The Future of Print by mark. quintos.. Traditional Print.
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The Future of Print by mark. quintos.
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Transcript of The Future of Print by mark. quintos.. Traditional Print.
The Future of Print
by mark. quintos.
Traditional Print
The Task
•Ann Moore (CEO of Time)wants to:“Put the digital genieback into the bottle.”
FIX IT!
Leading the Project
•Moore appointsJohn Squire (Senior VP)
LOLWHUT?!
The Problem
•Declining sales in the print industry
The Problem
•Internet
The solution•Time Inc. partnering with other large publishers
•Digital distribution
•Subscription-based service
The Pitch
• “Control a direct relationship with consumers while gaining leverage with heavyweights like Apple (AAPL) and Amazon (AMZN).”
The Reasoning
•Apple and music
The Reasoning (cont.)
•Amazon and e-books
Target Devices
•Computer
•E-book Readers
Mobile
•E-books in mobile market
Advertising
•Change advertising techniques
Challenges
•Joint venture = risky
Challenges (cont.)
•Yet another service
Challenges (Cont.)
•Convince device makers
Challenges (Cont.)
•Convince customers
The Outcome
•In negotiation
•Successful?
Thank you
•Article:http://mediamemo.allthingsd.com/20091002/publishers-like-time-inc-s-hulu-for-magazines-proposal-what-will-apple-and-amazon-say/
