The Future of the Wireless City
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Transcript of The Future of the Wireless City
The Future of the Wireless City and Sustainable Business Models
Bo Nilsson, MD - EMEA, Tropos
Networks
The Future of the Wireless City and Sustainable Business Models
Bo Nilsson, MD - EMEA, Tropos
Networks
© 2005 Tropos Networks, Inc.Page 2
Tropos Networks - Company BackgroundTropos Networks - Company Background• Six years old… shipping products for four
years• Venture Funded…. Intel, Benchmark• 150+ Employees…. HQ in Sunnyvale, CA• European presence since 2004• Recognized Market Leader in Metro-Scale
WiFi Mesh Networking with more than 600+ customers world wide.
• More than 50+ WiFi Mesh customers in EMEA
© 2005 Tropos Networks, Inc.Page 3
The Wireless LandscapeThe Wireless Landscape• Wi-Fi originally
designed as a wireless extension for indoor LANs
• WiFi Mesh makes Wi-Fi effective outdoors over large areas
• WiMAX will Complement WiFi Mesh
- High Speed Backhaul - Future Client Access• 3G / HSDPA will
Complement WiFi Mesh
Sp
eed
UWB
WiMAX
Wi-Fi
2G
3G/UMTS
PAN LAN MAN WAN
Wi-Fi
Open Standard Progression
Open-standards moving into wireless MAN + WAN
© 2005 Tropos Networks, Inc.Page 4
WiFi Mesh Delivers Throughput and Mobility WiFi Mesh Delivers Throughput and Mobility
9.2kps/9.2kps
Mob
ilit
y
BandwidthUpstream/downstream
5Mbps/5Mbps
Mobile
Fixed
3G Cellular(EV-DO, UMTS)
Private
Data Radio
CableDSL
© 2005 Tropos Networks, Inc.Page 5
Market Opportunity - WiFi Device ExplosionMarket Opportunity - WiFi Device Explosion
020,00040,00060,00080,000
100,000120,000140,000160,000180,000200,000
2001 2003 2005(E) 2007(E)
2004 2005 2006 2007 2008-
20
40
60
80
100
120
140
160
180
Millions
Dual mode phones
Cordless phones
Wi-Fi Hot Spots Booming
Plus 160M+ Cellular Phones with Wi-Fi
Source: IDC
Source: Instat
250M+ Wi-Fi Client Devices by 2008
0
50
100
150
200
250
300
2002 2003 2004 2005 2006 2007 2008Source: IDC
© 2005 Tropos Networks, Inc.Page 6
Market Opportunity - Metro-Scale WiFI MeshMarket Opportunity - Metro-Scale WiFI Mesh
• Internet Access: Desktops, Laptops, PDAs, Phones, Music and Gaming
• Public Safety: Mobile Communications, Emergency Response, Surveillance Cameras
• Municipal Automation: Traffic Controllers & Cameras, Parking Meters, AMR
• Voice over Wi-Fi: Cellular Compliment or Replacement
• Location Services: Localized Web Information & Advertising
© 2005 Tropos Networks, Inc.Page 7
The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi Mesh
• “Municipal WiFi Networks in Europe”
• – a masters’ thesis/survey by Gregor Heilmann(Newcastle University, September 2007)
• 50 projects in 17 countries are classed according to who owns the network
• network: the community model, the public authority model, the private model and public-private partnerships (PPP).
© 2005 Tropos Networks, Inc.Page 8
The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi Mesh“Municipalities are playing many different roles in WiFiinitiatives, showing that there is no generally acceptedorganization model and many projects are more of anexperimental kind...“...community networks are bottom-up projects and arefacing technological and organizational problems whenthey are extended over a city area. Networks solelyowned by public authorities are confronted by legalenquiries, and municipal WiFi networks operated andowned by private companies have so far not shown thatthey can realise a return on investment. The projects inthe PPP category seem to offer better perspectives...”
© 2005 Tropos Networks, Inc.Page 9
The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi MeshSome Important Guide Lines for Business
Models
• PPP – Public Private Partnership Model • Identify Potential Anchor Tenancy• Distinction between rural & urban is not• – Suburbs, peripheral commerce zones• – Development along roads• – Clustering of rural homes villages• – Distance to nearest big city influences cost
of rural access
© 2005 Tropos Networks, Inc.Page 10
The Business Model - Metro-Scale WiFi MeshThe Business Model - Metro-Scale WiFi Mesh• PPP – Public Private Partnership Model the only way
forward ?• Develop Business Models for each applications,
current and planned• Rome Wasn’t Built in a Day
– Some try to do it all, all at once• Think Big, Act Small
– One application can justify city participation and investments
• Balancing the Dream & the Hype Machine– Under promise & over deliver– Be honest about limitations
© 2005 Tropos Networks, Inc.Page 11
Future Directions - Metro-Scale WiFI MeshFuture Directions - Metro-Scale WiFI Mesh• The PPP Model will drive the development for
business modeling• Demand for Workforce Mobility will increase• Always Best Connected !
– Urban vs. Rural– WiFi Mesh / Mobile WiMAX / HSDPA (G3)– Macro / Pico / Femto Cell Architecture ?
• Demand for CPE that support more than one radio technology will increase.
• Single Application ----> Multi-Service Networks
© 2005 Tropos Networks, Inc.Page 12
Future Directions - Metro-Scale WiFI MeshFuture Directions - Metro-Scale WiFI Mesh• “In a new report, Municipal Broadband
Strategy: Beyond Wireless, [Diamond Management & Technology Consultants Inc.] projects that within the next 5 years, capacity requirements will rise from their current level of 1 to 5 Mbps to more than 100 Mbps... Cities that are crafting their broadband strategies completely or largely around WiFi or WiMAX networks will not be able to contend with the exploding bandwidth requirements...”
• ---Robert Hoskins, Broadband Wireless Exchange Magazine,5 September 2007
© 2005 Tropos Networks, Inc.Page 13
Tropos Networks Metro-Scale WiFi MeshTropos Networks Metro-Scale WiFi Mesh
However we can't live with out Work Force Mobility Anytime, Anywhere Broadband Access.
Tropos Control Management Tool
Tropos MetroMesh Routers0 1 2
Miles1
WiMAX
Internet
Self-healing Wi-Fi Self-healing Wi-Fi MeshMesh
Congratulations ! Derry City Council
Congratulations ! Derry City Council
Bo NilssonManaging Director - EMEA
Tropos Networks
http://www.tropos.com