The Future is Now: Social Media & Tourism Trends
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@DaveSerin o # B u i l d N D – N o r t h D a k o t a T r a v e l I n d u s t r y C o n f e r e n c e North Dakota Travel Industry Conference Bismarck, ND April 24, 2012 The Future is Now: Social Media & Tourism Trends Presented By Dave Serino Strategist & Educator Think! Social Media
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In this session, we will review 4 key trends that are influencing the way travelers utilize technology and social media to plan and research travel. You will learn why these trends are important and receive tips on how to leverage them for future social media success.
Transcript of The Future is Now: Social Media & Tourism Trends
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North Dakota Travel Industry Conference
Bismarck, NDApril 24, 2012
The Future is Now: Social Media & Tourism Trends
Presented ByDave Serino
Strategist & Educator
Think! Social Media
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THE NEW COMMUNICATION MODEL
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THE NEW COMMUNICATION MODEL
It’s all about DIALOG……..
- Individuals easily connecting with their existing network to find trusted information
And, in TRAVEL it’s all about…..
- Individuals easily connecting with each other looking for advice and sharing their experience with ease
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COMMUNITIES BREED CONVERSATION • 78% of consumers trust peer
recommendations• Only 14% trust advertisements• Valuable conversations occur within
communities
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“We lived on farms, we lived in cities, now we’re going to live on the internet.”
Sean Parker
The Social Network
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THE STATE OF THE AMERICAN TRAVELER
• Average consumer has taken 4.8 trips in the past year with 33% saying they plan to increase spending on travel in the next year.
• 55% of the consumers are looking for discounts or bargins
• 26% will travel to less expensive destinations
• 39% took a laptop on a leisure trip
• 11% used an iPad or tablet to view travel info
January 2012www.destinationanalysists.com
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TREND 1# - THE MOBILE MOVEMENT
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MOBILE WEB SITE
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Destination Marketing Planning
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TREND 2# - QR CODES
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TREND 3# - TWITTER: THE NEW CRM
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Relationships
Conversions
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Establish Yourself as Expert, Authority or Advocate
• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content
and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media”
30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews”
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TREND 4 - FACEBOOK: MORE THAN A SOCIAL NETWORK….
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Use the Cover Photo to Capture the Visitor
• A showcase image to represent your destination, property, or attraction.
• It should be consistent with your marketing strategy and brand.
• Crowd source for a unique image through sites like Flickr or invite fans to submit their own
• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page.
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FACEBOOK CONTENT TIPS• When developing your posts, keep
your marketing objectives in mind, focus your content around that subject matter and use photos whenever possible.- Be flexible and prepare for
“randomness” and remember, you post lasts between :45 mins-3hrs.
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CREATING DEMAND WITH ADS
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FACEBOOK ADS
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FACEBOOK ADS
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FACEBOOK ADS
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IF MARILYN CAN DO IT, YOU CAN TOO!
“All in all, it is the largest and most beautiful restaurant now operating in Grand Forks. It attracts visitors from out of town as well as people who live here.”
Marilyn Hagerty
Grand Forks Herald
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CATCHING LIGHTNING IN BOTTLE……Results:• The column goes viral and gets picked up by
numerous blogs and was shared throughout multiple social networks
• The Grand Forks Herald reported that the column has had more than 200,000 page views in a day-. the second-most read story that day had about 5,000 page views
• It was shared more than 26,000 times on Facebook and multiple times Twitter
• She has been featured on the Today Show, Good Morning America, Wall Street Journal and New York Times.
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WORDS OF WISDOM
“It is more important to know where you are going than to get there quickly. Do not mistake activity for achievement.”
Mabel Newcomer
Vassar College, 1917-1957
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http://44d.me/DaveSerino
Dave SerinoStrategist & Educator
Think! Social Media USA3389 Habitat Trail
Pinckney, Michigan 48169www.ThinkSocialMedia.com
Voice: 734-878-8800Cell: 810-623-1505Skype: dave.serino
www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia
www.DaveSerinoBlogs.com
