Tourism Trends 2013

download Tourism Trends 2013

of 18

Transcript of Tourism Trends 2013

  • 7/29/2019 Tourism Trends 2013

    1/18

  • 7/29/2019 Tourism Trends 2013

    2/18

    Tourism trends 2013: a mid-year update

  • 7/29/2019 Tourism Trends 2013

    3/18

    JUNE 13, 2013 BY SHEILA2 COMMENTS

    Chinese lanterns (courtesy Newtown grafitti on Flickr CC)

    What new things are happening in the worlds of tourism, travel, social media and technology, and howcan you prepare to meet the changes ahead?

    In our December 2012 newsletter, we talked about 4 tourism trends for 2013 photography , the needto integrate social media across your communications strategy, storytelling and why to crowdsourceand curate the content that people are already creating about your destination, attraction, business orlodging.

    Here is a mid- year update, based on Sheila s recent presentation in India at the ICTT (InternationalConference on Travel Technology) in the seaside town of Kovalam in Kerala .

    Four trends that she discussed:

    1) Visuals : in the coming months, youre only going to see more images, graphics and video in onlinecontent. Visuals get more engagement, they tell a story in one glance, they can be re-used acrossdifferent platforms and imagery gets around any language barriers.

    http://www.tourismcurrents.com/author/sheilahttp://www.tourismcurrents.com/author/sheilahttp://www.tourismcurrents.com/author/sheilahttp://www.tourismcurrents.com/december-2012-social-media-trends-in-tourism-for-2013http://www.tourismcurrents.com/december-2012-social-media-trends-in-tourism-for-2013http://www.tourismcurrents.com/december-2012-social-media-trends-in-tourism-for-2013http://icttindia.org/http://icttindia.org/http://icttindia.org/http://icttindia.org/http://www.keralatourism.org/http://www.keralatourism.org/http://www.keralatourism.org/http://www.flickr.com/photos/28713775@N02/8482895883/http://www.keralatourism.org/http://icttindia.org/http://icttindia.org/http://www.tourismcurrents.com/december-2012-social-media-trends-in-tourism-for-2013http://www.tourismcurrents.com/author/sheilahttp://www.tourismcurrents.com/author/sheila
  • 7/29/2019 Tourism Trends 2013

    4/18

    *** One way for you to meet this trend is to learn basic photography (lighting, photo composition, howyour camera works) and video.

    2) Mobile : is there any question that the meteoric rise in smartphone and tablet usage means that youMUST have a mobile-friendly website and blog? Mobile devices mean that the internet is in the pockets

    and purses of each of your visitors and customers. Combine that with their mobile access to all of theirsocial networks, and you have a game-changer in how people travel.

    *** Think mobile first. Assume that people are accessing your information on mobile devices, andadjust accordingly.

    3) Integration : we are still seeing too many organizations that treat social media as an afterthought tobe farmed out to the youngest person in the office, because, Hey, theyre young. They understand thatstuff. Sure, go right ahead and give the most powerful communications tools since the printing press tothe least experienced person on your te am. Dont integrate social media into your overall strategy.Dont cross -train your entire team (even the boss.) Its just a fad, right?

    *** Make plans to train your entire organization plus members/partners in at least the basics of socialcommunication. Break down your silos before they are broken down for you from the outside. Yes, wecan help you with such training .

    4) China : the extraordinary wave of millions of Chinese travelers is already underway, across a varietyof income levels. Are you aware of COTTM (the annual Chinese Outbound Travel & TourismMarket trade show in Beijing) or COTRI (the Chinese Outbound Tourism Research Institute ?) Theyll helpyou keep up with whats happening in Chinese outbound travel.

    *** There is a whole world of search engines like Baidu and social media platforms like Sina Weibo,Tencent, Qzone and Renren where you might want to think about establishing a foothold, plus theimportant basics like teaching your members and partners how to welcome and help Chinese guests.

