The Evolution of Facebook
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Transcript of The Evolution of Facebook
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Evolution of Facebook
Franchise Consumer Marketing ConferenceJune 23, 2014
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Tonight’s Agenda
I. IntroductionsII. Overview on G/O Digital
III.The Evolution of FacebookIV.Key Numbers for Key Business Drivers
V. Q-n-A & Social
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Google Premier
SMB Partner
Facebook PMD Partner
Who is G/O Digital?
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Evolution of FacebookRaj Choudhury
CEO, BLiNQ Media
BLINQ MEDIA - A GANNETT COMPANY • © 2014
BRANDING
IN THE PAST WE’VE USED FACEBOOK CAMPAIGNS FOR:
FAN ACQUISITION
POSTENGAGEMENT
BRANDING
DIRECTRESPONSE
E-COMMERCE
LEAD GENERATION
DIRECTRESPONSE
CPF | CPE ONLINE SALES
IN-STORE SALES
BLINQ MEDIA - A GANNETT COMPANY • © 2014
BRANDINGDIRECT
RESPONSEIN-STORE
SALES
MEASUREMENT
FACEBOOK USED TO DIRECTLY DRIVE IN-STORE SALES
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
THE FACEBOOK NARRATIVEMARKETPLACE POSITIONING & USE CASES
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RE-WRITING THE FACEBOOK NARRATIVE
SHIFTING HOW BRANDS THINK ABOUT AND USE FACEBOOK.
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-PHILLIP RATHER, FACEBOOK
“WHAT DOES ‘SOCIAL’ EVEN MEAN? THE INTERNET HAS ALWAYS BEEN SOCIAL.”
BLINQ MEDIA - A GANNETT COMPANY • © 2014
BLINQ MEDIA - A GANNETT COMPANY • © 2014
SO WHAT IS THE VALUE OF FACEBOOK FOR
BRANDS?
BLINQ MEDIA - A GANNETT COMPANY • © 2014
IT’S NOT THAT IT’S “SOCIAL”
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… IT IS IDENTITY & SCALE.
BLINQ MEDIA - A GANNETT COMPANY • © 2014
… IT IS IDENTITY & SCALE.
BLINQ MEDIA - A GANNETT COMPANY • © 2014
PARENTS WITH CHILDREN IN SCHOOL IN
AURORA, IL
YOUNG ADULTS WHO DINE OUT 3 DAYS A WEEK IN
NAPERVILLE, IL
BLINQ MEDIA - A GANNETT COMPANY • © 2014
WHERE THEY SPEND THEIR TIME.
z
BLINQ MEDIA - A GANNETT COMPANY • © 2014
THE AVERAGE USER CHECKS THEIR
FACEBOOK 13 TIMES A DAY
WHERE PEOPLE DISCOVER WHAT MATTERS MOST
TO THEM.
BLINQ MEDIA - A GANNETT COMPANY • © 2014
BLINQ BUILDS TECHNOLOGY FOCUSED ON
MAKING IT POSSIBLE FOR ADVERTISERS TO TAKE ADVANTAGE OF THAT VALUE.
BLINQ MEDIA - A GANNETT COMPANY • © 2014
Facebook Amplifies Local Reach
Facebook complements and amplifies newspaper circulation
Sunday Newspaper Circulation
Indianapolis Star
272,728Sunday Circulation
Mass Increase in
Targeted Reach
Facebook ReachOpportunity
594,620
BLINQ MEDIA - A GANNETT COMPANY • © 2014
4% Paid Advertising
Big opportunity for Franchises on Facebook25M SMB’s have Facebook pages, yet only 4% implement paid advertising.
25M SMBs
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Key Numbers For Key Business Drivers
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Key Numbers For Key Business Drivers
• 25M SMB’s have Facebook pages, yet only 4% implement paid advertising
• Facebook’s Ad Revenue is projected to be $10.93 billion, a 56% increase from last year
• Facebook only has a 7.8% market share of global digital ad spending, up from 4.1% in ’12
• eMarketer estimates that digital ad spending worldwide will reach $140.15 billion this year
• Digital ad spending is estimated to grow by 17% compared to ‘13
• 60% of digital ad spend goes towards direct-response goals, according to e-Marketer
• Google’s market share of US digital ad revenues reached 39.7% in 2013 • Facebook’s market share of US digital ad revenues is only 7.6% in 2013
• So what do these numbers ultimately mean?
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Updated Platform Just Waiting For You
• Facebook is FINALLY focusing on DIRECT-RESPONSE/STORE TRAFFIC marketing goals
• Facebook has a huge vault of information about its users from:• Activity on the site• Piping in users’ web browsing habits and • Piping in users’ app usage
• The RESULT is simple: there is a more complete profile on your potential audience
• It’s not new…but its STRONGER than ever
• Facebook continues to market itself as an alternative to TV• Brands need to alter their strategies
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Testimonial
"It appears that the free ride is nearly over for businesses that use Facebook as a marketing tool. You'll have to
decide if it's worth paying for engagement on Facebook or consider using other social networks that still have decent
organic reach potential."
Ken Colburn, President and CEO of Data Doctors& G/O Digital Client
BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
Questions?