The Front Door

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VCU + Entrepreneurship

Transcript of The Front Door

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VCU + Entrepreneurship

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Ecosystem of Central VA

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The Team

Stephen SinkPeggy HoBrad Nofal Marcus Robinson Daniel Smith

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How We Got HereIt all began with the talented minds of our local entrepreneurial

leaders...

Jay Markiewicz Carrie RothCara Dickens

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Project Guidelines7 Weeks to… • Foster experiential student

learning on the topic of Entrepreneurship

• Accomplish strategic initiatives for the Central Virginia Entrepreneurship Ecosystem

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Research Process• Branding • Identified Industries• Networking Events• Resources• Questions• Interviews & Surveys• Statistics & Amenities

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Branding A strong brand…

• Delivers message clearly• Confirms Credibility• Connects target prospects

emotionally• Motivates the buyer or user

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The Infographic● Showcase the Central Virginia

Ecosystem● Why start a business in Central

Virginia● Marketing tool to drive people to

the digital tool: www.thefrontdoorva.com

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The Website• www.thefrontdoorva.com

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User Experience: Business Stage

What business stage are you in?

• Idea• Start-Up• Existing Business

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User Experience: End Stage

Where do you see your business going?

• MAIN STREET• MICRO BUSINESS• HIGH GROWTH• GROWTH BUSINESS

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User Experience: Industry What industry are you in?• Agriculture• Computer & Electronics• Consumer Services• Education• Energy & Utilities• Financial Services• Government• Health, Pharmaceuticals & Biotech

Manufacturing• Media & Entertainment • Non-Profit• Real Estate & Construction• Retail• Software & Internet• Telecommunications• Transportation & Storage• Travel, Recreation & Leisure• Wholesale & Distribution• Other

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User Experience: Resource Needs

What are your assistance needs?• Permits & Licenses• Third Party Partners• Networking• Human Resources• Funding• Manufacturing & Supplies• Website & Marketing• Real Estate

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Special Thanks to