The facts about advertising
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Transcript of The facts about advertising
What's it worth to What's it worth to have your name have your name and phone number and phone number in front of your in front of your Clients when a Clients when a plumbing problem plumbing problem occurs ?occurs ?
The facts about The facts about advertisingadvertising
AdvertisingAdvertising cost in the plumbing cost in the plumbing industry consumes industry consumes 12 to 18% of 12 to 18% of the cost of doing business. the cost of doing business.
When the average person has a When the average person has a plumbing problem, the first thing plumbing problem, the first thing they do is take a plumbers name they do is take a plumbers name from the from the Yellow pagesYellow pages within the within the first three ads., if your number first three ads., if your number four, four, YOU LOSE !YOU LOSE !
The facts about ClientsThe facts about Clients
Even if you have a Even if you have a regular Clientregular Client, if , if they have a they have a plumbing emergencyplumbing emergency,,
3 out of 53 out of 5 will grab the infamous will grab the infamous YELLOW PAGESYELLOW PAGES to solve there to solve there problem!problem!
The The other twoother two will will CALL YOU IF CALL YOU IF YOUR PHONE NUMBER IS HANDYYOUR PHONE NUMBER IS HANDY and your line is free.and your line is free.
More facts about More facts about ClientsClients
In an In an emergency plumbing emergency plumbing situationsituation, due to failure of a , due to failure of a plumbing device, the plumbing device, the average average home owner will up-grade to a home owner will up-grade to a better productbetter product in order not to suffer in order not to suffer from the same situation again. from the same situation again.
Unless your name is in front of the Unless your name is in front of the Client in an emergency plumbing Client in an emergency plumbing situation, situation, THEY WON’T REMEMBER THEY WON’T REMEMBER YOU !!YOU !!
The Ideal Scenario !The Ideal Scenario !
A large portion of the A large portion of the 18 to 25%18 to 25% advertising budget advertising budget is now profitis now profit..
Your Client has Your Client has no need for theno need for the Yellow Yellow PagesPages to find a Plumber to find a Plumber
Your Your business and up-sells increasebusiness and up-sells increase because because YOUYOU are in the house first. are in the house first.
Your Your Client service incentive increasesClient service incentive increases because because you solve the problem, you solve the problem, and and eliminateeliminate the the Client stress.Client stress.
There’s MoreThere’s More
The home owner is The home owner is singing your singing your praisespraises because because you solved their you solved their problem.problem.
Word of mouth advertisingWord of mouth advertising from from the Client is in abundance.the Client is in abundance.
You get You get more Clientsmore Clients and better and better quality sales at quality sales at higher profits.higher profits.
Lets turn the Lets turn the NEGITIVESNEGITIVES POSITIVE !POSITIVE ! If you had a system that could put your name in front If you had a system that could put your name in front
of every one of your Clientsof every one of your Clients
At the exact moment they required yourAt the exact moment they required your services,services,
With your business name and telephone number at With your business name and telephone number at their finger tips,their finger tips,
And also advise them of an inspection cycle. And also advise them of an inspection cycle.
WOULDN’T THAT BE GREAT !!WOULDN’T THAT BE GREAT !!
YOU CAN !!YOU CAN !!
INTRODUCININTRODUCINGG
THETHE
HOME GUARDHOME GUARD
EARLY WARNING EARLY WARNING SYSTEMSYSTEM
How It WorksHow It Works
The Home Guard Early Warning System is a state of The Home Guard Early Warning System is a state of the art hybrid leak detection system.the art hybrid leak detection system.
It incorporates a two part sensor system, one It incorporates a two part sensor system, one monitoring possible leak areas, and the other monitoring possible leak areas, and the other monitoring drain backups. monitoring drain backups.
The sensors transmit an RF signal to the control unit The sensors transmit an RF signal to the control unit which processes the information and sounds a voice which processes the information and sounds a voice message.message.
This This UNIQUE VOICE MESSAGEUNIQUE VOICE MESSAGE not only alerts to a leak not only alerts to a leak or drain backup, but advises or drain backup, but advises YOUR NAME AND PHONE YOUR NAME AND PHONE NUMBER TO THE ClientNUMBER TO THE Client
Not Only That, it also Not Only That, it also SOUNDS AN INSPECTION SOUNDS AN INSPECTION MESSAGEMESSAGE at a preset interval. at a preset interval.
