The Fundamentals of SEO
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Transcript of The Fundamentals of SEO
The Fundamentals of SEO
Brendan Cottam
@bjcottam
This is how I felt 3 months into learning SEO.
Now that I built a
foundation, learning SEO
is fun!
Why is search important?
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1998 2000 2007 2008 2009 2010 2011
Average searches per day
Average searches per day
http://www.statisticbrain.com/google-searches/
Interactive marketing will reach $77 billion in 2016…
…this spend will represent 26% of all advertising budgets combined
http://blogs.forrester.com/shar_vanboskirk/11-08-24-interactive_marketing_spend_will_near_77_billion_by_2016
Let’s Distinguish SEO and PPC
Paid Results
Organic Results
Increasing a websites visibility through search engines
SEO is…
Major search engines and sending traffic worldwide
90.62% of traffic3.72% of traffic
3.78% of traffichttp://moz.com/beginners-guide-to-seo/how-people-interact-with-search-engines
3 Functions of search engines
1. Crawling2. Indexing 3. Ranking
Saw Hello To…
…They navigate the web by crawling pages
BTW, the web is made up of 30 trillion pages, and it is constantly growing
http://www.google.com/insidesearch/howsearchworks/thestory/
After a page is crawled, search engines
index webpages and add them to servers
Then…search engines rank pages in order to return relevant information to the consumer (you!)
In the previous slide, was a result for “sweet twitter bios.” Included in the results was an old post I wrote.
In this case:1. Google bot crawled the page2. The page was indexed in the Google servers3. Google began ranking the page for the term “sweet twitter bios”
3 types of search queries a user can type in
This is a transactional query
Paid Results
Organic Results
A search that implies a specific online destination
This is a navigational query
This is an informational query
Ok sweet, now how do I do SEO
Keyword Research
Get into the mind of your potential customers, and think about what they are searching for to find what your business offers.
Use Mergewords to collect all permutations of a given phrase.
Use Keyword Planner to find search volume for given phrases.
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
Head Terms vs. Long Tail Terms
On Page Elements
http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
Off page - Link Building
A link from another site is like a vote in the eyes of Google
Questions?