Fundamentals of SEO Structure - by Whitefish Marketing
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whitefishmarketing.co.uk 01303 720288 The correct structure of SEO implementation – as a fundamental for your online strategy
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Transcript of Fundamentals of SEO Structure - by Whitefish Marketing
whitefishmarketingcouk01303 720288
The correct structure of SEO implementation ndashas a fundamental for your online strategy
Be aware of fake promises
Common SEO ldquopromisesrdquo
ldquoGuaranteed 1 ranking on Googlerdquo
ldquo rdquo
ldquoFree SEO trialWe just need your FTP usernamepasswordrdquo
ldquoWe submit to thousands of search enginesrdquo
ldquoSEO trade secretsrdquo
ldquoTop SEO Ranking within 48 hoursrdquo
ldquoThe lowest priced SEO aroundrdquo
ldquo1000s of backlinksrdquo
The Holistic Structure of SEO
Technical SEO
On Page SEO
Off Page SEO
Local SEO
4 Core Components
MOT checks consist of multiple parts
Windscreen
Mechanical
Lights
Tyres
Why is your SEO any different
Available for repair individually or collectively
Technical SEO
On Page SEO
Off Page SEO
Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
The Holistic Structure of SEO
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Mobile Friendly- 60+ searches are now mobile based- Core part of algorithm as of May 2016- Soon to have separate Mobile index in Googlehttpswwwgooglecomwebmasterstoolsmobile-friendly
Web Hosting- Shared server = shared resources- Shared = shared liabilities- Host locationhttpwwwipneighbourcom
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Readability- Ensure itrsquos indexable- Setup Robotstxt and XML sitemaps correctly- Meet the guidelines laid outCheck www[yourdomain]comrobotstxtCheck www[yourdomain]comsitemapxml
Technical Errors- 404 error pages need 301 redirecting- Broken links need fixing- Missing Title TagsUse Google Search Console (Webmaster Tools)
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
Be aware of fake promises
Common SEO ldquopromisesrdquo
ldquoGuaranteed 1 ranking on Googlerdquo
ldquo rdquo
ldquoFree SEO trialWe just need your FTP usernamepasswordrdquo
ldquoWe submit to thousands of search enginesrdquo
ldquoSEO trade secretsrdquo
ldquoTop SEO Ranking within 48 hoursrdquo
ldquoThe lowest priced SEO aroundrdquo
ldquo1000s of backlinksrdquo
The Holistic Structure of SEO
Technical SEO
On Page SEO
Off Page SEO
Local SEO
4 Core Components
MOT checks consist of multiple parts
Windscreen
Mechanical
Lights
Tyres
Why is your SEO any different
Available for repair individually or collectively
Technical SEO
On Page SEO
Off Page SEO
Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
The Holistic Structure of SEO
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Mobile Friendly- 60+ searches are now mobile based- Core part of algorithm as of May 2016- Soon to have separate Mobile index in Googlehttpswwwgooglecomwebmasterstoolsmobile-friendly
Web Hosting- Shared server = shared resources- Shared = shared liabilities- Host locationhttpwwwipneighbourcom
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Readability- Ensure itrsquos indexable- Setup Robotstxt and XML sitemaps correctly- Meet the guidelines laid outCheck www[yourdomain]comrobotstxtCheck www[yourdomain]comsitemapxml
Technical Errors- 404 error pages need 301 redirecting- Broken links need fixing- Missing Title TagsUse Google Search Console (Webmaster Tools)
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
The Holistic Structure of SEO
Technical SEO
On Page SEO
Off Page SEO
Local SEO
4 Core Components
MOT checks consist of multiple parts
Windscreen
Mechanical
Lights
Tyres
Why is your SEO any different
Available for repair individually or collectively
Technical SEO
On Page SEO
Off Page SEO
Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
The Holistic Structure of SEO
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Mobile Friendly- 60+ searches are now mobile based- Core part of algorithm as of May 2016- Soon to have separate Mobile index in Googlehttpswwwgooglecomwebmasterstoolsmobile-friendly
Web Hosting- Shared server = shared resources- Shared = shared liabilities- Host locationhttpwwwipneighbourcom
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Readability- Ensure itrsquos indexable- Setup Robotstxt and XML sitemaps correctly- Meet the guidelines laid outCheck www[yourdomain]comrobotstxtCheck www[yourdomain]comsitemapxml
Technical Errors- 404 error pages need 301 redirecting- Broken links need fixing- Missing Title TagsUse Google Search Console (Webmaster Tools)
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
MOT checks consist of multiple parts
Windscreen
Mechanical
Lights
Tyres
Why is your SEO any different
Available for repair individually or collectively
Technical SEO
On Page SEO
Off Page SEO
Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
The Holistic Structure of SEO
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Mobile Friendly- 60+ searches are now mobile based- Core part of algorithm as of May 2016- Soon to have separate Mobile index in Googlehttpswwwgooglecomwebmasterstoolsmobile-friendly
