PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES

The 4 P’s of Personal Branding

THE FOUR P’S OF PERSONAL BRANDING

P P P P WITH CASEY KNOX

It’s someone’s gut feeling about

you.

It’s what people connect with, and believe about

you.

Your promise, your vision, your values… conveyed.

EDUCATION�

What’s a PERSONAL

Brand?

OVERALL consumers trust

employees and CEOs to get company culture,

product/service, and operations information.

75% of purchasing

decisions are based on emotion.

EDUCATION�

86% of U.S. HR workers

said that a good online reputation can

have a positive impact on your

chances.

Why do PERSONAL

Brands Matter?

EDUCATION�

http://bit.ly/ETB2013

DON’T READ THIS…

JUST TRUST ME!

MY BRAND •  Director at a creative agency •  Full-time mom/wife •  President of the American Advertising Federation Chattanooga

} my identifiers

Digital Habits Your personal brand needs a makeover…

Audit content and bios often: LinkedIn, About.me, Tumblr/Websites, SlideShare��� Grow your following: Twitter / 2950 followers LinkedIn / 1762 connections���Instagram / 878 followers��� Publish regularly: Twitter, Instagram, Facebook, SlideShare, Pinterest, Houzz��� Seek returns: LinkedIn and Facebook���

2 signs Your personal brand needs a makeover…

1.  Your online/offline identifiers don’t match

2.  You yield low professional/

personal returns

What Type Of

Personal Brand Do You

Think You Are?

The news and politics junkie. �

The opinionated connoisseur. �

The self-promoter. �

The helping hand. �

The super networker. �

via Heather Huhman

How do you see yourself?

SELFIE�ASSESSMENT�

Are #selfies about…

o  Project confidence o  Accepts compliments graciously o  Positive o  Sees everything as an opportunity o  Open to trying new things o  Humble o  Know what they like o  Don’t overcomplicate o  Trust their instincts o  Accountable o  Ability to self reflect o  Exhibits self discipline

o  Impulsive o  Flirtatious or seductive o  Naïve o  Care only about appearance o  Feel entitled o  Lack of empathy o  Envious o  Competitive o  Extremely sensitive to criticism o  Extremely critical of others o  Paranoid o  Cynical o  Little sense of humor

Self Confidence & Expression Narcissism & Low Self Confidence

#gymselfie

#petselfie

#halfnakedselfie #blurryselfie

#carselfie

#duckfaceselfie

How do you…

want to be seen?

How Do Others See You?

TRAVEL WRITER

EDITOR

PR PRO

WEB DEVELOPER

CAT LADY

Let’s play a game!������

I’ll Show You Mine, If You Show Me Yours…���

Raise your hand if…

You own a smartphone?

You use emoji’s in text/chat or social media?

EMOJI�ASSESSMENT� How many are negative? 11%

“Your beliefs become your thoughts, Your thoughts become your words,

Your words become your actions, Your actions become your habits, Your habits become your values,

Your values become your destiny.” - Gandhi���

STRATEGY�

4 P’s of Personal Branding���Your personal brand needs a makeover…

Plugged-In

Proactive

Professional

Personable

As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.

Plugged-In.

Tell your story, to guide the truth. Proactive.

owne

d�ow

ned�

earned�

Examples of paid media:��-  Your company syndicates a

press release on PRWeb -  Paid personal Facebook

posts -  Google Ads

YourName.com���

Your personal brand needs a makeover…

—  56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool.���

���—  80% of job seekers want a personal website.���

—  7% of job seekers actually have a personal website.���

GoDaddy������

Wordpress������

Tumblr���������

Build a personal website to standout!

LinkedIn

About.me

Twitter������

Instagram������

Pinterest������

YourName.com���

Content to include on your personal website:

1.  Purpose/focus 2.  Contact info 3.  Professional headline 4.  Brief bio 5.  Your resume 6.  Professional summary/objective 7.  Samples of work 8.  Results 9.  Links 10. Blog 11. Video and other relevant multimedia 12. Testimonials

Set the example, rather than being someone else's. Professional.

������

― Executives from all 2013 Fortune 500 companies are members.

― 5.7Bprofessionally-oriented searches on the platform in 2012.

― 3Mcompanies have LinkedIn Company Pages.

― 1.5Munique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.

― 2.1M active LinkedIn Groups.

― 45% of unique visiting members come from mobile.

STATS

���

― 200 million monthly active users.

― 75 million daily active users. ― 51% male and 49% female

― 23M posts about #design

― 738k posts about #lettering

― 729k posts about #advertising ― 19k posts about #adlife ― 7k posts about #advertisingagency

STATS

Be your friendly self. Personable.

Your personal brand needs a makeover…

When (if ever) is it okay to associate these things with your personal brand? •  Politics •  Religious beliefs

•  Terrorism concerns

•  Natural disasters

•  Man-made disasters

•  Work frustrations

•  Relationship woes

•  Drunken stuper •  Consumer services/products

Generally Speaking…���

4 P’s of Personal Branding���Your personal brand needs a makeover…

Plugged-In

Proactive

Professional

Personable

SUMMARY�

Identify Listen and find who you want to be.

Devote Commit. Commit. Commit.

Establish Create and establish messaging.

Adapt Refine, reinvent, recreate.

Personal Brand Roadmap.���SUMMARY�

Casey Knox Director

Southside Creative Group

423.505.9836 casey@southsidecreative.com

about.me/caseyknox @CaseyMaeKnox

slideshare.net/caseymaeknox

� �

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