The Evolution of Facebook Marketing - Ignite Social Media
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Transcript of The Evolution of Facebook Marketing - Ignite Social Media
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The Evolution of Facebook Marketing
We’ll begin shortly…
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#IgniteFBM
Jim TobinFounder, PresidentIgnite Social Media@jtobin
Erica McClennySr. Vice President, Client Services
Expion@EricaMcClenny
Who’s presenting?
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Expion Plug
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#IgniteFBM
Details
• Jim & Erica will lead Q&A at the end of the call.• Tag your tweets with #IgniteFBM.• We’ll send an email follow up with the deck,
recording, and whitepaper.
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Where Were We?
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Groups
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Brand Pages
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Landing Tabs
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Timeline
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Where We Are Today
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1.) Audience Interaction
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Quality Content Examples
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#IgniteFBM
Audience Interaction
76% Lift
28% Lift
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2.) Generating Reach
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Organic Reach
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25k Shares120k New Fans
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2.) Organic Reach
• Communicate a clear call to action.• Focus on the “I” – as in “Why should I share this?”• Make a person seem smarter, funny, etc.• Create an incentive to share.• Generate a conversation.• Share helpful content.
To optimize organic reach:
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Paid Reach
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Ads More Expensive, Less Effective
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Facebook Ad Revenue is Growing Quickly
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37k Clicks13k Tab Views
10k New Fans
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#IgniteFBM
To optimize paid reach:
Paid Reach
1. Use dark posts2. Segment your promoted posts3. Remember 20% rule4. Use in conjunction with other strategies
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3.) Mobile Marketing
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Fans are spending less time in front of their computers and more time on their mobile devices
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Facebook isn’t there yet…
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Hungry For Mobile Ad Revenue
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Is Facebook Too Aggressive?
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Impact of Facebook Home?
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3.) Mobile Marketing
• Facebook continues to invest in mobile.• Mobile investments create targeted
marketing opportunities for brands.• Facebook Home creates a persistent
brand presence on the home screen.
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Where is Facebook Marketing Headed?
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Parent-ChildGlobal, Local,
Product
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#IgniteFBM
Parent-Child: Global footprints
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#IgniteFBM
Parent-Child: Local footprints
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Graph Search Impacts
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#IgniteFBM
Nearby Search
Graph Search feed local map and friends who’ve been
there or talking about those brands
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Fragmentation
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Has Facebook Peaked?
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In Summary
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#IgniteFBM
3 Keys to Evolutionary Success
1. Earned > Paid2. Assume Mobile3. Invest In Content.
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Thank you for attending!
Tweet your questions @ignitesma.