The Number of Times The Message The Number of Times The Message Repeats is Pre-Programmed Using The Repeats is Pre-Programmed Using The ProgrammerProgrammer
What the Client Hears What the Client Hears When A Leak is When A Leak is DetectedDetected
What The Client Hears What The Client Hears When The Inspection When The Inspection Message is ActivatedMessage is Activated
The Number of Times The Message The Number of Times The Message Repeats is Pre-Programmed by The Repeats is Pre-Programmed by The ProgrammerProgrammer
System ComponentsSystem Components
Control UnitControl Unit
No hardwire No hardwire installation, Set it installation, Set it down and turn it down and turn it on,on,
ITS THAT EASY !ITS THAT EASY !
Point of Use SensorPoint of Use Sensor
Leak Detection Leak Detection SensorSensor
No Hardwire No Hardwire Installation, set Installation, set unit in area to be unit in area to be monitored . monitored .
ITS THAT EASY !ITS THAT EASY !
Patented Drain Guard Patented Drain Guard TechnologyTechnology Drain Guard SensorDrain Guard Sensor
Bright Blinking Bright Blinking Red Red LEDLED for night time for night time location of cleanout.location of cleanout.
Remove existing Remove existing drain cleanout plug, drain cleanout plug, replace with Drain replace with Drain Guard Sensor, Guard Sensor,
ITS THAT EASY !ITS THAT EASY !
Voice Program KitVoice Program Kit
Home Guard Voice Home Guard Voice Program Kit Program Kit
Employs Employs WINDOWS WINDOWS BASED SOFTWAREBASED SOFTWARE
AndAnd Micro Processor Micro Processor
TechnologyTechnology
This Insures This Insures complete complete ease of operationease of operation to to install the install the Professionally Professionally Recorded Voice MessagesRecorded Voice Messages
Just Follow these four Just Follow these four simple stepssimple steps
STEP ONESTEP ONE
Install Install Programmer Programmer Cable to Your PC Cable to Your PC Sound Card Line Sound Card Line Out, and to a Out, and to a Communication Communication Port on your Port on your ComputerComputer
STEP TWOSTEP TWO
Connect Other Connect Other End of End of Programmer Programmer Cable to the Cable to the Home Guard Home Guard Early Warning Early Warning System Control System Control UnitUnit
STEP THREESTEP THREE
Insert Home Insert Home Guard Windows Guard Windows Based CD into Based CD into Your PC Compact Your PC Compact Disk DriveDisk Drive
STEP FOURSTEP FOUR
The Compact Disk will The Compact Disk will Automatically LoadAutomatically Load
The Familiar Windows The Familiar Windows Task Screen will Guide Task Screen will Guide You Through the You Through the Installation Process.Installation Process.
Its That Easy !Its That Easy !
SOUNDS EXPENSIVE ?SOUNDS EXPENSIVE ?
Surprisingly The Home Guard Surprisingly The Home Guard Early Warning System is priced to Early Warning System is priced to allow Plumbing Companies to use allow Plumbing Companies to use it as a it as a PROFIT LEADERPROFIT LEADER..
You can You can RECOVER THE COSTRECOVER THE COST of of the unit with the the unit with the First Call to the First Call to the Client Client who has the system who has the system installed in their home.installed in their home.
DON’T DELAYDON’T DELAY
Contact your HOME GUARD Contact your HOME GUARD DEALER TODAY,DEALER TODAY,
Every Every ClientClient WITHOUTWITHOUT one one can only can only COST YOU PROFITS.COST YOU PROFITS.
Every Every Client WITHClient WITH one can one can only only INCREASE YOUR BOTTOM INCREASE YOUR BOTTOM LINELINE
Home Guard Home Guard EarlyEarly WarningWarning SystemSystem
702 Eugene Rd.702 Eugene Rd.
Palm Springs, Ca. 92264Palm Springs, Ca. 92264
(760) 327-8718(760) 327-8718