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The Future of Retailing
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Transcript of The Future of Retailing
![Page 1: The Future of Retailing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55492684b4c9059f4c8baef7/html5/thumbnails/1.jpg)
The Future of Retail Post-Digital Approach To Shopper Marketing
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The time has come to re-imagine the future of shopping.
When the old ways begin to give way to something yet to be imagined, we have a choice. Live in the past or get down to the business of imaging the future.
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The entire world can be a retail experience
Anything. Anytime, anywhere!
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The Post-Digital decade has arrived.
We’ve moved far beyond “the medium is the message”; now, we need new messages. We need worthwhile tools. In a truly post-digital world, the only survivors are people, beauty, truth, and awareness.
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Best Buy Saw Growth In A Poor Economy
Source: joannapenabickley.net & Contagious Magazine
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The introduction of connected technologies into retail environments is changing the ways that stores are able to provide customer service.
Service Centered Tech
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Best Buy + Twitter invented a new customer service platform
Source: Twiiter.com
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Sephora on the go
Source: JoannaPenaBickley…net
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Physical stores still provide the best means to communicate with customers and offer a brand experience.
In-Store Tech
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Sephora in store experience
Source: JoannaPenaBickley…net
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Keds+Whitney@Bloomingdale’s
UNIQLO’s Pop Up
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Creating a flexible in-store environment through design, product offerings and promotions, ensures that each visit will feel like a brand new experience.
In-Store Service Centered Tech
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American Eagle Outfitters / 77kids
Source: Contagious Magazine
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Increased access to the mobile web is freeing the retail experience from the confines of the physical and traditional online environment, allowing shopping to take place virtually anywhere.
Location-Based Services
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A Burger Truck Wet’s The Public Appetite
Source: PSFK
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Leveraging collaborations based on aspects such as locale or cultural touchstones, maintains a brand’s relevancy in the eyes of the customer.
Democratic Consumerism
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Entire World As A Display
Source: PSFK
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Introducing like-minded products and services into standalone retail environments shows customers that a brand is confident in their core offering and looking to further enhance the in-store experience.
Whether physically or through connected technologies, shopping is still
best experienced socially.
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The Bike Shop Encourages A Community of Riders
Source: PSFK
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In Store Camera Meets Facebook Connect
Source: PSFK
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Empower customers by providing them with all of the tools needed to make an informed purchase decision.
Physical stores still provide the best means to communicate with customers and offer a brand experience.
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Mercedes dealers improve the experience with an iPad enabled app
Source: PSFK
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Take the store to the customer with mCommerce
In the new customer-centric approach to retail, stores need to continually find ways to lower barriers to purchase and be prepared to make a sale whenever and wherever a customer is ready.
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Immediate Research, Sampling & Buying
Source: PSFK
www.stripeylines.com
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GAP, GILT & Converse
Source: joannapneabickley.net
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Shopping 3.0 is about a truly empowered consumer.
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