THE FUTURE OF WORK: ASIA PACIFIC DECEMBER 2017adobethinktank.com/Future-of-Work-APAC-2017.pdf ·...

THE FUTURE OF WORK: ASIA PACIFIC

THE FUTURE OF WORK:ASIA PACIFICDECEMBER 2017


CHINAKOREAHONG KONG

AUSTRALIA AND NEW ZEALAND INDIA

SOUTHEASTASIA TAIWAN

27%12%

11%

521 558 1261 761 678 346 577

12%16% 14%

7%

METHODOLOGY

OFFICE PROFESSIONALS18+, Employed across various sectors, work with a computer daily

WHEN Oct 17, 2017 - Nov 13, 2017

HOW15-Minute online survey

Total Respondents - 4702

APAC Margin of error (+- 2%)


KEY FINDINGS

PeopleAPAC office workers are most motivated to work to support their lifestyle and families.

More than 60 percent of APAC office workers live in major metropolitan cities.

With commute time topping the list of challenges of working in a major city, APAC office workers are most likely to leverage technology to work across their devices and be available 24x7.

MachinesTechnology enables workers to deliver efficiencies and improve productivity.

Office workers who rate their company as above-average business performers are more likely to say their organization is “extremely focused” on leveraging workplace technology compared to those who rate their company as below-average performers.

Despite overall concerns, APAC workers are willing to try cutting edge technologies like artificial intelligence and machine learning to help with work-related mundane tasks.

ExperiencesAPAC office workers rate cutting-edge technology over all other workplace amenities like food and office design.

Collaborative technologies enable office workers be more innovative.

Apart from driving use of technology, young workers help increase focus on creative thinking and innovation, and drive open-minded and diverse work environments.


PEOPLE


LIFESTYLE AND SUPPORTING FAMILY ARE MOTIVATORS TO WORK

Q. How much do the following motivate you to work?

Earn money to pursue my passions / hobbies outside work

Earn money to support myself and / or my family*

Be able to afford the lifestyle I desire

Recognized as successful

Make an impact on society or my community

45

23

1

* Respondents across India, Australia & New Zealand, and Korea voted financial support to family as primary motivation to work. Office workers in China rated this parameter as their least motivating factor.

(Ranking calculated basis weighted average of responses “Not at all motivating”, “Somewhat Motivating” and “Extremely Motivating”.)


A VAST MAJORITY OF RESPONDENTS WOULD WORK EVEN IF THEY WON A LOTTERY

Continue doing the job in the same capacity

Pursue dream career

Continue doing the job but work fewer hours

95%Would still work*

55%Would be in the same job

Stop working entirely

28%

40%

27%

5%

.................................

.................................

Q. If you were to win the lottery and draw a big sum of prize money, would you…* 39% office workers in China would continue their current jobs even if they won a lottery. Nearly 56% respondents in China would use the lottery money to pursue their dream careers.


MOST RESPONDENTS WORK IN A MAJOR CITY

21%Medium city– 2M – 5M population

62% Major metropolitancity – 5M+population

14% Small city under 2M population

Most respondents work in a major city

2% Other

......................................

Q. In your current job, is your workplace based out of…

62%


MAJOR CITIES DRAW WORKERS WITH JOB OPPORTUNITIES AND INFRASTRUCTURE

Availability of robust infrastructure and facilities

Availability of job opportunities

Standard of lifestyle

Affordable cost of living

65% 64% 48% 20%Presence of friends and family

66%

Q. What are the most important factors behind your decision to work in a major city? Please select up to three.


TRAVEL TOPS CHALLENGES OF WORKING IN A MAJOR CITY

...............................

...............................

...............................

Crowded public transport

1Long travel time for short distances

2Juggling the demands of a fast-paced environment

3Uneven mobile / wirelesstechnology experience while working outside the office

4

Q. How challenging do you find the following aspects related to working in a major city? (Ranking calculated basis weighted average of multiple parameters rated across “Not at all challenging”, “Somewhat challenging”, and “Extremely Challenging”.)


