The Future of Food Testing

Craig Rispin CSP

People

Business Technology

Life SciencesWork/Life Shift A

cceleration

Age Gap

Education Re-Engineering

Global Mobility

Free Agency

End ofRetirement

Emerging Models

OutrageousOutsourcing

MarketingMegatrend

InnovationImperative

Machine Learning

Cloud Computing

SecurityScare

Coworking &Collaboration

Massively Mobile

Internet ofThings

Big Data

keynote:/Users/crrispin/Documents/%20New%20Presentations/Know%20First%20Master%20%C6%92/Know%20First%20Master%20Final%20Interactive%2012%20copy%203~.key?id=BGSlide-78






















































































































“Craig we’ve seen more change in the last 3 years

than in the last 30.”

Technology Changes Exponentially

People Think Linearly

How Much Change Have You Seen In Your Industry

In The Last Few Years?

Strategy formulation what goes wrong?

Lack of understanding of future trends (88%)Little understanding of internal capabilities (87%)Too much top-down approach (84%)Not enough logical thinking (84%)* Findings in A.T. Kearney's 2014 Strategy Study

http://www.atkearney.com/strategy/futureproof-strategy/detail/-/asset_publisher/A6BMR7XFiteh/content/the-state-of-strategy-today-topic-overview/10192

http://www.atkearney.com/strategy/futureproof-strategy/detail/-/asset_publisher/A6BMR7XFiteh/content/the-state-of-strategy-today-topic-overview/10192

What was Sci-Fi Just a Few Years Ago...

Is Sci-Reality Today...

Has Another Sci-Fi Film Inspired the Next

Inventors?

Did You Know -Shift Happens?

Discuss with a Partner:

What Did You Find Most Interesting in the Video?

We Live in Times ofAccelerating Change

You Must Innovate to Survive and Thrive

“If change is happening on

the outside faster than on

the inside -the end is in

sight.”

-Jack Welch

As Some Opportunities Sunset...

U.S. Consumer Media Consumption Share

Other Opportunities Emerge...

Market Demand For Safe Food Will Be A Major Driver Of

Corporate Activity In The Near Future

27© The Economist Intelligence Unit Limited 2013

A healthy future for all? Improving food quality for Asia

Demand for safe and nutritious food will spike across Asia-Paci c in the next ve years as purchasing power rises, along with household spending on food. For the region as a whole, The Economist Intelligence Unit pro ects consumer spending on food, beverages and tobacco will rise from US 2.8trn in 2012 to US 3.7trn by 2016. As production and trade of food rises to meet this demand, improving food quality will be a pervasive challenge for producers and governments alike.

hat a o er e t o? One issue that will be dif cult to manage is the increasing complexity of the regional food supply chain, and the growing number of suppliers within

it. Not only is it a ma or cause of concern for food safety but it also limits the ability of governments to trace the source of crises when they occur.

A uni ed code of standards would seem to be one way to help alleviate problems, but this looks a long way off. At the moment there are differing standards of food safety across production, processing and preparation in nearly all countries, though Australia and New

ealand share a common code. The challenge is to maintain a workable balance of regional co-operation and national autonomy on an issue that is highly politicised for many countries.

There is bene t in having harmonisation. ut

The demand for better food quality is growing. Companies and governments have much work to do to deliver it.

Consumption expenditure in food and private consumption expenditure projected to rise, 2006-16

Source: The Economist Intelligence Unit.

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

20162015201420132012201120102009200820072006

(%)(US$) Nominal private consumption expenditure divided by population

Final consumption expenditure by households on foodstuffs, alcoholic and non-alcoholic drinks and tobacco

Figure 11

0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

utloo

Demand For Safe And Nutritious Food Will Rise Dramatically

Across Asia-Pacific In The Next Five Years



for food safety. In 2011, Taiwan was rocked by the discovery of a carcinogenic plasticiser in food additives that had been widely distributed to food manufacturers across the region. With relatively well-developed regulatory and monitoring systems in place, how can these incidents happen

One of the ma or factors at play is commoditisation within agricultural production and the patterns of global trade that now characterise the modern food industry.

etween 2003 and 2012, the value of exports from Australia to the rest of the world rose by a Compound Annual Growth Rate (CAGR) of 9 , reaching US 26bn in 2012 while the CAGR for global food and livestock exports to China grew by 19 , peaking at US 35.3bn in 2012, according to the United Nations Commodity Trade Statistics Database (UN Comtrade).

