,libraries have the opportunity of becoming the cultural hubs of

our communitys thirst for working collaboratively with othersand publishing local content. If we can grasp how our

relationship to knowledge has changed, we will envision a futurefor our little library that can realize massive growth right along

side its new partner, the global Web.

2 Purpose of This Article

As a learning strategist, I have watched and participated in thedebate on the nature of industrial eLearning strategies,Knowledge Management and the bypass learning behaviors of

Web 2.0. We have transformed the way we search, explore,adopt, collaborate and share global knowledge. From a strategicpoint of view, we can say that the librarys market is being eatenaway by cyber cafes, Amazon Kindles, Google and even web-based cell phones. In order to accept this bleak assumption, we

would have to ignore some basic human motivators: we aresocial and tribal and all seek some personal significance in thisworld. Oddly, the librarys ability to have volumes ofinformation is no longer of primary strategic importance. The

librarys ability to guide knowledge within the local communityis key in its next phase of massive growth and funding.

The next point is that the library is moving into its second life asa publishing and community house. Who would have imagined

it? Yet to come to this conclusion, we must understand how theweb has changed a humans relationship and behaviors withglobal knowledge.

This Global Library Framework is a subset of the Global

Learning Framework. It is the framework of explosive, globallearning and collaboration that we are now experiencing via theglobal Web. The small and large urban libraries have anopportunity to either ride this wave to new shores or drown in its

inevitability.

3 Knowledge Was IndexedIn industrial authoritarian instruction the teacher is at the head ofthe class as the king/queen and goes through the indexed

chapters of the curriculum text, to be followed by a test at theend of the week. Of course, after the test, we can forget about all

what we memorized.

Most of us learned that way. The library was the same indexed-sequence way of doing research. In this sequence mode of

learning, over the years we have managed large blocks ofinformation such as books, databases and courses.

The irony of this is that most of what is learned in life is on-demand and at the moment, such as changing a diaper or a flat

tire. It turns out that the reality is the reverse of how we learned


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in school as an educational process. Life-long learning is mostlystarting with a problem then learning, not learning and thenfinding a problem.

3.1 Knowledge is Relational in Nature

On the Web, most learning (with the exception of the eLearning

course) is done on a Search Learning basis for small chunks

of knowledge to either complete the task at hand or satisfy acuriosity. We start with a relational search and explore other bits

of information and images that have some type of linked ortagged relationship, i.e. use Google.

3.2 Web learning is billions of Micro Learning Paths

Search learning is also taking place at the same time as otherpeople on a global collaborative basis. We start with a problem,search, explore other questions and solutions, adopt the best

idea, collaborate with the real world, and if it works, do it orshare it. These over-lapping processes are called Micro LearningPaths. Each time a person publishes the global knowledge basechanges, this is a profound change in the human condition.

Fig. 2 Micro Learning Paths integrate both learners and

knowledge in a mosaic of context tags.

4 Knowledge Was Once a One-Way StreetLibrary knowledge used to trickle down from great writers,

artists and photographers. The state, school or library wouldselect what is best in the budget to use in the community. Entirecountries, states and locales dictated what information was to be

placed inside the communitys hearts and minds.

You would never think of arguing with an author, teacher orlibrarian. You would not even conceive of writing your ownthoughts inside the pages of an authors book and then placing it

back on the library shelf, but this is what we now do in blogs.

Writing in the authors book for the entire world to see is anoutrageous idea, yet its exciting, because the author can alsowrite back to us.

Knowledge is no longer a colonial trickle-down set of dictates; itis a mosaic flood in every direction. Look in any library with aPC, and someone is publishing local ideas out into a globalknowledge-base of the world.

This is the huge shift in the purpose of a library and the reasonwhy we go to a library. If you went to the executive board ofyour library and asked for printing presses, they would laughstating, That is not our business. But it is too late. Every PC is

a global printing press. Every picture and video is the evening

news. Libraries are now global distributers of volumes oforiginal media. Libraries are global production houses oforiginal thought. Colonial trickle down has a competitor.

Can you help me find? at the front desk has now evolvedinto, Can you help mepublish?

5 The Book Once Stood AloneBooks neatly separated by categories, stacks, covers and dust sitin great halls. Exceptional colleges can afford extensive

collections and only those students who can afford expensiveschools will have access to them. Soon everyone will haveaccess to the same knowledge as wealthy people do. Already,the courses at MIT are available for free to anyone with a laptop

in any slum and anywhere in the world .

5.1.1 Knowledge is everywhere

While not on shelves, knowledge is being scattered all over the

planet along with people publishing information and the Web2.0 tools being used to share this knowledge. Our access toknowledge is much larger than any set of physical library

buildings or data centers, no matter how big the organization orcountry. Knowledge is now outside of the building, out ofcontrol.

5.1.2 Knowledge is collaborative

Knowledge on the Web is blurred, blended, sliced, diced andfused with other bodies of knowledge and communities ofinterest. We now pick and choose the key points from inside

thebooks pages and from anywhere in the world.

