Future of Wireless business applications
Transcript of Future of Wireless business applications
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Copyright 2008. Yankee Group Research, Inc. All rights reserved.
Eugene Signorini
Vice President, Research
Mobility Applications and Infrastructure
The Future of Wireless Business
Applications
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 2September 25, 2008
What Do We Mean by Wireless Business Applications?
For the purposes of this discussion: The delivery of business information and applications over wireless connectivity to
handheld devices, such as feature phones and smart phones
Where wireless is seen as the principal delivery mechanism for the exchange ofbusiness information
Wide-area wireless connectivity (i.e., cellular data) as the principal wireless network forconnectivity
Wireless business-to-employee (B2E) applications, meaning applications to supportmobile workers with information access
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 3September 25, 2008
Wireless Applications Are Being Influenced byNumerous Forces
WirelessBusiness
Applications
Supply-Side Factors
Wireless network evolution
Device form factors andplatform evolution
Application service
delivery and Web 2.0
Open vs. end-to-end
Demand-Side Factors
Consumerization of theenterprise
The prosumer majority
End-user application
discovery
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 4September 25, 2008
What Do Wireless Apps Look Like Today?
E-mail and PIM remain thekey driving wirelessapplications today.
Most enterprises have
deployed mobileapplications in silos.
Currently, less than 20% ofthe 50 million mobile
workers in the United Stateshave wireless wide-area dataaccess to businessapplications andinformation.
But mobility is becomingmore strategicfinally.
33%
41%
45%
55%
35%
33%
0% 10% 20% 30% 40% 50% 60%
Providing more in-context info within
current and future business apps
Bringing elements of the consumer web
to our IT strategies and business apps
Implementing collaboration
technologies to improve productivity
Reducing app silos to become process-
centric
Enabling mobile access to corporate
apps through wireless technology
Replacing legacy apps with service-
oriented apps to provide IT agility and
empower line of business
Which of the following IT strategies are most importantin your opinion and will impact your strategic businessapplication decisions for the future?
Source: Yankee Group Anywhere EnterpriseLarge: 2007 US Mobility and Business Applications Survey
Percent of Respondents
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 5September 25, 2008
There Will Be No Killer Device in the Enterprise
Conventional cellularphones will remain the mostcommonly used mobiledevice through 2010.
Notebook PCs will not bereplaced by mobilehandheld devices.
IT decision-makers will
warm to adopting integratedWi-Fi and cellular dual-mode devices.
Although wireless
connectivity is a criticalcomponent for mobiledevices, notebooks andPDAs without it wontdisappear overnight.
What percentage of your mobile workforcecurrently uses the following devices? Which will
they be using in 3 years?
Source: Yankee Group Anywhere EnterpriseLarge: 2007 US Mobility and Business Applications Survey
14%
22%
15%
20%
23%
22%
30%
33%
37%
10%
13%
14%
14%
15%
18%
23%
25%
38%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Ruggedized notebooks orhandhelds
Dual-mode Wi-Fi/cellular phones
PDAs without wireless connectivity
PDAs with short-range Wi-Fi
connectivity
Notebooks with wireless wide-area
connectivity
Notebook computers without
wireless connectivity
Notebook computers with short-
range Wi-Fi connectivity
Smart phones
Conventional cellular phones
Will use in 3 years Currently usen = 302
Percent of Respondents
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 6September 25, 2008
What Does Open Access Mean for Apps?A Historical Analogy
Infrastructure
Original Killer App Real Killer App
Devices: Appliances, consumer
electronics, heating/cooling,transportation
Standards:
Device Ratings:
Based on electricityconsumption
Volts/amps/watts
Source: Yankee Group, 2008
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 8September 25, 2008
Consumerization Will Drive Technology in the Enterprise
Workers by and large feelmore productive today thanthey were 2 years ago.
Mobile professionals feel
their personal technology ismore advanced than theirworkplace technology.
How strongly do you agree or disagree withthe following statements?