Currently, about 16 of the world’s calories cross international borders expect this number to increase as populations and incomes continue to grow in Asia, says Stan Ryan, corporate vice-president at Cargill Agricultural Supply Chain Worldwide. For countries dependent on imported supplies, this share can be a lifeline. China is emerging as a critical supplier of food to apan the value of exports rose from US 5.5bn in 2003 to US 10.8bn in 2012. In the same period, Australia and Vietnam became signi cant exporters to China, with the value of food and livestock trade rising exponentially in the past decade, despite a lull during the global

nancial crisis of 2008-09. The value of imports from Australia rose from US 0.3bn in 2003 to US 2.4bn in 2012. eanwhile, exports of food and livestock from Vietnam to China rose from US 0.1bn in 2003 to US 2bn in 2012.

Whereas community farmers previously took a role in testing produce their livelihoods were dependent on maintaining the trust of local consumers after all today the behaviour of players across various parts of the supply chain is changing. The problem is compounded

Growth in value of food and livestock trade, 2003-12

Source: UN Comtrade. Note: SITC revision 3, Category 0, food and live animals

0

10

20

30

40

50

60

Australia China Indonesia Japan New Zealand India

18.4

10.6

17.5

3.7 1.9

7.55.9

26

32.8

52.1

7.910.7

3.3 3.7

14.4

18.615.9

26.8

(US$ bn) (%)

0

2

4

6

8

10

12

14

16

18Export 2003 Export growthExport 2008Export 2012

0

10

20

30

40

50

60

70

80


79.9

14.1

3.46

3.1

39.3

1.2 1.3

35.3

7.9

13.3

53.7

64.2

2.6 3.4 3.76.1

(US$ bn) (%)

0

5

10

15

20

25

Import 2003 Import growthImport 2008Import 2012

Figure 1

Food and livestock exports from China to other Asian countries(US$bn)

Note: SITC revision 3, Category 0, food and live animals

Source: UN Comtrade.

0

2

4

6

8

10

12 VietnamSouth Korea JapanIndonesiaAustralia

2012201120102009200820072006200520042003

Figure 2a

Rapidly Growing Cross-border Trade In Food And Livestock Is

Making Monitoring Of Food Quality Difficult



for food safety. In 2011, Taiwan was rocked by the discovery of a carcinogenic plasticiser in food additives that had been widely distributed to food manufacturers across the region. With relatively well-developed regulatory and monitoring systems in place, how can these incidents happen

One of the ma or factors at play is commoditisation within agricultural production and the patterns of global trade that now characterise the modern food industry.

etween 2003 and 2012, the value of exports from Australia to the rest of the world rose by a Compound Annual Growth Rate (CAGR) of 9 , reaching US 26bn in 2012 while the CAGR for global food and livestock exports to China grew by 19 , peaking at US 35.3bn in 2012, according to the United Nations Commodity Trade Statistics Database (UN Comtrade).

Currently, about 16 of the world’s calories cross international borders expect this number to increase as populations and incomes continue to grow in Asia, says Stan Ryan, corporate vice-president at Cargill Agricultural Supply Chain Worldwide. For countries dependent on imported supplies, this share can be a lifeline. China is emerging as a critical supplier of food to apan the value of exports rose from US 5.5bn in 2003 to US 10.8bn in 2012. In the same period, Australia and Vietnam became signi cant exporters to China, with the value of food and livestock trade rising exponentially in the past decade, despite a lull during the global

nancial crisis of 2008-09. The value of imports from Australia rose from US 0.3bn in 2003 to US 2.4bn in 2012. eanwhile, exports of food and livestock from Vietnam to China rose from US 0.1bn in 2003 to US 2bn in 2012.

Whereas community farmers previously took a role in testing produce their livelihoods were dependent on maintaining the trust of local consumers after all today the behaviour of players across various parts of the supply chain is changing. The problem is compounded

Growth in value of food and livestock trade, 2003-12

Source: UN Comtrade. Note: SITC revision 3, Category 0, food and live animals

0

10

20

30

40

50

60


18.4

10.6

17.5

3.7 1.9

7.55.9

26

32.8

52.1

7.910.7

3.3 3.7

14.4

18.615.9

26.8

(US$ bn) (%)

0

2

4

6

8

10

12

14

16

18Export 2003 Export growthExport 2008Export 2012

0

10

20

30

40

50

60

70

80


79.9

14.1

3.46

3.1

39.3

1.2 1.3

35.3

7.9

13.3

53.7

64.2

2.6 3.4 3.76.1

(US$ bn) (%)

0

5

10

15

20

25

Import 2003 Import growthImport 2008Import 2012

Figure 1

Food and livestock exports from China to other Asian countries(US$bn)

Note: SITC revision 3, Category 0, food and live animals

Source: UN Comtrade.