    Here are Sheilas slides from ICTT India 2013; if you click through the direct link below the box, there areNotes on many of the slides.

    (direct link to the slides on SlideShare) Trends in Travel, Tourism and Technology 2013 from SheilaScarborough

    At Tourism Currents, were constantly updating our online course in social media for tourism to reflecttrends, changes and updates in social media for destination marketing.

    Were happy to help you, so drop us a line !

    http://www.tourismcurrents.com/storehttp://www.tourismcurrents.com/storehttp://www.tourismcurrents.com/storehttp://www.tourismcurrents.com/storehttp://www.cottm.com/http://www.cottm.com/http://www.cottm.com/http://www.cottm.com/http://www.china-outbound.com/cotri.htmlhttp://www.china-outbound.com/cotri.htmlhttp://www.china-outbound.com/cotri.htmlhttp://www.slideshare.net/SheilaS/trends-in-travel-tourism-and-technology-2013http://www.slideshare.net/SheilaS/trends-in-travel-tourism-and-technology-2013http://www.slideshare.net/SheilaS/trends-in-travel-tourism-and-technology-2013http://www.slideshare.net/SheilaShttp://www.slideshare.net/SheilaShttp://www.slideshare.net/SheilaShttp://www.slideshare.net/SheilaShttp://www.tourismcurrents.com/detailshttp://www.tourismcurrents.com/detailshttp://www.tourismcurrents.com/detailshttp://www.tourismcurrents.com/contacthttp://www.tourismcurrents.com/contacthttp://www.tourismcurrents.com/contacthttp://www.tourismcurrents.com/contacthttp://www.tourismcurrents.com/detailshttp://www.slideshare.net/SheilaShttp://www.slideshare.net/SheilaShttp://www.slideshare.net/SheilaS/trends-in-travel-tourism-and-technology-2013http://www.china-outbound.com/cotri.htmlhttp://www.cottm.com/http://www.cottm.com/http://www.tourismcurrents.com/storehttp://www.tourismcurrents.com/store
  • 7/29/2019 Tourism Trends 2013

    5/18

    TRAVEL TRENDS

    As the Roman god Janus - who looked both backwards and forwards - could probably have told you,sometimes a clue to the future is hidden in the past.

    And so, as TravelMail peers mistily into 2013 to present its annual travel trends forecast, it is againstthe backdrop of 2012 that the experts are making their predictions for the coming year.

    Trunks a lot: An elephant gives tourists a squirt in Sri Lanka, tipped to be popular next year That people will travel is undisputed. A total of one billion tourists explored the globe this year despite a shaky world economy, marking a record for international tourism.

    According to ABTA, The Travel Association, 'savvy consumers' will still be searching for value whenit comes to booking a break next year. So no change from 2012, then.

    All-inclusive breaks will still prove popular, according to ABTA - while TravelSupermarket's Bob Atkinson throws self-catering into the mix.

    ________________________________________________________________________________ __

    HOLIDAY DEALS! OUR PICK OF THE BEST TRAVEL BARGAINS

    http://travelpicks.dailymail.co.uk/http://travelpicks.dailymail.co.uk/http://travelpicks.dailymail.co.uk/http://travelpicks.dailymail.co.uk/
  • 7/29/2019 Tourism Trends 2013

    6/18

    ________________________________________________________________________________ __

    'Britons continue to find their disposable incomes squeezed and, as a result, the money spent on theannual family holiday has been having to work harder,' he says.

    Alongside this, the travel industry is chattering about a raft of different destinations.

    Fun in the sun: With a lack of sunshine on our shores last summer, families are expected to look abroadBurma is increasingly intriguing to the inquisitive traveller, while Sri Lanka is being tipped for holidaystardom. Old European favourites, such as Spain and Portugal, are also likely to be popular..

    What is also clear is that British holidaymakers - cheated of another summer of sunshine - will wantguaranteed good weather next year, which will mean jetting away.

