THE EUROPEAN UNION IN A TIME OF RENAISSANCE

april 2007 http://vision2020.canalbloapril 2007 http://vision2020.canalblog.comg.com

11Marc Luyckx Ghisi Dean Marc Luyckx Ghisi Dean CBA ZagrebCBA Zagreb

THE EUROPEAN UNION IN THE EUROPEAN UNION IN A TIME OF RENAISSANCEA TIME OF RENAISSANCE

Marc LUYCKX GHISIMarc LUYCKX GHISIDean of Cotrugli Business Dean of Cotrugli Business

AcademyAcademy



CHAPTER 1:CHAPTER 1:

BUSINESS IN A TIME BUSINESS IN A TIME OF DEEP TRANSFORMATIONOF DEEP TRANSFORMATION

Marc Luyckx Ghisi Dean Marc Luyckx Ghisi Dean CBA ZagrebCBA Zagreb


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P. Drucker: TransformationP. Drucker: TransformationEvery few hundred years in Western History Every few hundred years in Western History

there occurs a sharp transformation. there occurs a sharp transformation. Within a few short decades, society rearranges Within a few short decades, society rearranges

itself : its worldview (paradigm), its basic itself : its worldview (paradigm), its basic values, its social and political structures, its values, its social and political structures, its arts, its key institutions. arts, its key institutions.

Fifty years later there is a new world.”Fifty years later there is a new world.”

Peter DRUCKER: Peter DRUCKER: “Post Capitalist Society”.“Post Capitalist Society”. Butterworth Heinemann, 1993, 2001, Butterworth Heinemann, 1993, 2001, p.1.p.1.



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One of the most fundamental One of the most fundamental shiftsshifts• ““We are living through one of the most We are living through one of the most

fundamental shifts in History: a change in the fundamental shifts in History: a change in the actual belief structure of Western Society. No actual belief structure of Western Society. No economics, political or military power can economics, political or military power can compare with the power of a change of mind. compare with the power of a change of mind. By deliberately changing their images of By deliberately changing their images of reality, people are changing the world.” reality, people are changing the world.”

Willis HARMAN Stanford Research Institute Willis HARMAN Stanford Research Institute (+1997)(+1997), Founder of the , Founder of the “World Business “World Business Academy”Academy”



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Transformation’s five levelsTransformation’s five levels1.1. Humanity is in danger of collective Humanity is in danger of collective death death 2.2. End of the Patriarchal values (CCC)End of the Patriarchal values (CCC)3.3. End of modernity---Transmodernity= End of modernity---Transmodernity=

post secular, flat, tolerant, new level of post secular, flat, tolerant, new level of responsibility and consciousness.responsibility and consciousness.

4.4. Knowledge society as a turbo of changeKnowledge society as a turbo of change5.5. Crisis of all institutions. EU = Crisis of all institutions. EU =

transmodern structuretransmodern structure



66

Transmodern Business

Knowledge SocietyTRANSMODERN

Danger

Industrial leftovers who have not grasped the changeAgrarian

premodern

Agrarianleftovers

Culturalcreatives

IndustrialMODERN

Sept. 11, 2001?

New Women-Men Partnership Society

End ofPatriarchal Society

Transmodern Business

Knowledge SocietyTRANSMODERN

Danger

Industrial leftovers who have not grasped the changeAgrarian

premodern

Agrarianleftovers

Culturalcreatives

IndustrialMODERN

Sept. 11, 2001?

New Women-Men Partnership Society

End ofPatriarchal Society

Transition to Transmodern

Death ?