Web Hosting- Shared server = shared resources- Shared = shared liabilities- Host locationhttpwwwipneighbourcom
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Readability- Ensure itrsquos indexable- Setup Robotstxt and XML sitemaps correctly- Meet the guidelines laid outCheck www[yourdomain]comrobotstxtCheck www[yourdomain]comsitemapxml
Technical Errors- 404 error pages need 301 redirecting- Broken links need fixing- Missing Title TagsUse Google Search Console (Webmaster Tools)
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
Technical SEO
On Page SEO
Off Page SEO
Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
The Holistic Structure of SEO
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Mobile Friendly- 60+ searches are now mobile based- Core part of algorithm as of May 2016- Soon to have separate Mobile index in Googlehttpswwwgooglecomwebmasterstoolsmobile-friendly
Web Hosting- Shared server = shared resources- Shared = shared liabilities- Host locationhttpwwwipneighbourcom
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Readability- Ensure itrsquos indexable- Setup Robotstxt and XML sitemaps correctly- Meet the guidelines laid outCheck www[yourdomain]comrobotstxtCheck www[yourdomain]comsitemapxml
Technical Errors- 404 error pages need 301 redirecting- Broken links need fixing- Missing Title TagsUse Google Search Console (Webmaster Tools)
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Mobile Friendly- 60+ searches are now mobile based- Core part of algorithm as of May 2016- Soon to have separate Mobile index in Googlehttpswwwgooglecomwebmasterstoolsmobile-friendly
Web Hosting- Shared server = shared resources- Shared = shared liabilities- Host locationhttpwwwipneighbourcom
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Readability- Ensure itrsquos indexable- Setup Robotstxt and XML sitemaps correctly- Meet the guidelines laid outCheck www[yourdomain]comrobotstxtCheck www[yourdomain]comsitemapxml
Technical Errors- 404 error pages need 301 redirecting- Broken links need fixing- Missing Title TagsUse Google Search Console (Webmaster Tools)
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Readability- Ensure itrsquos indexable- Setup Robotstxt and XML sitemaps correctly- Meet the guidelines laid outCheck www[yourdomain]comrobotstxtCheck www[yourdomain]comsitemapxml
Technical Errors- 404 error pages need 301 redirecting- Broken links need fixing- Missing Title TagsUse Google Search Console (Webmaster Tools)
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
SEO Technical Audit comprises of approx 180 checks
Try Raven Tools for a quick audit tool
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
1 ndash TECHNICAL SEO - Is the structure of your website liked by search engines
Quick OverviewCheck volume of indexed pages
Search for the brand and branded terms for errors
Check Googlersquos cache for key pages
ContentHomepage content
Landing pages (especially PPC offer pages)
Site contains real and substantial content
Proper keyword targeting
Keyword cannibalization and overoptimisation
Formatting
Good Headlines on Blog Posts and News Articles
Amount of content versus adverts
Above the fold content
Duplicate ContentUnique URL for each piece of content
Duplicate content check on the web
Sub-domain duplicate content issues
Check other sites owned by the company
AccessibilityCheck the robotstxt
Test when turning off JavaScript cookies and CSS
Check site as user agent = Googlebot
Check for Code Errors
Site ArchitectureHierarchy
Landing pages
Number of category pages
PaginationFaceted Navigation
Number of clicks to content
Prioritized content
Technical IssuesProper use of 301rsquos
Use of JavaScript
Use of iframes and Flash
Site Speed
Alt text
XML Sitemaps
Analysis within Google Webmaster Tools
URLsClean URLs
Short URLs
Descriptive URLs
Uses absolute URLs instead of relative URLs
Internal LinkingNumber of links on a page
Vertical Links
Horizontal Links
Contextual links
Footer links
Good internal anchor text
Check for broken links
Title TagsUnique title tags
Keyword rich
Primary keyword phrase at the beginning of
the title tag
Page titles include branding
Correct length of 65 - 70 characters
Meta TagsMeta keywords tag to be left blank
Meta description is appropriate180-point ldquoMOT Checklistrdquo
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
Using Directories- Niche Directories- Localised Directories- Reputable generic directories too
Inconsistencies and Missed Opportunities for Citation Listings ndash across all locations
Think NAPName Address Phone
Always remember NAP
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
2 ndash LOCAL SEO ndash Being visible in your immediate geographic area
wwwopendicouk wwwbrownbooknet
wwwyelpcouk www4nicouk
wwwyellcom wwwhotfrogcouk
wwwscootcouk wwwb2bindexcouk
www192com wwwcity-listingscouk
wwwukinternetdirectorynet wwwtippedcouk
wwwtouchlocalcom wwwapprovedbusinesscouk
wwwyalwacouk wwwfyplecouk