TECHNOLOGY HELPS OFFICE WORKERS OVERCOME CHALLENGES OF LIVING IN MAJOR CITIES

24X7 availability

Able to work across all my devices

Collaborate with my team

Automate menial tasks to save time

60%

68%

48%

24%

Q. How does technology enable you to overcome the challenges involved in working in a major city? Please select top two.


EXPERIENCES


PAY, BENEFITS AND OPPORTUNITY KEEP OFFICE WORKERS IN THEIR JOBS

Good benefits

38%Good pay

41%

Ability to advance*

37%

High-quality workspace

32%

Investment in sense of fun

28%

Access to education / training

25%

Ability to volunteer / contribute to causes

23%

Focus on innovation and blue-sky projects

19%

Regular Communication from senior leaders

18%

Investment in the latest technology for my work-space

18%

Q. Among the following, which are the strongest motivations for you to stay at your current job? Please select up to three.* Over good pay and benefits, respondents in China rated their ability to advance (69%) and high quality workspaces (50%) as most motivating factors in their current jobs.

Office workers in Korea are strongly motivated by their organizations offering them the ability to support social causes (40%)Respondents in Australia & New Zealand are strongly motivated by focus on innovation and blue-sky projects.Respondents in Hong Kong are most motivated by their companies’ investments in community and fun activities.


TECHNOLOGY WINS OVER ALL OTHER WORKPLACE AMENITIES

State of the art technology for my work station

51%Lounge and relaxationareas

35%

Beautiful office design

33%

Access to on-site amenities

19%

Personalized work stations

26%

Access to food and beverages

27%

Technology to help connect me to colleagues

45%

Q. Of the following factors, which are the most important in creating your ideal physical space at work? Please select up to three.

.........................................


MOST COMPANIES FOCUSED ON FOSTERING NEW IDEAS AND INNOVATION

Somewhat focused

Companies are focused on innovation*

Not at all focused

Extremely focused

15%55%85%

30%

......................................

Q. How focused is your organization on fostering new ideas and innovative projects?* Respondents in India (91%) felt most confident about their organizations’ focus on fostering innovation, #while office goers in Hong Kong (75%)t were most skeptical.


COLLABORATIVE TECHNOLOGY HELPS OFFICE WORKERS BE MOST INNOVATIVE

Offering tools like tele, audio, web and video conferencing to collaborate remotely

Providingtechnology infrastructure to build prototypes

Creatingplatforms to crowdsource ideas

Using emerging technologies like AI and machine learning

Implementing state of the art technology and latest tools available in market*

Hosting virtual learning and trainingsessions

Providing multiple collaboration platforms to foster creative ideas

12 34 56 7

Q. Please rank these in terms of how valuable they are in making you more innovative in your job? (Ranking calculated basis weighted average of multiple parameters ranked in order of importance, with 1being most important and 5 the least.)* Office workers in Australia and New Zealand ranked state-of-the-art technology as key to them innovate at work.


YOUNGER WORKERS DRIVE INCREASED FOCUS ON CREATIVE THINKING AND DIVERSITY AT THE OFFICE

Increased focus on creative thinking and innovative projects

1Open-minded and diverse workenvironment

2

Extensive use ofsocial media

3

Heavy focus on teamscollaborating online

4

Implementation of technology to break down legacy company processes for onboarding, communication, etc.

5

Disruption oftraditional organizationalstructures

6

Q. To what extent are the following changes being driven by the entry of younger workers in your organization? (Ranking calculated basis weighted average of multiple parameters rated across “Not atall”, “Somewhat”, and “To a large extent”.)


MACHINES


MOST ORGANIZATIONS LEVERAGE TECHNOLOGY TO ENABLE OFFICE WORKERS

Somewhat focused

Extremelyfocused

Not at all focused

59%

23%

18%

Q. Organizations today are bringing ‘experiences’ to the core of their businesses – and making investments to ensure their customer as well as employee experiences arecompelling. How focused is your organization in leveraging technology to enable your productivity and experience as an employee?


OUT-PERFORMING COMPANIES ARE MORE LIKELY TO BE FOCUSED ON WORKPLACE TECHNOLOGY

Q. How focused is your organization in leveraging technology to enable your productivity and experience as an employee?Q. In the last twelve months, would you categorize your company as delivering superior / average / below average business performance against key competitors?Data calculated by cross-tabulating responses for above questions.* 30% of APAC office workers believe their companies have above-average business performance compared to competitors versus 11% of workers who say their companies have recorded below-average performance. 89% of employees who rate their companies as above-average business performers also believe their companies are technology-focused (compared to 64 percent for those who say their company is a below-average performer.)