77

Confronting the anguish of Confronting the anguish of changechange

Acceptation of Acceptation of the the TransformationTransformation

Cloud of deep transformation of our Cloud of deep transformation of our world societiesworld societies

NEUROTIC: NEUROTIC: There is NO There is NO changechange

PSYCHOTIC: PSYCHOTIC: Everything Everything changeschanges



TRANSMODERNITY:TRANSMODERNITY:FIVE LEVELS OF CHANGEFIVE LEVELS OF CHANGE



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1.1. HumanityHumanity is in danger of collective is in danger of collective death death although we have money and technologyalthough we have money and technology

2.2. End of the Patriarchal values (Command, End of the Patriarchal values (Command, control)control)

3.3. End of “Modernity”. “Transmodernity” = the End of “Modernity”. “Transmodernity” = the best of premodern and modern. post secular, best of premodern and modern. post secular, flat, tolerant, new level of resp. & flat, tolerant, new level of resp. & consciousness.consciousness.

4.4. Knowledge society as a turbo of changeKnowledge society as a turbo of change5.5. Crisis of all institutions.Crisis of all institutions.



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The Iceberg of The Iceberg of TRANSMODERNITYTRANSMODERNITY

Level 2 : End of Patriarchal myths, sacred and Level 2 : End of Patriarchal myths, sacred and valuesvalues

Level 3: End of Modernity: REASON Only Truth, Science, Violence, Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, ControlPyramids, Control

Level 4 : The knowledge society : post-capitalist society Level 4 : The knowledge society : post-capitalist society ((DruckerDrucker))

Level 5 : Credibility gap of all Institutions is increasing Level 5 : Credibility gap of all Institutions is increasing

Level 1 : Danger of Collective Level 1 : Danger of Collective DeathDeath

dramaticallydramatically……



Level 2: Level 2:

END OF PATRIARCHAL END OF PATRIARCHAL VALUESVALUES



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From Matrilinear to From Matrilinear to PatriarchalPatriarchal• MATRILINEAR(-3500)MATRILINEAR(-3500)• Woman= Goddess, Woman= Goddess, • snake = her powersnake = her power• SACRED = LIFE tree, SACRED = LIFE tree,

blood, birth…blood, birth…• Sexuality + PleasureSexuality + Pleasure• Power = life givingPower = life giving• Beauty + art Beauty + art

CreativityCreativity

• PATRIARCHAL PATRIARCHAL • God the Father God the Father • women infer + sin.women infer + sin.• SACRED= Violent SACRED= Violent

DEATH, blood, cross…DEATH, blood, cross…• Sex pleasure impureSex pleasure impure• Power = to killPower = to kill• Ascetism is better Ascetism is better



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END OF COMMAND AND END OF COMMAND AND CONTROLCONTROL• Every LEADER will have to shift his Every LEADER will have to shift his

approach, and the political structures approach, and the political structures towards post patriarchal values: towards post patriarchal values: – respect for the environment, respect for the environment, – Importance of human relationsImportance of human relations– Fostering the joy of creation,Fostering the joy of creation,– contact with nature, link with the contact with nature, link with the

cosmos,cosmos,– Interiority, spiritual dimensionInteriority, spiritual dimension



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A NEW WOMAN-MAN A NEW WOMAN-MAN RELATIONRELATION• In every couple around the world, we In every couple around the world, we

see a hidden transformation of the see a hidden transformation of the relation. Hence... some new conflicts! relation. Hence... some new conflicts!

• This means that women This means that women and and men are men are obliged to redefine their roles and obliged to redefine their roles and behaviours.behaviours.

• Few structures are able to help couples Few structures are able to help couples in this unexplained transition. SILENCE.in this unexplained transition. SILENCE.



LEVEL 3: LEVEL 3: END OF MODERNITYEND OF MODERNITY



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Multi level changes...Multi level changes...

1.1. Structures: From pyramids to void circleStructures: From pyramids to void circle2.2. Status of rational thinkingStatus of rational thinking3.3. Status of Spiritual aspiration (religion) in public.Status of Spiritual aspiration (religion) in public.4.4. Status of truth: real tolerance.Status of truth: real tolerance.5.5. Status of Science and tech.Status of Science and tech.6.6. Status of political violence: beyond warStatus of political violence: beyond war7.7. Status of body, intuition, ethics, esthetics...Status of body, intuition, ethics, esthetics...