    More. . .

    More ski tips and trends in Neil English's blog More big travel opinions in the TravelMail blog Take on the TravelMail Christmas quiz 2012

    So where might you be travelling?

    http://travelblog.dailymail.co.uk/neil-english/http://travelblog.dailymail.co.uk/neil-english/http://travelblog.dailymail.co.uk/http://travelblog.dailymail.co.uk/http://www.dailymail.co.uk/travel/article-2250056/Christmas-quiz-20-great-questions-things-travel.htmlhttp://www.dailymail.co.uk/travel/article-2250056/Christmas-quiz-20-great-questions-things-travel.htmlhttp://www.dailymail.co.uk/travel/article-2250056/Christmas-quiz-20-great-questions-things-travel.htmlhttp://travelblog.dailymail.co.uk/http://travelblog.dailymail.co.uk/neil-english/
  • 7/29/2019 Tourism Trends 2013

    7/18

    Misty in Myanmar: Since the release of Aung San Suu Kyi in 2010, Burma, as it is also known, has opened up

    Asia Burma looks set to pique even more interest next year - and 2013 might well be the year to go before thecrowds arrive. Fifty new hotels are being built as Myanmar (as Burma is now officially known) prepares tohost the sporting festival of the 27th South-East Asian Games in December. Equally, holiday operator itineraries appear to be coming in thick and fast.

    Elsewhere, Thomson and First Choice will be offering direct flights to the island of Phuket, Thailand ,from November 2013, with passengers travelling on the swish new 787 Dreamliner aircraft. The holidaycompany claims to be the only tour group with a direct connection to this sun-kissed resort - which meansholidaymakers will not have to make the traditional stop in the Thai capital Bangkok.

  • 7/29/2019 Tourism Trends 2013

    8/18

    Beach boom: Sri Lanka's tropical coastline offers a slice of paradiseBritish Airways will be launching a new route to Colombo, Sri Lanka , in April - which could herald freshinterest in this Indian Ocean island.

    TravelMail has noted a number of companies advertising holidays to Sri Lanka's east coast next year. For example, new boutique resort The Beach House opens in this part of the country in February - an areathat was distinctly out-of-bounds while the Sri Lankan civil war (which finished in 2009) was raging. With

    the country edging into a newly peaceful era, this stretch of shoreline, which offers white sands andmyriad opportunities for snorkelling, is unlikely to be undersubscribed for much longer.

    More of a travel wild card, Seoul danced onto the world stage this year largely thanks to 'Gangnam Style',the ludicrously catchy tune by local pop star PSY (which was accompanied by an equally addictive danceroutine). This vibrant city has been mooted as one of next year's hot destinations. British Airways openedits new route to the city earlier this month, and the Post Office has reported a 34 per cent increase insales of the Korean won - which suggests an appetite for exploration.

  • 7/29/2019 Tourism Trends 2013

    9/18

    De-light: Could Seoul be one of next year's must-see destinations?Daily Mail Deputy Travel Editor Jenny Coad says: 'Seoul is big business, and with BA's new flight, it willattract tourists who are seeking something a bit different. 'This medium-rise city is best visited in spring, when it froths and blooms - or autumn, when the thicksummer air has cleared. You can party here, shop (stuff is pretty cheap), sample strange flavours andpositively weird textures, and get out and about in a country that offers beaches at one end and a ColdWar experience at the other - along the border with North Korea. 'There aren't many other places in the world where you can stand on such an antagonistic border safely.This is somewhere you will feel justified in buying the T-shirt.' Read more from Jenny on Seoul here .

    South America The most searched-for travel destination for Britons on Google in 2012 was Rio de Janiero ,with Brazil dancing into third place. TravelMail tipped the Samba State as a popular choice this year,and we expect 2013 to bring more of the same, as excitement builds in the run up to two major footballtournaments - next years FIFA Confederations Cup and the 2014 World Cup.

