The 4 P's of Personal Branding - RELOADED
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PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES e 4 P’s of Personal Brandi Reloaded!
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Personal branding is all about leveraging your brand to make money. Here is a strategic approach to personal branding from personal brand expert Casey Knox.
Transcript of The 4 P's of Personal Branding - RELOADED
PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES
The 4 P’s of Personal Branding
Reloaded!
What’s a PERSONAL
Brand?It’s someone’s
gut feeling about you.
It’s what people connect with, and
believe about you.
My promise, my vision, my values… conveyed.
EDUCATION
WhyDoes It Matter? OVERALL
consumers trust employees and CEOs
to get company culture,
product/service, and operations
information.
75% of purchasing
decisions are based on emotion.
EDUCATION
86% of U.S. HR workers
said that a good online reputation
can have a positive impact on your
chances.
EDUCATION
http://bit.ly/ETB2013
ABOUT• Director at a digital agency • Full-time mom/wife• President of the American Advertising Federation Chattanooga
My life.
}my identifiers
My BrandYour personal brand needs a makeover…
Audit static content and bios monthly:LinkedIn, About.me, Tumblr/websites, SlideShare
Largest followings:Twitter / 2667 followers & LinkedIn / 1762 connections
Publish regularly to: Twitter, Instagram, Tumblr, Facebook, SlideShare
Best returns: LinkedIn and Facebook
EDUCATION
2 signsYour personal brand needs a makeover… 1. Your online/offline
identifiers don’t match
2. You yield low professional/personal returns
ASSESSMENT
WhatType OfPersonalBrand
Are You?
ASSESSMENT
ASSESSMENT
The news and politics junkie.
The opinionated connoisseur.
The self-promoter.
The helping hand.
The super networker.
via Heather Huhman
“Your beliefs become your thoughts, Your thoughts become your words,
Your words become your actions, Your actions become your habits, Your habits become your values,
Your values become your destiny.” - Gandhi
4 P’s of Personal Branding
STRATEGY
As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.
Plugged-In.
YourName.com
Your personal brand needs a makeover…
— 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool.
— 80% of job seekers want a personal website.
— 7% of job seekers actually have a personal website.
GoDaddy
Workfolio.com
Wordpress
Tumblr
Build a personal website to standout!
About.me
YourName.comBuild a personal website to standout!
Content to include on your personal brand website:
1. Purpose/focus2. Contact info3. Professional headline4. Brief bio5. Your resume6. Professional summary/objective7. Samples of work8. Results9. Links10.Blog11.Video and other relevant multimedia12.Testimonials
Tell your story, to guide the truth. Proactive.
EDUCATION
paid
owned
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NOTE: screenshot taken during the crisis
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dpa
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NOTE: screenshot taken 10/14/13
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dow
ned
NOTE: screenshot taken during the Paula Dean crisis
Set the example, rather than being someone else's.
Professional.
― LinkedIn counts executives from all 2013 Fortune 500 companies as members.
― LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.
― More than 3 million companies have LinkedIn Company Pages.
― There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.
― LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.
― In the second quarter of 2013, an average of 33 percent of unique visiting members came through mobile apps, versus just 21 percent a year ago.
STATS
Be your friendly self.Personable.
Your personal brand needs a makeover…
When (if ever) is it okay to associate these things with my personal brand?
• Politics
• Religious beliefs
• Terrorism concerns
• Natural disasters
• Man-made disasters
• Work frustrations
• Relationship woes
• Drunken stuper
• Consumer services/products
Generally Speaking…
4 P’s of Personal BrandingYour personal brand needs a makeover…
Plugged-InProactive
Professional Personable
SUMMARY
IdentifyListen and find who you want to be.
DevoteCommit. Commit. Commit.
Establish
Create and establish messaging.
AdaptRefine, reinvent, recreate.
Personal Brand Roadmap.SUMMARY
Questions?
Casey Knox Director
President of AAF Chattanooga
Phone: 423 505 9836Email: [email protected]
Web: about.me/caseyknox or caseyknox.com
@CaseyMaeKnox
contact.