2.4 X Office workers who rate their company as above-average business performers* are more than twice as likely to say their organization is “extremely focused” on leveraging workplace technology than those who rate their company as below-average performers

Above-average performer

36%

Below-average performer

15%


RESPONDENTS RANK BETTER EFFICIENCY AND QUALITY OF WORK AS TOP ACTIVITIES ENABLES

Better efficiency

Working when on the move

Easier implementation of innovative / blue sky projects

Improved productivity

Better collaboration with others

Enhanced quality of work

1 2 3 4 5 6Q. What are the most important things that technology enables for you at the workplace? (Ranking calculated basis weighted average of multiple parameters rated across “Not at all important”, “Somewhat important” and“Extremely important”.)


OFFICE WORKERS ARE CONCERNED ABOUT THE IMPACT OF AI AND MACHINE LEARNING ON THEIR JOBS…

Somewhat concerned – yet to see an impact on the job

Not concerned – AI and ML will only stimulate productivity at work

Not sure

Extremely concerned – AI and ML will have a big impact on the job

27%

46%

21%

6%

Q. As Machine Learning (ML) and Artificial intelligence (AI) gain popularity, what is your position on the impact these technologies will have on your job?(As a reminder, artificial intelligence is the broader concept of machines being able to carry out tasks that would normally require human intelligence. Machine learning is a current application of AI which gives computers the ability to learn without being explicitly programmed.)

* 57% office workers in Australia and New Zealand are not at all concerned about the impact of technologies on their jobs.


...YET MOST OFFICE WORKERS ARE WILLING TO TRY USE AI FOR MUNDANE TASKS TODAY

People Somewhat /Very Interested

94%

Q. How interested would you be in using Artificial Intelligence technology to help perform mundane work-related tasks today?


REGIONAL DATA

THE FUTURE OF WORK - AUSTRALIA NEW ZEALAND

WHAT WOULD THE OFFICE WORKERS DO IF THEY WON A LOTTERY?

HOW DOES TECHNOLOGY SUPPORT OFFICE WORKERS BASED IN MAJOR CITIES?

MAIN FACTORS FOR CHOOSING TO LIVE IN A MAJOR CITY

Standard of lifestyle 24X7 availability

People continue doing the current job but work fewer hours

Community Collaborate with my team


...............................................................

...............................................................

AUSTRALIA AND NEW ZEALAND PEOPLE

APAC: 27%

APAC: 68%

APAC: 66%

APAC: 48%

APAC: 24%

APAC: 48%

APAC: 60%APAC: 64%

38%

64% 67%

44% 50%

16%

66%Availability of jobs Able to work across all

my devices

68%

Pursue my dream career


continue doing the current job but work fewer hours

Continue doing the job with same capacity

APAC: 5%

APAC: 27%

APAC: 28% APAC: 40%

38%

25%22%

14%


TOP FACTORS CREATING IDEAL PHYSICAL SPACE AT WORK



Beautiful officedesign

.......................................................

AUSTRALIA AND NEW ZEALAND EXPERIENCES

APAC: 51%

APAC: 45%

APAC: 33%

IMPACT OF YOUNGER PEOPLE IN THE WORKPLACE


Open-minded and diverse work environment

Extensive use of social media

APAC Rank : 2

APAC Rank : 3

APAC Rank: 1

56% 50%

23

1

26%


MOST IMPORTANT THINGS TECHNOLOGY ENABLES FOR THE OFFICE WORKERS

Better efficiency



.......................................................

AUSTRALIA AND NEW ZEALAND MACHINES

APAC Rank: 1

APAC Rank: 3

APAC Rank: 2

IMPACT OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING ON OFFICE WORKERS

Somewhatconcerned Very interested

Somewhat interested

Extremely concerned

Notconcerned

Not sure Not at all interested

Very / somewhat interestedAPAC: 21% APAC: 93%

APAC: 6% APAC: 6%

APAC: 46% APAC: 44%

APAC: 44%

APAC: 27%

APAC: 21%

26%45%

42%

8%

57%

9% 13%

INTEREST IN USING ARTIFICIAL INTELLIGENCE TO PERFORM MUNDANE TASKS

.......................................................

123

People not concerned 57% 87%

THE FUTURE OF WORK - INDIA

INDIA PEOPLE




Infrastructure Able to work across all my devices


Standard of lifestyle Collaborate with my team


...............................................................

...............................................................

