The Fanatic’s Guide To Epic Email Marketing
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Transcript of The Fanatic’s Guide To Epic Email Marketing
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CHOOSE AN EMAIL SERVICE PROVIDER
Do They Provide
PRIVATE IPs
SAMPLE ! FREE TRIAL !
CAN-SPAM COMPLIANCE
TRACKING & METRICREPORTS
LISTSEGMENTATION
TIME IS RIGHT
HOW OFTEN ??
GIVING IN TO METRICMANIA
CREATE A BRANDED TEMPLATE
CONTENT
LINKS
SHAREABLE
LINKS TOLANDING PAGES
LINKS TO
WEBSITE
BACK UP INFRASTRUCTURE
KILLER SUBJECT LINE
MAGNETIC HOOK (WIIFM) ENGAGING CONTENT
CALL TO ACTIONLOGO
SNAPPY DESIGN
PICTURES
3
7
THE EXPERTSRECOMMEND 3pm-7pm!
DAILY WEEKELY MONTHLY FORTNIGHTLYThe ideal frequency f o r B 2 B p r o d u c t s and newsletters. Not t o o f a r a p a r t a n d certainly not closely
spaced either .
For those se l l ing a product or a service that i s sub ject to frequently changing
features or offers.
For when you don’t have a whole lot to say, but still want to establish a presence.NO
DELIVERY RATESHow much is getting through?
OPEN RATESHow much is REALLY getting through?
BOUNCESExcessively high bounce rates?
CONVERSIONS Are you meeting your goals?
CLICKS The number of clicks
D E P LO YCHECK