wwwbusiness-directory-ukcouk wwwmylocalservicescouk
wwwfreeindexcouk wwwmysheriffcouk
wwwbritainecouk wwwufinduscom
wwwzettainet wwwwampitcouk
www2findlocalcom https1stdirectorycouk
httpdirectoryindependentcouk wwwbizbuzzcom
wwwlocallifecouk wwwlocaldatasearchcom
httpbusinessmagnetcouk wwwuk-local-searchcouk
wwwcityvisitorcouk wwwgomycouk
wwwcitylocalcouk wwwbusinesslistcouk
wwwweb-design-directory-ukcouk wwwlocalstorecouk
wwwukdirectorycouk wwwtopukdirectorycouk
Herersquos a list in the UK to get started with
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
3 ndash ON PAGE SEO ndash Content you control on your own website
Correct Hierarchy of Headings- Use only 1x lth1gt tag- lth1gt to go above all others in the code- Utilising keywords in the lthgt tags- Donrsquot duplicate
Content amp Links- Unique content- Content of substantial length- Use cross-link opportunities- No more than 120 links per page
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
3 ndash ON PAGE SEO ndash Content you control on your own website
0
500
1000
1500
2000
2500
3000
3500
Anderson Anderson
and Brown
SJD Accounting
HW Fisher and
Company
Kreston Reeves
Hays Macintyre
Frank Hirth Price Bailey
Google Indexed Pages
YOUR COMPETITION
In Google type sitewww[domain]com to view the amount of indexed pages
Measure yourself against your competitors
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
3 ndash ON PAGE SEO ndash Content you control on your own website
Content Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Own PR amp News
Industry News
Whitepapers amp Resources
Social Engagement
New ProductService Pages
Seasonal Events amp IndustryPeaks
Case Studies amp Reviews
VSEO
Email Newsletters
Create a content plan
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
3 ndash ON PAGE SEO ndash Success Example
ldquowhich broadband provider gives the best router
Service Page(PPC)
Blog Page(SEO)
Blog Page(SEO)
Blog Page(SEO)
Utilising a blog for SEO benefit
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
4 ndash OFF PAGE SEO ndash Your digital referrers
Use Moz Open Site Explorer
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
4 ndash OFF PAGE SEO ndash How to measure your backlinks
Quantity AND Quality are important
UseMozcom Ahrefs Majestic SEO
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
4 ndash OFF PAGE SEO ndash Ways to get backlinks
These are some of the simpler methods
- Blogger Reviews ndash offer something of free for them to review
- Link reclamation ndash mentions of your site without an actual linkType into Google ldquo[your brand name]rdquo ndashwww[yourdomain]com
- Use HARO (Help A Reporter Out) ndash for journalist looking to write content
- Becoming a guest blogger (outreach)ldquoyour nicherdquo + guest postldquoyour nicherdquo + guest authorldquoyour nicherdquo + write for usldquoyour nicherdquo + guest article
- Utilised paid for sponsorshipIf you are paying for any form of sponsorship or advertising make sure you get a digital link as well
- Send official press releases
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
4 ndash OFF PAGE SEO ndash What to look out for
A nice ldquowishlistrdquo rather than a necessity
The perfect ldquowebsite partnerrdquo in which to secure a backlink from will include
- High Domain Authority- Hosted on a good server (not blacklisted)- Niche related to your industry (or geo-located in your local area)- Is NOT a link farm (and uses less than 120 links per page)- Has unique regular content uploaded onto its own site- Has been cached in Google recently- Preferably in the same country as your site- Will use a contextual link and not a site-wide link- Domain Age (Not essential but the more established the site the better)- ldquoFollowrdquo instead of ldquoNo-Followrdquo
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
4 ndash OFF PAGE SEO ndash Anchor text ratios
Do not over-optimise with your links
Noise10
Brand60
Commercial30
What Anchor Text To Use
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
1) Technical SEO
3) On Page SEO
4) Off Page SEO
2) Local SEO
Make sure your websiteis built well and functionscorrectly for Google bots
bull Blogsbull Service Pagesbull Fresh Regular
Unique Contentbull NOT duplicated
news
bull Directoriesbull Citationsbull Google My Business
pages
bull Blogger Outreachbull Digital PRbull Quality linksbull DO NOT USE AUTOMATED SERVICES
CONCLUSION
Order Priority 1 - 4
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
How to group SEO keywords
HARDESTMost Competitive Generic Keywords
County Level
Longtail Keywords
Expanded Locale
Immediate Local
Branded TermsEASIEST
Low Hanging Fruit
Structure your keywords accordingly
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
QUESTIONS
Further Questions Lets chat
FREE PPC Audit ndash Just Ask
Turnkey Marketing Service
Contact Whitefish Marketing
wwwwhitefishmarketingcouk
01303 720288
hellowhitefishmarketingcouk
Facebookcomwhitefishmarketing
Twitter WhitefishMarktg
The Workshop 32-40 Tontine Street Folkestone Kent CT20 1JU