APAC: 28%

APAC: 60%APAC: 66%

APAC: 48%

APAC: 24%

APAC: 64%

APAC: 68%APAC: 65%

48%

48% 62%

44% 45%

19%

60%Availability of jobs 24X7 availability

75%



APAC: 28%

APAC: 27%APAC: 5%

Continue doing the job with same capacity

48%

Pursue dream careerAPAC: 40%

37%

14%1%


TOP FACTORS CREATING IDEAL PHYSICAL SPACE AT WORK.



.......................................................

INDIA EXPERIENCES

APAC: 51%

APAC: 45%

Access to food and beveragesAPAC: 27%





APAC Rank : 1

APAC Rank : 2

APAC Rank: 3

50% 43%

23

1

31%



Better efficiency



.......................................................

INDIA MACHINES

APAC Rank: 1

APAC Rank: 3

APAC Rank: 2

122


APAC: 46%


.......................................................

Somewhat concerned Very / somewhat interested38% 95%

Not concerned Very interested

Somewhat interested

Not sure Extremely concerned

Not at all interested

APAC: 27%APAC: 6%

APAC: 21% APAC: 44%

APAC: 44%

APAC:6%

33%58%

37%

11% 18% 5%

APAC: 93%

Somewhatconcerned APAC: 46%

38%

THE FUTURE OF WORK - SOUTHEAST ASIA





............................................................

...............................................................

SOUTHEAST ASIAPEOPLE

APAC: 65%

36% 62%Infrastructure Able to work across all

my devices

70%APAC: 28% APAC: 68%

Standard of lifestyle 24X7 availability

Availability of jobs Collaborate with my team


APAC: 48%

APAC: 24%

APAC: 66%

APAC: 60%APAC: 64%

57% 59%

55% 49%

22%


Pursue dream career


APAC: 40%

APAC: 27%

APAC: 5%

APAC:28%

36%

23%

6%

35%Continue doing the job with same capacity





Access to food and beverages

.......................................................

SOUTHEAST ASIAEXPERIENCES

APAC: 45% APAC: 51%

APAC: 27%





APAC Rank : 3

APAC Rank : 1

APAC Rank: 2

49% 46%

23

1

34%



Better efficiency



.......................................................

SOUTHEAST ASIAMACHINES

APAC Rank: 1

APAC Rank: 3

APAC Rank: 2



.......................................................

123

APAC: 46%


Not concerned

Somewhat concerned Very interested

Somewhat interested



APAC: 27%APAC: 6%

APAC: 21%APAC: 46% APAC: 44%

APAC: 49%

APAC:6%

36%40%50%

47%

6% 18% 3%

APAC: 93%

THE FUTURE OF WORK - CHINA




Pursue dream career

..............................................................

..............................................................

CHINA PEOPLE

APAC: 40%

APAC: 68%

APAC: 64%

56% 86%Standard of lifestyle Able to work across all my

devices

66%Pursue dream careerAPAC: 40% Availability of jobs Collaborate with my team

Infrastructure 24X7 availability


APAC: 60%

APAC: 24%

APAC: 65%

APAC: 48%APAC: 66%

85% 56%

83% 55%

22%




APAC: 27%

APAC: 28%APAC: 5%

56%

19%4%

21%



.......................................................

CHINA EXPERIENCES

APAC: 51%

APAC: 33% APAC:35%


Heavy focus on teams collaborating online



APAC Rank : 1

APAC Rank : 2

APAC Rank: 4

23

1


Beautiful office design

Lounge and relaxation areas

61% 59% 55%



Better efficiency



.......................................................

CHINA MACHINES

APAC Rank: 1

APAC Rank: 2

APAC Rank: 3



.......................................................

123

APAC: 46%


APAC: 93%

Not concernedSomewhat

concerned Very interested

Somewhat interested



APAC: 27%APAC: 6%

APAC: 21%APAC: 46%

APAC: 44%

APAC: 49%

APAC:6%

5%49% 49%

49%

5% 41% 2%

THE FUTURE OF WORK - HONG KONG




Pursue dream career

.......................................................

.......................................................

HONG KONG PEOPLE

APAC: 40%

APAC: 68%

APAC: 48%

40% 60%Community Able to work across all

my devices

66%Infrastructure 24X7 availability



APAC: 48%APAC: 66%

APAC: 60%APAC: 65%

58% 61%

52% 47%

26%




APAC: 27%

APAC: 5%

20%5%

35%

APAC: 24%APAC: 28%

40%Pursue dream career



.......................................................