    Then, of course, comes the big one - the 2016 Olympics.

    Meanwhile Ecuador has been trending in 2012. In 2013, its capital Quito is due to open a new airport -and the nation's railways have been given a makeover, too. This, of course, is the country that stands asthe gateway to the Galapagos Islands - so reasons to go are many.

    http://www.dailymail.co.uk/travel/article-2250429/Gangnam-Style-South-Korea-Fun-games-sensational-Seoul.htmlhttp://www.dailymail.co.uk/travel/article-2250429/Gangnam-Style-South-Korea-Fun-games-sensational-Seoul.htmlhttp://www.dailymail.co.uk/travel/article-2250429/Gangnam-Style-South-Korea-Fun-games-sensational-Seoul.htmlhttp://www.dailymail.co.uk/travel/article-2250429/Gangnam-Style-South-Korea-Fun-games-sensational-Seoul.html
  • 7/29/2019 Tourism Trends 2013

    10/18

    Colourful city: Famous for its annual carnival, Rio will be a big hit with sports fans in the next few years

    Europe 'In times of economic uncertainty many people put their faith in where they know best.' So says ABTA, and early booking figures for summer 2013 suggest that traditional holiday hotspots willbe popular destinations again next year.Despite its economic woes, Greece is putting in the legwork to draw tourists to its sun-blessed shores -and Turkey is expected to be popular. Spain , the number one holiday destination for Britons this year according to more than one monitor, looks set to be high on the holiday wishlist in 2013 too, along withFrance, another favourite for UK holidaymakers. Keep an eye out for the French portcity of Marseille (which boasts new hotels, art galleries and culinary hotspots) - one of two Europeancapitals of culture in 2013 (alongside the Slovakian city of Kosice ). Finally, Croatia - already a popular choice - will join the European Union next year, putting it in thespotlight. Sales of the country's kuna currency have doubled over the last five years, according to thePost Office.

  • 7/29/2019 Tourism Trends 2013

    11/18

    Over the hump? Could Tunisia be about to regain its holiday crown?

    North AfricaThe Thomas Cook holiday monitor has predicted Tunisia to be the growth destination of 2013 due to its'year-round sunshine and low cost of living in resort'. The North African country has traditionally been a popular destination for Britons - but the 2011 'JasmineRevolution' had a considerable impact on visitor numbers. Next year, these are expected to increase

    again, thanks to the country's solid value, golden beaches and ancient history. The after-shocks of the Arab Spring have largely subsided. The Foreign and Commonwealth Office (FCO)advises that 'Tunisia is no longer experiencing the widespread unrest that occurred during the events of January 2011, and public order is maintained in most areas.' However, it also warns that 'all travellers should be aware that spontaneous and unpredictable eventssuch as political and industrial protests...still occur regularly throughout the country.' Egypt has also been making a concerted effort to lure tourists put off by recent civil unrest, reopeningvarious antiquities - although the FCO still advises against all but essential travel to some parts of thecountry. However, the River Nile has now been opened up to allow cruises to operate the whole 600-miledistance from Cairo to Aswan, after a closure of 15 years.

  • 7/29/2019 Tourism Trends 2013

    12/18

    Build up: Londonderry is the only completely walled city in the British Isles

    UK After such a bumper 2012 for Britain , with the Diamond Jubilee and Olympics, 2013 might be hard to topfor attention on a world scale. Aside from the patter of tiny royal feet, of course.

    January 2013 marks the 200th anniversary of Jane Austen's novel Pride And Prejudice - cue trails takingin everywhere from Hampshire and Bath to Oxford and Derbyshire.

    There has also been increased interest in Londonderry . Northern Ireland's second largest city will enjoycentre-stage next year as the UK's inaugural City of Culture - twelve months of events to tempt visitorsinside (and beyond) its historic walls.