0

2

4

6

8

10

12 VietnamSouth Korea JapanIndonesiaAustralia

2012201120102009200820072006200520042003

Figure 2a

Global Food Companies Have A Large Role To Play In Improving

Food Safety, Yet In Some Markets They Are Discouraged

From Investing

Life Sciences:The 40 Year Opportunity...

Juan Enriquez

http://www.youtube.com/watch?v=JNcLKbJs3xk&feature=results_main&playnext=1&list=PL25636E6585EA32B0





“40 years ago, if I told you...”

Edible Chip - Proteus Biomedical

Individuals Can Now Do... What Companies Used to Do

Companies Can Now Do... What Countries Used to Do

Massively Mobile

How Big is Mobile Today?

7B People in the World

6.8B Mobile Subscribers

1.5B 3G/LTE Subscribers

1.8 Billion Mobiles Sold in 2013

97%Phones per 100 Citizens

How Many Mobile Internet Devices in Your House?

I’ve Got a New Mobile Connected IR Scanner

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This is Leading Many Organisations to Have a

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Smart TVs

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The Internet of Things:50 Billion Devices

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Personal Health Monitoring

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Source: University of California, Santa Barbara April 17, 2012

V2V (M2M): Connected Cars

V2V: Will Be Mandated in All New Vehicles by

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Big Data:Data Scientists & Visualizations

Meet David McCandless:

What’s This a Chart of?

It’s the Facebook Breakup Chart

Do You Hadoop?

Machine Learning

Final Jeopardy?

Reaching Global Executives:12Megatrends in B2B Marketing

sked to rate the value of various marketing activities on a five-point scale, meetings/conferences and research/surveys top the list.

Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers.

This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print.

Specifically, these cross-channel programmes

user communities) and passive (print) promotional channels.

The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging.

The shift to 360º thought leadership

1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5)

Meetings/conferences

Research/surveys

White papers, executive summaries, articles3.76

3.85

3.61

1M E G A T R E N D O N E

A

Thought Leadership Defined

The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business

“Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”

“Thought leaders have a distinctively original idea, a unique point of view or an insight.”

Thought Leadership Marketing –Tops for Marketers & Buyers

� 9'of'the'top'11'effective'ways'of'getting'a'�� of'involve'Thought'Leadership'Marketing

How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)

Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations

Article in the business or trade pressInvitation to a Webinar, seminar, or workshop

Sporting or cultural event sponsorshipOnline advertisement

Vendor's blogTV or print advertisement

Phone call from a sales representative from the service firmEmail from a sales representative from the service firm

Direct mail brochureConference sponsorship

Electronic newsletter from the service firmWhite paper offered on the Internet

Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)

Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations

Article in the business or trade pressInvitation to a Webinar, seminar, or workshop

Sporting or cultural event sponsorshipOnline advertisement

Vendor's blogTV or print advertisement

Phone call from a sales representative from the service firmEmail from a sales representative from the service firm

Direct mail brochureConference sponsorship

Electronic newsletter from the service firmWhite paper offered on the Internet

Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)

2.02.22.32.32.32.3

2.52.82.9

3.13.23.33.43.4

3.73.7

Source: ITSMA, How Customers Choose Study, North America, 2007

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75%

Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using ElanceDetermined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 LeadsUsed Fiverr to Create PowerPoint Template and Presentation Flyer LayoutHired On-Demand VA Service to Market and Answer Requests to Speak

Thought'Leadership'Marketing'Toolkit

Social Media MarketingSocial Media

Marketing$ocial $elling:

Dollar Productive$ocial Media

Social Media MarketingSocial Media

Marketing$ocial $elling:

Why?

73%of salespeople who used social selling

techniques exceeded quota

31%Average results over quota for

social sales teams

56%of people feel a stronger connection with companies who engage on social media

Let’s See How Social You Are...

Open Your LinkedIn Mobile App

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Who Has the Most Endorsements?

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1. Build a Strong Professional ProfileAdd a photo, experience and skills that showcase the brand of YOU

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Where people look on your profile


Activate your Highlight Box!


Tell your story in the Summary Section


My passion

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“SHINE BRIGHT LIKE A DIAMOND”.

Users connect with other people to grow their network

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Slideshare publications embedded in the profile

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The Future of Food Testing - DTS Food Labs Strategy Day

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