3 seo-fundamentals-establishing a domain strategy-slides
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Video : https://www.youtube.com/watch?v=W7WOUi8zx9w&list=PLLQgkMVoGtcvgLirjh3I90ty3qrQl8-ig&index=3
Transcript of 3 seo-fundamentals-establishing a domain strategy-slides
Building the Right Domain Strategy
Picking the Right Domain for SEOPicking the Right Domain for SEO
Things to Consider When Buying a Domain
Avoid-Lots-of-Hyphens-At-All-Cost
Generic Top Level Domains (gTLDS)
Have your domain under 15 characters
Brand domains vskeyword domains
Personal Case Study
Site A: Brand New Site B: 10 Years Old
6 Month ResultsSite A = Some Long tailSite B = Ranked on all
Similarities• Vertical • Keywords• Content • Backlinks
1 Year ResultsSite A = Ranked on allSite B = Ranked top 3 for difficult keywords
2 Year ResultsSite A = Ranked on 1st
page for most keywordsSite B = Considered a brand
Monthly RevenuesSite A = less than $100Site B = $1,000 - $1,500
Monthly RevenuesSite A = $300 - $400Site B = $4,000 - $5,000
Monthly RevenuesSite A = $800 - $1,200Site B = $16,000 - $20,000
Problems• Correlation not
Causation• Algorithm Changes• 1 – 2 year efforts
changed• Deprecation of
backlink similarity
Case Study: Take Aways
2.5 years 5 years
How to Find an Old Domain
Resource Sheet• SEDO (http://plw.me/14Ruw3r) • GoDaddy Auctions (http://plw.me/XaLBfu) • Afternic (http://plw.me/14RuBnE) • DomainTools (http://plw.me/Vy4d5j)• NameCheap Marketplace (http://plw.me/XMiy1R) • Flippa (http://plw.me/12naLMG) • DomCop (http://plw.me/12naRUB)
Pros & Cons of a New Domain
Brandable
Cheap
Clean
Not Indexed
No Strength
No Trust
Tools for Brainstorming
Resource Sheet
• Psychic Whois (http://plw.me/12uOCM9) • Panabee (http://plw.me/12uOHzm) • Dot-o-mator (http://plw.me/12uORqA) • Blungr (http://plw.me/12uOV9T) • BustaName (http://plw.me/12uP25c) • Domize (http://plw.me/12uP1hI) • IWMN (http://plw.me/12uP8tM)
Subdomains or Subfolders?
Fresh Content
Root Association
Social Metrics
Segment Traffic
Off Topic
Easy to Replace
Dominate rankingsBetter User Experience
Synergy Separation
Does Hosting Matter to SEO?
Uptime
Speed
Shared
Location
"You may have heard that here at Google we'reobsessed with speed, in our products and on theweb. As part of that effort, today we're includinga new signal in our search ranking algorithms:site speed. Site speed reflects how quickly awebsite responds to web requests." (Google Blog)
“[Server speed] has a direct impact on thesatisfaction a user has when they visit yourwebsite. Slow load times can lead to a visitorsimply leaving your website, seeking theirinformation elsewhere. If they came from oursearch results that may appear to us to be anunsatisfactory result that we showed. Faster isbetter, but take care to balance absolute pageload speed with a positive, useful userexperience." (Bing Webmaster)
Code to Speed Up HerbalDoc
Search Engine Land Article:http://plw.me/11JU27AGoogle Webmaster
Backlinks
Sample IP: 192.0.2.0
www.example.co.ukwww.example.ca
<meta name="geo.region" content="US-CO" /><meta name="geo.placename" content="Denver" /><meta name="geo.position" content="39.740045,-104.984416" /><meta name="ICBM" content="39.740045, -104.984416" />
Using Search Engine Webmaster Tools
VERIFY DOMAIN VERIFY DOMAINSITEMAP ADDED UPON DOMAIN VERIFICATION
NO PREFERRED DOMAIN SETTING
NO GEOGRAPHIC TARGETING SETTING
ADD GEOGRAPHIC TARGET
SELECT PREFERRED DOMAIN
ADD OR TEST SITEMAP.XML
www.bing.com/toolbox/webmasterwww.google.com/webmasters/tools
SUBMIT TO INDEX SUBMIT URLS
GOOGLE WEBMASTER >> YOUR SITE >> CONFIGURATION >> SETTINGShttp://ww1.herbaldoc.com/sitemap.xml.gzBING WEBMASTER >> DASHBOARD >> CONFIGURE MY SITE >> SUBMIT URLSGOOGLE WEBMASTER >> YOUR WEBSITE >> HEALTH >> FETCH AS GOOGLE
SEO ANALYZER
The Power of your .htaccess
URL Rewrite
WWW
Move Pages
Server Speed
http://www.example.com/productus.php?blue=101http://www.example.com/products/blue/101
Understanding Robots.txt
Everything Indexed
User-agent: *Disallow:
Ignore Everything
User-agent: *Disallow: /
Specific Folder Ignored
User-agent: *Disallow: /folder/
Block Google from Specific Folder
User-agent: googlebotDisallow: /folder1/
Ignore any URL with a question mark in it
User-agent: *Disallow: /*?
Except URLs ending with question marks
User-agent: *Allow: /*?$Disallow: /*?
A Guide For Search Bots
Predetermine Your Site’s Overall Theme
DEPRESSION REMEDIES
HOLISTIC HEALTH
ARTHRITIS REMEDIES
HERBAL DETOX
HOLISTICHEALTH
DEPRESSION REMEDIES
ARTHRITIS REMEDIES
HERBAL DETOX
Building the Right Architecture
Authority
Bad Example
Looking at Flat Architecture
Only 3 Clicks Away from the
Home
source: http://plw.me/TS9A7c
AGE ALLOWS A DOMAIN TO REACH BRAND STATUS QUICKER
USE .HTACCESS TO 301 NON-WWW TO WWW
(OR VICE VERSA)
REMEMBER THAT YOUR ROBOTS FILE IS PUBLIC
FOR ANYONE TO SEE
SPEND TIME CREATING A SOLID SITE HIERARCHY
Key Take Aways
