The Future of Search By Tam Phan
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#SMX | #22A @tamphan The Future of Search Advanced Google App Deep Linking
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Transcript of The Future of Search By Tam Phan
#SMX | #22A @tamphan
The Future of Search
Advanced Google App Deep Linking
#SMX | #22A @tamphan
Tam Phan Organic Growth, App Store Analytics TUNE
#SMX | #22A @tamphan
Use Impact Visuals Above, Move Presentation Title As Needed
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED) Search
App
App
App
App
Content
Content
Content
Content
Content
Content
Old App Discovery Model
#SMX | #22A @tamphan
Use Impact Visuals Above, Move Presentation Title As Needed
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED) Search
App
App
App
App
Content
Content
Content
Content
Content
Content
Current App Discovery Model
#SMX | #22A @tamphan
Use Impact Visuals Above, Move Presentation Title As Needed
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
#SMX | #22A @tamphan
Google App Indexing
#SMX | #22A @tamphan
Benefits
Re-engagement
#SMX | #22A @tamphan
Benefits
SearchResults
#SMX | #22A @tamphan
Benefits
UserAcquisition
#SMX | #22A @tamphan
Benefits
Auto-completion
#SMX | #22A @tamphan
Deep Linking
#SMX | #22A @tamphan
Benefits
• Re-engagement
• Getmorecontentfound
• Improveuserefficiency
• Betteruserexperience• Delivercontentorproductsdirectlytoconsumers
#SMX | #22A @tamphan
Source:SearchEngineLand
#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
Stillto0earlytoreallyseeanybenefits•Currentlyimplementing
•Haven’treallyseenanyincreasesintraffic
•Haven’tbeenabletogettherestoftheorganizationtobuyin
#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
HardtimeunderstandinghowUniversalLinksandGoogleAppIndexingworktogether
#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
IssueswithGoogleAppIndexingAPI•StartedseeingalotoferrorswhenAPIlaunched
#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
GoogleSearchConsoleisnotaccurate•Triedtoreplicaterankingsandsearches,buthadnoluck
#SMX | #22A @tamphan
Our Customer’s & App Indexing
NegativeFeedback:
Hardtointegrateanygood/meaningfulanalytics•Noinsightsafteruserssearches&clicksonadeeplinkandgetssenttospecificapppage.Losingalotofinsightandcan’tattributetoSEO/AppIndexing.
#SMX | #22A @tamphan
Our Customer’s & App Indexing
PositiveFeedback:
Seethevalueofdrivinguserstoapp
•Sawanincreaseindailyapptrafficby7.3%
#SMX | #22A @tamphan
Our Customer’s & App Indexing
PositiveFeedback:
Betterrankingswithsearch
#SMX | #22A @tamphan
Our Customer’s & App Indexing
PositiveFeedback:
Providesagreatuserexperience(universallink)
#SMX | #22A @tamphan
UNIVERSAL LINKS: the future of deep links
#SMX | #22A @tamphan
#SMX | #22A @tamphan
#SMX | #22A @tamphan
Universal Links by category
#SMX | #22A @tamphan
Universal Links – 27% in Top Charts
TopCharts
#SMX | #22A @tamphan
Universal Links – Engagement since launch
#SMX | #22A @tamphan
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