  • 7/29/2019 Tourism Trends 2013

    13/18

    Fanastical: It's easy to see why New Zealand was chosen as the backdrop to The Lord of the Rings movies

    New Zealand New Zealand received a blow to its tourism industry with the earthquake that struck Christchurch in 2011.But tourism officials are hoping that new movie The Hobbit: An Unexpected Journey will give it a similar injection of interest to that which The Lord of the Rings film trilogy provided. Under the spotlight will beNew Zealand's inspiring natural scenery and reputation for adventure breaks.

    The US Ah America, always popular with Britons. The USA will hit the headlines in 2013 thanks to a slew of f ilmsand anniversaries. The Great Gatsby , starring Leonard DiCaprio, will put the Roaring Twenties in theframe, along with destinations such as New York and Long Island, where the novel was set (althoughmuch of the movie was shot in Sydney and wider New South Wales).Gettysburg, Pennsylvania , will commemorate 150 years since the famous Civil War battle with eventsthroughout the year. Dallas is also planning a ceremony to mark 50 years since the assassination of President John F.Kennedy, at the exact time and place where shots rang out on 22 November 1963. And if you alreadyneeded an excuse to go to New York , Grand Central Terminal marks 100 years on February 1.

    Finally, Florida is marking the state's 500th anniversary of European discovery and exploration. If that isnot enough to tempt you, the state's theme parks have plenty of new attractions in store for 2013, from a3-D ride based on the Transformers movies at Universal's theme park in Orlando to DisneyWorld's Princess Fairytale Hall, where guests can - you guessed it - meet Disney princesses.

  • 7/29/2019 Tourism Trends 2013

    14/18

    And the wild card... Space

    Looking up at the stars: This might just be the closest to space most of us get to in 2013Next year will see space tourism take one giant leap for man, when Sir Richard Branson's VirginGalactic blasts its first passengers into orbit. While tickets cost around 120,000, some 500 people havealready signed up to head for (or, at least, towards) the stars. In a report in the British Medical Journal,GPs were also warned that, one day, patients may ask for cosmic travel health advice. Blast off!

    Cruising The popularity of cruising seems to be unstoppable, and 2013 looks set to be no different.

    As finding value for money will still be important to holidaymakers, cruising - where many voyages are all-inclusive - is an ideal option for cost-conscious travellers. The Passenger Shipping Association (PSA) is predicting a growth of more than two per cent in thenumber of cruises taken by UK passengers next year pushing the figure to a record 1.76 million.

  • 7/29/2019 Tourism Trends 2013

    15/18

    Cruising into 2013: Norwegian Breakaway is one of the eagerly awaited new ships of 2013 And the hassle-free option of boarding a cruise ship in a UK port is increasing in popularity, along withriver cruising. Says the PSA's Penny Guy: 'The popularity of cruise holidays comes from the sheer diversity of cruiseitineraries, the ships themselves, the style of cruising and the unrivalled value for money.'There will be a number of new ship launches next year. You can read more about these here - but manyeyes will certainly be directed towards the Norwegian Breakaway .

    Adam Coulter, the UK editor, of specialist website CruiseCritic.co.uk says: 'Will it break the mould? Possibly. The designers have ripped up the rule book when it comes to cruiseship design - installing three floors of outward-facing entertainment for the first time. Traditionally, ships

    look onwards. So this is definitely one to watch.' In terms of destinations, Coulter adds that while the Mediterranean, northern Europe and the Caribbeanremain top hotspots, West Africa and the Azores will become increasingly popular, with more itinerarieslaunched to these less-seen lands. He adds: 'Australia is booming, and has a vast and relatively unknown coastline [for British travellers];and I think we will see more adventure cruises to Antarctica and the Arctic. Plus, Croatia is provingincreasingly popular, particularly it's less-known islands.'