Source: Yankee Group Anywhere EnterpriseLarge: 2007 US Mobility and Business Applications Survey
n = 302
Percent of Respondents
54%
49%
19%
26%
0% 10% 20% 30% 40% 50% 60% 70% 80%
I would be more productive in
my business activities if I had
access to many of the
applications and technologies I
use in my personal life
My personal technology is moreadvanced than my workplace
technology
Strongly Agree/Somewhat Agree
Somewhat Disagree/Strongly Disagree
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 9September 25, 2008
The Prosumer Majority Will Influence Decision-Making
The EnterpriseProsumer
IT/LoBManager
Prosumers obtain mobile servicethemselves.
This category includes corporate-sponsored users and workers whoexpense bills back to company.
34 million US subscribers in 2007
The company is liable for the bill.
IT or line-of-business managercontrols the decision-making process.
33 million US subscribers in 2007
Mobile
ope
rato
rMobile Solution
ITchannel
Buys through consumerretail channels
Buys through IT channels(i.e., operator direct sales,
systems integrators)
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 10September 25, 2008
Wireless Applications Are Not Just About Software
Multi-network
Roaming
Security
Latency Bandwidth
Back-end applications Middleware
Developerenvironments
Security
Software
Mobile Devices Networks
Successful wireless applications find the sweet spot.
Form factor
Operatingsystem
User interface
Power
consumption Security andmanagement
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 11September 25, 2008
Wireless Application Architecture: No Universal Approach
Custom
-Built
Packa
ged
Homegrown
Off-the-Shelf
In-House Development(e.g., using mobile database or
development environments, or web-
development tools)
Third-Party Developer(e.g., SI, VAR, contractor)
Packaged + Customization(e.g., mobile platform, mobile database
with custom-built apps and workflows,
typically systems integrator)
Mobile Middleware/Gatewaywith Front-End Application
(e.g., mobile software provider with pre-
built components or workflows)
Mobile Extensions(e.g., ISVs providing extensions of
existing back-end applications)
End-to-End MobileApplications
(e.g., mobile-specific ISV application
providing off-the-shelf functionality)
Application Componentsand Approaches
Secure Browser
Forms-Based
Messaging/Query
SOA/CompositeApplications
DatabaseSynchronization
Thin Client
Thick Client
Fully Connected
Disconnected
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 12September 25, 2008
What Does the Future Hold for Mobile Apps?
Wireless applications will: Begin to incorporate
mobile-specific capabilities
Transform from mobileextensions to true mobileapplications
Become increasinglycomponentized
Mean extending enterprisecontent instead of back-endsystem replication
Focus on collaboration andinteraction rather than access
Source: Yankee Group Anywhere EnterpriseLarge: 2007 US Mobility and Business Applications Survey
Percent of Respondents Answering Very Interested
How interested would you be in incorporating thefollowing functionality in your mobile applications?
22%
23%
28%
29%
31%
32%
35%
36%
39%
39%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Video recording
Imaging/digital photos
RFID asset tracking
Dispatch/paging
Instant messaging
Push-to-talk services
Location capabilities
Remote device management
Web browsing for services or
applications
Presence
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 13September 25, 2008
Three Phases of Wireless Application Evolution
Time
Optimized PointSolutions
Collaborative andMashups
Dynamic Mobile Apps
Today 2 to 4 Years 5+ Years
ApplicationMaturity
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 14September 25, 2008
Q&A
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 15September 25, 2008
Upcoming events
Live Webinar: Anywhere Consumer Segmentation Presented by Joshua Martin
October 30, 2008
10:00 am-11:00 am EDT (14:00 GMT)
Mobile Internet World
Boston, MA, USA
October 21-23, 2008
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The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 16September 25, 2008
Thank You
Eugene SignoriniVice President
Research Mobility Applications andInfrastructure
For schedules, pleasevisit our web site:
www.yankeegroup.com
Come and visit us at one of our upcoming eventsor tune in to one of our free webinars.