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0. Pre-Modern to Modern : 0. Pre-Modern to Modern : Pyramid to PyramidPyramid to Pyramid

PRE-MODERNPRE-MODERN MODERNMODERN

COSMOS = objectCOSMOS = object

GODGOD

ClergyClergy

GovernmentGovernment

MenMen

WomenWomen

REASONREASON

EconomistEconomist


MenMen

WomenWomen

COSMOS = sacredCOSMOS = sacred



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1. From Modern to 1. From Modern to Transmodern: Transmodern:

From Pyramid to void cercle From Pyramid to void cercle MODERNMODERN TRANSMODERNTRANSMODERN

CulturesCultures

Centre is emptyCentre is empty

Men part of Men part of COSMOSCOSMOS

Men ‘above’ the Men ‘above’ the COSMOSCOSMOS

REASONREASON

EconomistEconomist


MenMen

WomenWomen



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2. STATUS OF RATIONAL 2. STATUS OF RATIONAL THINKINGTHINKING

• Rational thinking has been a liberation Rational thinking has been a liberation struggle against medieval obscurantism.struggle against medieval obscurantism.

• It has become now, like a mental prison.It has become now, like a mental prison.• Rationality is loosing its Rationality is loosing its divine statusdivine status. And . And

is only is only one one way to think. way to think.• Other ways of thinking like intuition, Other ways of thinking like intuition,

connection to the cosmos, gain credibility.connection to the cosmos, gain credibility.



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3. STATUS OF SPIRITUAL 3. STATUS OF SPIRITUAL ASPIRATION IN PUBLICASPIRATION IN PUBLIC

• For evident reasons modernity has For evident reasons modernity has taken distance from religions.taken distance from religions.

• But in doing this, it has progressively But in doing this, it has progressively marginalized religions and spiritual marginalized religions and spiritual aspiration as outdated.aspiration as outdated.

• This negation of such an important This negation of such an important human dimension is in crisis.human dimension is in crisis.

• Probably : disinction but not separation.Probably : disinction but not separation.



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4. STATUS OF TRUTH4. STATUS OF TRUTHMODERNMODERN• PyramidalPyramidal• IntolerantIntolerant• Rational = truthRational = truth• Secular (France)Secular (France)• DisenchantedDisenchanted• NOT ResponsibleNOT Responsible• No conscious of wholeNo conscious of whole

TRANSMODERNTRANSMODERN• Round table + HoleRound table + Hole• Radical toleranceRadical tolerance• Truth exist=“void”Truth exist=“void”• Post secularPost secular• Re-enchantedRe-enchanted• Collective responsibilityCollective responsibility• New level of New level of

consciousnessconsciousness



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5. NEW ROLE OF SCIENCE & 5. NEW ROLE OF SCIENCE & TEC.TEC.• Science & Technology had received in Science & Technology had received in

“modern” times a ““modern” times a “divine” divine” status, because status, because they were rational they were rational thus truethus true. Now they have . Now they have to be at the service of our survival in a to be at the service of our survival in a sustainable future.sustainable future.

• Science was above ethics, Science was above ethics, value free ! value free ! Now Now ethics is back and citizens ask questions.ethics is back and citizens ask questions.

• Science was functioning in a Science was functioning in a offer economyoffer economy (please consume what we invent !). (please consume what we invent !).

• Now science HAS to function in a Now science HAS to function in a demand demand economyeconomy (please be part of the solution !). (please be part of the solution !).



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5. SCIENCE5. SCIENCE• And science is reinventing itself at full And science is reinventing itself at full

speed.speed.• And this happens through hard And this happens through hard

paradigm conflicts (Tomas Kuhn, paradigm conflicts (Tomas Kuhn, Harvard)Harvard)

• Back to a “poetic” approach to Back to a “poetic” approach to nature... (Ilya Prigogine, Nobel prize nature... (Ilya Prigogine, Nobel prize 1977).1977).



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6. STATUS OF POLITICAL 6. STATUS OF POLITICAL VIOLENCEVIOLENCE

• Modernity has created the State as Modernity has created the State as zone of internal NON-violence zone of internal NON-violence inside. inside. But outside the borders, citizens are But outside the borders, citizens are obliged to kill. obliged to kill.

