The Future is Mobile - Jason DaPonte at AdTech London

@jasondaponte

The Promise:

‘Your mobile can do anything!’

The Promise:

Statistic: We have an average of 1.3 mobiles each

The Promise:

Teens frequently have a handset for each network

The Promise:

Statistic: There are more of them than there are of us

2008: 4.1b ACTIVE mobiles

2008: World population – 6.7b people

2008: 1b+ mobiles sold worldwide

Reality check:

Statistic: 49% of the UK adult public has used mobile dataActivity (Ever used) %

Mobile internet 25

Downloading playing games 22

Sending & receiving email 17

Downloading and listening to music 18

Instant Messenger 16

Accessing social networking sites 10

Accessing news sites 10

Accessing sports sites 7

Streaming internet radio 7

Satellite navigation systems 5

RSS feeds 3

Mobile TV 3

Subscribing and listening to podcasts 2

TOTAL (net) 49

So what is this ‘mobile’ thing anyway?

Any interaction with an audience over a portable device or within a mobile situation

Personal

Sociable

Portable

Immediate

Location aware

It’s not just

a tiny

version of

the Web!


Messaging

Mobile web

Mobile media

Apps/Widgets

Near field comms

Out of home

http://xs320.xs.to/xs320/07402/tv_icon.gif

So what is this ‘mobile’ thing anyway? Messaging

2.3 trillion SMS messages to be sent in 2008 costing $60.2 billion! (Gartner)

84% of SMS users expect a response within 5 minutes. (160 Characters)


Messaging isn’t just about txt-ingMessaging


Prediction: Messaging types will convergeMessaging


Messaging

Mobile web

Mobile media

Apps/Widgets

Near field comms

Out of home



Personalised homepage

Choose and rearrange topics

Set location

Mobile web

So what is this ‘mobile’ thing anyway?Mobile web


Fact: Mobile social networking is the fastest growing activityMobile web


Messaging

Mobile web

Mobile media

Apps/Widgets

Near field comms

Out of home


So what is this ‘mobile’ thing anyway?Mobile media

http://www.apple.com/podcasting/


Inbound video creativityMobile media

So what is this ‘mobile’ thing anyway?Mobile media


Messaging

Mobile web

Mobile media

Apps/Widgets

Near field comms

Out of home


Stat: Over 100m iPhone apps have been ‘sold’Apps/Widgets


1. Google Earth2. Pandora3. Trism 4. TapTapRevenge5. Ocarina6. Shazam7. NetShare 8. Tweetie 9. SayWhere10. Stanza

(Wired’s Coolest Apps of 2008)

Apps/Widgets

1. Camera Zoom v1.12. WORMS3. I Dig It v1.24. The Secret of Monkey5. Harbour Master – Ep 36. Flight Control7. Ragdoll Blaster8. Internet Radio Box9. Pocket God10. London Tube Deluxe

(Apple’s most popular PAID apps 28.07.09)




Makes your life easier

Apps/Widgets






Uses unique hardware



So what is this ‘mobile’ thing anyway?Apps/Widgets






Makes a better media device








Makes a better media device

Makes it FUN (aka GAMES)




Messaging

Mobile web

Mobile media

Apps/Widgets

Near field comms

Out of home

So what is this ‘mobile’ thing anyway? Near field comms

Trial: BBC Collect London Zoo

• Mobile navigation of an archive

• Children captured ‘packages’ about animals to view on phones

• Packages saved to a personalised webpage that they could revisit at home

• Provide lasting record

So what is this ‘mobile’ thing anyway? Near field comms


Messaging

Mobile web

Mobile media

Apps/Widgets

Near field comms

Out of home

So what is this ‘mobile’ thing anyway?Out of home

So what is the problem?

• Awareness

Kristian D. on Flickr


• Awareness

• Costs

“what a month overseas + iPhone gets you”

http://www.flickr.com/photos/metropolitician


• Awareness

• Costs

• Technology

Gabriel Lopez on Flickr


• Awareness

• Costs

• Technology

• Fragmentation

2008: 4.1b ACTIVE mobiles

2008: World population – 6.7b people

2008: 1b+ mobiles sold worldwide

So what is the future?

Prediction: Mobiles will become primary computing devices

• Mobile take centre stage

Tambaco the Jaguar on Flickr


Prediction: Connected objects will become prevalent


• Everything becomes connected

http://www.cutecircuit.com

So what is the future?Prediction: Location will matter more than ever



• Everything filtered via location

http://www.microvision.com




• Everything filtered via location

• Mass participation and creativity will grow

Your mobile was just the FIRST connected device.

Thanks.Jason DaPonte

[email protected]

http://jasondaponte.wordpress.com

@jasondaponte

The Future is Mobile - Jason DaPonte at AdTech London

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