HONG KONG EXPERIENCES

APAC: 51%APAC: 45%

APAC: 35%





APAC Rank : 3

APAC Rank : 1

APAC Rank: 5

23

1




44% 32%43%



Better efficiency


.......................................................


HONG KONG MACHINES

APAC Rank: 1

APAC Rank: 2

APAC Rank: 3



.......................................................

123

APAC: 46%

Somewhat concerned Very / somewhat interested56% 86%Somewhat concerned


Somewhat interested



APAC: 27%APAC: 6%

APAC: 46%APAC: 21% APAC: 44%

APAC: 49%

APAC:6%

56%8%

16%

70%

7% 29% 14%

APAC: 93%

THE FUTURE OF WORK - TAIWAN




Pursue dream career

.......................................................

.......................................................

TAIWANPEOPLE

APAC: 40%

APAC: 68%

APAC: 65%


my devices

76%Availability of jobs 24X7 availability

Standard of lifestyle Collaborate with my team


APAC: 48%APAC: 64%

APAC: 60%APAC: 66%

67% 57%

65% 42%

25%





APAC: 27%

APAC: 40%

APAC: 5%

41%

25%1%

33%

APAC: 24%APAC: 28%






............................................................

TAIWAN EXPERIENCES

APAC: 51%APAC: 45%

APAC: 45%





APAC Rank : 5

APAC Rank : 3

APAC Rank: 1

42%42%

23

1

48%



Better efficiency



.......................................................

TAIWAN MACHINES

APAC Rank: 1

APAC Rank: 3

APAC Rank: 2

IMPACT OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING ON OFFICE WORKERST


.......................................................

123

APAC: 46%



Somewhat interested

Not sureExtremely concerned


APAC: 27%

APAC: 6%

APAC: 46%

APAC: 21%APAC: 44%

APAC: 44%

APAC:6%

59%4%

44%

52%

2%35%

5%

APAC: 93%

THE FUTURE OF WORK - KOREA





..............................................................

..............................................................

KOREA PEOPLE

APAC: 28% APAC: 68%

APAC: 65%


my devices

78%Standard of lifestyle 24X7 availability



APAC: 48%APAC: 66%

APAC: 60%APAC: 64%

58% 49%

52% 40%

33%




Pursue dream career

APAC: 27%

APAC: 28%

APAC: 5%

37%

27%3%

33%

APAC: 24%APAC: 40%






.......................................................

KOREA EXPERIENCES

APAC: 51%APAC: 45%

APAC: 35%





APAC Rank : 2

APAC Rank : 3

APAC Rank: 1

55% 36%

23

1

37%



Better efficiency



.......................................................

KOREA MACHINES

APAC Rank: 1

APAC Rank: 3

APAC Rank: 2

IMPACT OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING ON OFFICE WORKERST


.......................................................

123

APAC: 46%


Not concerned

Very interested

Somewhat interested

Not sure Extremely concerned Not at all interestedAPAC: 27% APAC: 6%

APAC: 46% APAC: 21%APAC: 44%

APAC: 49%

APAC:6%

53% 18% 38%

57%

4% 25% 5%

APAC: 93%


APPENDIX


DEMOGRAPHICS

Male

60%

Female

40%

18 to 24 25 to 34

35 to 54 55 or above

16% 36%

37% 11%

AGE GROUP

............................................................ MALE:FEMALE RATIO


Healthcare

Manufacturing

Education

Banking / Finance / Insurance

Technology / Telecom

Media & Entertainment

Government

Retail / eCommerce

Travel & Hospitality

Other

Superior business performance

Average business performance

Below average business performance

School

Graduated college

Post-graduate degree

Prefer not to answer

Under $10,000

Don’t Know

Prefer not to disclose

59%

12%

31%

5%

21%

15%

15%

INDUSTRY COMPANYPERFORMANCE

HIGHEST LEVEL EDUCATION

HOUSEHOLD INCOME 4%

9%

7%

6%

22%

15%

4%

10%

2%

20%

.........................................................

.........................................................14%

53%

29%

5%

$$$$$$

$$$$$$

$$$$$$$

$10,000 - $49,999

$100,000 or more

$50,000 - $99,999

30%

11%

DEMOGRAPHICS

THE FUTURE OF WORK: ASIA PACIFIC DECEMBER 2017adobethinktank.com/Future-of-Work-APAC-2017.pdf ·...

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