• Transmodernity has invented Transmodernity has invented structures of structures of non-violence between non-violence between States: States: The EU. The EU.

• But European Governments “sell” the But European Governments “sell” the EU as a market...EU as a market...



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7. STATUS OF INTUITION, 7. STATUS OF INTUITION, ETHICS, BODY, SACRED, ETHICS, BODY, SACRED,

DEATH... DEATH... • Many things are changingMany things are changing• We see that intuition, ethics, esthetics, are We see that intuition, ethics, esthetics, are

really becoming important again.really becoming important again.• The very concept of sacred has transformed The very concept of sacred has transformed

more in 40 years than in 2000 years!more in 40 years than in 2000 years!• The way we see death and life after death The way we see death and life after death

is also changing completely...is also changing completely...• We see a reconnexion of body, mind, soul, We see a reconnexion of body, mind, soul,

intelligence...Towards Reenchantment ?intelligence...Towards Reenchantment ?



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CONSEQUENCE: CONSEQUENCE: POLITICAL CHOICES (I)POLITICAL CHOICES (I)• EU should be presented as the 1° EU should be presented as the 1°

Transmodern political project of the Transmodern political project of the XXI° century.XXI° century.

• Politicians should dear to say that we Politicians should dear to say that we are like at the beginning of are like at the beginning of Renaissance...Renaissance...

• They should call people to reflect They should call people to reflect worldwide on the new sustainable worldwide on the new sustainable structures of the future.structures of the future.



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CONSEQUENCE:CONSEQUENCE:POLITICAL CHOICES (II)POLITICAL CHOICES (II)• The main world problems are politicalThe main world problems are political

– World hungerWorld hunger– EducationEducation– WaterWater– inequalitiyinequalitiy

• The money is there. It would cost 10 The money is there. It would cost 10 to 20% of what is spent for arms... to 20% of what is spent for arms...



2828

CONSEQUENCE: CONSEQUENCE: ECONOMIC CHOICES (I)ECONOMIC CHOICES (I)• Politicians and economist should have the Politicians and economist should have the

courage to say that we are not anymore courage to say that we are not anymore in the industrial capitalist period.in the industrial capitalist period.

• We are already in the knowledge We are already in the knowledge economy which is post capitalist economy which is post capitalist (Drucker).(Drucker).

• But nobody dears to say the truth to the But nobody dears to say the truth to the citizens. And they know it .... citizens. And they know it .... subconsciously.subconsciously.



2929

CONSEQUENCE: CONSEQUENCE: ECONOMIC CHOICES (II)ECONOMIC CHOICES (II)• And this “knowldege conomy” (Lisbon Strategy And this “knowldege conomy” (Lisbon Strategy

of the EU 2000-2010), could be oriented of the EU 2000-2010), could be oriented towards sutainability and social inclusion. towards sutainability and social inclusion.

• We can decide this. A debate is urgent and We can decide this. A debate is urgent and needed. needed.

• But this presupposes that the economists and But this presupposes that the economists and politicians “wake up” from the “free trade” politicians “wake up” from the “free trade” industrial nightmare which is unable to lead to industrial nightmare which is unable to lead to a sustainable world.a sustainable world.



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THE DINOSAUR SYNDROM !THE DINOSAUR SYNDROM !• We are in a time of rapid change. We are in a time of rapid change. • It is time to speak out and reflect It is time to speak out and reflect

together like in this Congress...together like in this Congress...• Many structures will become dinosaurs, Many structures will become dinosaurs,

if they are unable to transform...if they are unable to transform...• Better create new structures without Better create new structures without

fighting the old ones. fighting the old ones.



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Policy and anguishPolicy and anguish• Example: war on terrorism. Seems to Example: war on terrorism. Seems to

foster more anger and terrorism, and foster more anger and terrorism, and “clash of civilizations”. Exactly the “clash of civilizations”. Exactly the opposite result.opposite result.