We search by how things are related to one another. Even oursearches run through collaborative algorithms. Often times theoriginal question of the search is changed with each additional

search from other people resulting in global relationalrecommendations. Even our questioning is now collaborative.

Fig. 4 Knowledge that was once on the racks is now

found scattered around the world.

ig. 5 Human collaboration that was one across a desk is

now scattered across the world.


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6 Knowledge is ContextualKnowledge in large bodies, such as books and courses or smallelements like a pictures, sounds or video , are tagged bykeywords. These keywords are the contextual links to how that

piece of knowledge relates to the publishers world. Thosepieces are called Knowledge Elements in the eLearningindustry. Now this gets tricky, because the same KnowledgeElement that is tagged one way by the person who published it,

gets tagged again for different reasons by different learners indifferent ways and in different places.

The knowledge is still the same, but its context is entirelydifferent to different communities of interest. Here is the

strategic advantage that libraries have in that they must learnhow to handle, manage and grow the communities of interest.Context has become as important as the content. This is a hugechange for some libraries and some vibrant ones are already on

the path.

Knowledge and collaboration are now inseparable.

6.1.1 Knowledge is billions of tiny chunks

of Knowledge Elements globally linked to one anotherKnowledge on the internet is in quick reads or searches. We

dont want to read all of Poe, just a few select quotes. We are so

granular in how we search, that we only want a two minuteYouTube of a two hour movie or a PIC from some web page.

6.1.2 The Search for Knowledge Transcends Communities

We search on the TV food channel for a chicken recipe with the

most positive reviews and it transcends hundreds of world classcooks and thousands of cultures. A task that is impossible in anylibrary, but now done on a cell phone while walking through agrocery store. We look for a recipe for an African spicy crab

burger while watching TV at the same time. What we expectedwas impossible to do not so long ago is very possible today.

6.1.3 Knowledge is placed in individual and community context

A piece of knowledge being tagged differently by different

communities makes a mess of indexing periodicals. One groupmay view Richard Dawsons work as science, yet another maytag it under sociological and religious persecution. The Weballows any group to file anything the way they see it and not

necessarily how the author originally published it or intended itto be. In a sense, our Dewey Decimal System is a nice start, butonce launched on the collective of the Internet, it is dissectedand tagged in an ever-changing display of communities and

interests. We have lost our authority over knowledge.

It is as if when you hand a book to someone, it comes with anappendix with everyones point of view that has read and rated

it. It also can be found by the many different ways people havetagged it. Again, this is the information that Amazon has

captured so well.

6.1.4Learners collaboratively control the global index.

Well there goes our filing system. Unlike separate text booksthat can be confined into categories, knowledge and even digitaltext books are tagged in relationship to communities of interest

and personal interest. Now searching and tagging knowledgewill reshape how it shows up in other searches along with howwe choose to present ourselves to the outside world. This is asocial networked and social bookmarked library.

7 Library as Micro-CommunitiesThe librarian once catered to physical communities with theirunique needs and traits. However, with the global reach of theWeb, the frequency of the need for knowledge outside the

community will grow with the global expectancy in ourcollective experiences in the world around us. Libraries are nowliterally collaborative windows to the world.

7.1.1Communities are collaborative sets of knowledge

Cyber communities are overlapping communities of interest

providing us with access to people throughout the world, in real-time and for free. In the areas of missions and development, Imeet the authors of books and papers I used to passively readabout a few years ago. Libraries now provide a dynamicexchange with authors.In one case in Africa, a boy created a

windmill in a remote town using information that he found on

the internet. He is now a part of an international movement. Thisis a case of cyber communities infused into global physicalcommunities via a librarian. See:

http://www.youtube.com/watch?v=arD374MFk4w

8 Knowledge is FixedOnce upon a time, books were reprinted when grammar orfactual information changed over time. For the most part,knowledge was fixed and considered factual.

8.1 Facts are harder to define on the Web

Rapid advances in technology and a changing world make many

ideas, formulas and constructs obsolete if not outright incorrect.None of the marketing text books I read in college have any

information about Internet global marketing, because it did notexist back then. Cooking schools did not have Teflon ormicrowaves, and construction workers did not have to becertified in laser technology. They do now. Everything that was

fixed is now evolving rapidly, so created a fluid search system.

8.1.1 Local publishing now impacts global change

A small urban village can develop a new farming technique andthe information can be published and shared with the world.

Microeconomics is an idea someone thought was silly, and it isnow a multi-billion dollar industry that saves lives. People inlibraries are currently publishing volumes of this content.

Deception and disinformation can spread just as easily in this

environment. Unless the human guides (librarians andteachers) ingrain the values of honesty and the skills to vet outthis disinformation, we will be in trouble. Wikipedia has provento be a battleground for spin by political groups and pressures

from businesses. Somehow they have managed, with good

academic standards and educated people, to put out an excellentproduct. Truth and fiction will be harder and harder to bedefined on the Internet.

9 Colonial Authoritarian Knowledge

In the past, each library had its Britannica, Time and LifeMagazines. Most of the books came from leading publishers. It

trickled down from big publishing houses to little libraries allover the world in a one-way flow of information. In this modelonly the opinion of book critics mattered, however this has alsochanged dramatically.