    http://www.dailymail.co.uk/travel/article-2210807/The-new-cruises-2013-New-ships-exciting-itineraries.htmlhttp://www.dailymail.co.uk/travel/article-2210807/The-new-cruises-2013-New-ships-exciting-itineraries.htmlhttp://www.dailymail.co.uk/travel/article-2210807/The-new-cruises-2013-New-ships-exciting-itineraries.htmlhttp://www.dailymail.co.uk/travel/article-2210807/The-new-cruises-2013-New-ships-exciting-itineraries.htmlhttp://www.dailymail.co.uk/travel/article-2210807/The-new-cruises-2013-New-ships-exciting-itineraries.html
  • 7/29/2019 Tourism Trends 2013

    16/18

    MY VIEW: BY FRANK BARRETT, THE MAIL ON SUNDAY TRAVEL EDITOR

    Predicting the travel future: Frank BarrettRemember the song which goes: 'I get knocked down but I get up again, you're never going to keep medown'? **

    This could be the national anthem of the travel industry - which, during 2012, was repeatedly knocked downand then had to drag itself to its feet again and again.

    If it had been a boxing match, by December, when the Chancellor delivered another haymaker - this time afresh hike in airport departure duty- it would have been humane for the referee to have stopped the match.

    Yet now, as we approach the start of a new year, the holiday business is standing in its corner, battered andbruised, but confident that when the bell sounds for the new round, it will come out fighting with hopes thatthe contest can still be won.

    There is no reason to think, however, that the industry can expect an easier ride in 2013.

    National economies are still suffering and consumer confidence is low. Yet, remarkably, people are still keento get away from it all.

    In 2013, therefore, expect value-for-money to predominate. Incredibly good value holidays like self-drive self-catering holidays in France where you can fill the car with food from home are great options.

    Cruising continues to offer outstanding value. Cruises out of the UK, which mean you don't have to run thegauntlet of UK airport security, will also become more and more popular.

    If the pound continues to hold its own against the US dollar, I expect that Florida will do well. And if Egyptmanages to resolve its political crisis, it can expect the bonus of a big tourist boom.

    Anyway, here comes the bell: ding, ding, seconds out Round 2013!

  • 7/29/2019 Tourism Trends 2013

    17/18

    ** Chumbawamba's 1997 hit Tubthumping. They were the band that tipped a bucket of iced water over John

    Prescott at the 1998 Brit Awards. Don't remember? Never mind...

    Snowsports Neil English, ski correspondent for The Mail On Sunday, writes:

    Early snow has fallen in nearly unprecedented amounts over a large swathe of the Alps. Not only that,most of the storms came during sustained cold-temperature phases - meaning that resorts at all altitudeshave been able to build up the snow base that is essential for a good start to the season.

    Snow hope: Why not discover a less-known ski destination in France or Italy during 2013?This is great news, as skiers and snowboarders do not have to aim solely for high altitude resorts, whichgenerally come at a higher cost. Val d'Isere and Val Thorens in France, along with Zermatt and Verbier inSwitzerland and St Anton or Ischgl in Austria, offer high altitude but also high prices. The discerning skier will shop around in 2013. There are excellent deals out there in an economicallysuppressed market place. Instead of France's expensive Trois Vallees, why not explore the wonders of the Portes Du Soleil , a similar-sized ski area linking authentic (ie not purpose-built) resort villages inFrance and Switzerland?Look out for small villages like Les Crosets, Champery, Torgon or Morgins - or pay a little more in better known Les Gets, Chatel or Morzine. Wherever you stay in this underrated portion of the Alps, rarely willyou pay the tariffs commanded in Meribel or Courchevel. Or why not try the 'Italian Three Valleys'. This area offers a superb range of pistes for the intermediateand strong skier, inter-linking the lesser known resorts of Champoluc , Gressoney and Alagna . Italyoffers the best value for money of all the four mainstream Alpine ski countries. The smaller resorts at lower altitudes deserve to come into their own this winter. Take a little time to seekout the right deal and you just might find a slice of Alpine culture that has eluded you thus far

  • 7/29/2019 Tourism Trends 2013

    18/18

    2011