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Fig. 3 The flow of knowledge is shifting from trickle

down in bottom-up and collaboratively-horizontal

9.1.1Knowledge is now a globally collaborative event

Every library with people on a PC is not necessarily in researchmode, but possibly in a publishing mode with ideas and

reactions to information. Emails, YouTube, Blogs, Wikis,Slideshare, Voicethreads and thousands of Web 2.0 applicationsare all collaborative printing machines. In the blink of an eye,libraries have become publishing houses.

10 CanYouHelp Me?Has now evolved into:Can you locate the global community I belong in?

People no longer come to libraries to be silent and fed. They are

coming to speak out and be part of something. This is thegreatest opportunity the librarian can grasp.

Vibrant libraries seem to be vibrant communities filled withsmall groups and events with learning as a common interest. The

opportunity is here for libraries to fully embrace adult learning

and child development programs.

10.1.1The new library customer

I want to find people like me

I want to find people who have solved my problem

I want to be heard about what I have to say

I have something to offer

I want to help other people

I do not want be alone anymore, I want to work with other

people

I have something unique to contribute

I am a significant part of this world

10.1.2 The library as communities of knowledge

Localized collaborative cultures

Center for civic organizations and adult learning

Encourage small groups to work together on a PC

Allow conversations and small work rooms

Publish learning events in the local town

Publish town projects globally

Bring businesses, schools and communities together

Become a free community college for small rural settings Teach the town how to search, explore, heal and grow with

windmills, wells and farming

Teach the town how to publish

Encourage corporations to look at libraries as marketing and

educational channels

Teach the town how to connect with the world


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11 Conclusion:I know a faith-based organization that has over 1,100 smallgroups. They ask the new members what their strengths andweaknesses are. Then they start them in a group where their

strengths will help the group and another where the groupsstrengths will help the individual. Perhaps the new libraries ofthe future will blend the strengths and weaknesses of their localcommunities into new social learning portals all collaboratively

connected around the world. A breath-taking mission.

The success of the library will soon be collections of the

people who access the information there and not stacks of

paper tuning into dust on the shelves.

11.1.1 REFERENCES:

[1] Close, Richard C., Web 2.0 and the Global LearningFramework Distance Learning Association Conference atPenn State University., Webinar and White paper (Oct.

2009) http://tiny.cc/syYEB

[2] Close, Richard C., Industry Training vs Web EducationGlobal Learning Framework White Paper, GlobalLearning Framework Ning (Nov. 2009)

[3] Close, Richard C., Hoarding Knowledge White Paper,Global Learning Framework Ning (Now. 2009)http://tiny.cc/aPyTv

[4] Close, Richard C., Hording Knowledge White Paper,Global Learning Framework Ning (Nov. 2009)http://tiny.cc/aPyTv

[5] Close, Richard C., The Global Learning Framework

Initiatives White Paper, Global Learning FrameworkNing (Oct. 2009) http://tiny.cc/eecmn

[6] Close, Richard C., Internet Filtering and Web 2.0. WhyCant They Get Along? BASCOM ,Webinarhttp://tiny.cc/YyQox(Nov. 2007)

[7] Diane Kramer, Ph. D. and Richard C. Close, TheRevolution in eLearning White Paper Peakskills LearningSystems (Feb. 2005)

[8] Close, Richard C., Best Practices for Nurse EducatorsDecision Critical, Inc.,Webinarhttp://tiny.cc/JRO7(Nov. 2007)

[9] Close, Richard C., Best Practices for HealthcareProfessional Healthcare Compliance Strategies, Inc.,Webinar and White paperwww.hccs.com(Mar. 2006)

[10]Close, Richard C., and Ellen Julian. 2000. The Ever-Changing e-Learning Elevator, eLearning 2000 Conference

12 Richard C. Close Bio

Richard Close, CEO, The Chrysalis Campaign. Mr. Close

has provided over two decades of strategic, marketing,

content development and business development in the

corporate training, eLearning and education industries.

As a senior consultant he has developed programs forcompanies such as: Microsoft, IBM, Sun Microsystems,

American Management Association, Graduate School

USDA, Michigan Virtual University, International Data

Corporation, Oracle, Powersoft/Sybase and Global

Knowledge, HCCS, BASCOM.com and various

eLearning Companies.

Richard has been a key player in the launching of several

eLearning companies and Technology Centers in New

York. He is a webinar speaker, published learning white

papers and learning strategies, in the field of Knowledge

Management, Virtual Change Programs, Transformational

Learning-NLP, Healthcare Learning Best Practices andWeb Education System strategies. Soon to be publishedThe Global Learning Framework

eMail:[email protected]

Web Site:Please join us at:

http://globallearningframework.ning.com

The Chrysalis Campaign: The Chrysalis Campaign is a

for profit organization that donates 1/3 of all profits to

poverty in US and African programs.

Chrysalis Campaign

13 Geiger Rd.

New Milford, Ct 06776
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