• Like persecution of Christians Like persecution of Christians • Are politicians able to confront the Are politicians able to confront the

changes?changes?• What is their mission today?What is their mission today?



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Conclusion Conclusion • Where are you personally? Are you Where are you personally? Are you

feeling this transition?feeling this transition?• Where are Croatian young business Where are Croatian young business

leaders? Which paradigm are they in ?leaders? Which paradigm are they in ?• Where does Croatia fit in the European Where does Croatia fit in the European

discussion? Which paradigm?discussion? Which paradigm?• What is the future of Croatia? What is the future of Croatia?

Transmodern?Transmodern?



CHAPTER 2:CHAPTER 2:

WHAT IS KNOWLEDGE WHAT IS KNOWLEDGE ECONOMICS?ECONOMICS?

((Level 4! )Level 4! )



3434

DEFINITIONSDEFINITIONS• Data:Data: what is on the web, unorganised what is on the web, unorganised• Information:Information: is already sorted by google. is already sorted by google.

Overabundance.Overabundance.• Knowledge:Knowledge: is digested by is digested by human brain. human brain. • Human brain and networks are the Human brain and networks are the

NEW TOOLS of PRODUCTIONNEW TOOLS of PRODUCTION• WisdomWisdom, Knowledge are , Knowledge are rare. Not rare. Not

enough. enough.



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A new world...A new world...1.1. New tool of productionNew tool of production : : human brainhuman brain2.2. New CEONew CEO: Enabling creativity and sharing, Caring for : Enabling creativity and sharing, Caring for

humans = new humans = new human-centeredhuman-centered management management3.3. New value creation process : New value creation process : adding K to K.adding K to K.4.4. New TradeNew Trade: from : from Free TradeFree Trade to to Free SharingFree Sharing5.5. New measurementsNew measurements = = qualitative “qualitative “intangibles”intangibles” 6.6. New strategyNew strategy: beyond war: : beyond war: win-win win-win not win-loosenot win-loose7.7. New definition of ProgressNew definition of Progress = qualitative = qualitative8.8. Beyond patentingBeyond patenting towards towards “Open Source”“Open Source”9.9. Beyond pyramidsBeyond pyramids towards towards networksnetworks10.10.Capitalizing on Capitalizing on cultural cultural capital + capital + gendergender capital capital



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1. NEW TOOL OF 1. NEW TOOL OF PRODUCTION PRODUCTION The tool of production is not anymore The tool of production is not anymore

machine + technol.+ €machine + technol.+ € It is human brain = Networks sharing It is human brain = Networks sharing

knowledge in order to create new K. knowledge in order to create new K. This This new tool of productionnew tool of production is more is more

important than important than capitalcapital and and technoltechnol. . Hence Post capitalist society!Hence Post capitalist society!



3737

2 NEW CEO FUNCTION2 NEW CEO FUNCTION• Old CEO: command, control, captureOld CEO: command, control, capture• New CEO: New CEO:

– enable the creativity of his “human enable the creativity of his “human capital”= tool of Productioncapital”= tool of Production

– Enable and creator of networks around Enable and creator of networks around his team. Cannot control networks!his team. Cannot control networks!

– Care for the intangible assets= brandCare for the intangible assets= brand



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2. CEO AND NEW 2. CEO AND NEW MANAGEMENTMANAGEMENT• Human capital is central because it is Human capital is central because it is

caring for the tool of production: caring for the tool of production: Please come back! Please come back!

• Thus Thus Management : shifts 180° Management : shifts 180° towards human centeredness = towards human centeredness = more creativity-centred, gender & more creativity-centred, gender & culture – centred.culture – centred.



3939

3. 3. NEW VALUE CREATION NEW VALUE CREATION PROCESPROCES• INDUSTRIAL SOC.INDUSTRIAL SOC.• Add value to objectAdd value to object• From steel to car !From steel to car !• Tool is MachineTool is Machine• Humans are costHumans are cost• Management is Management is

machine-centeredmachine-centered• Machine is centralMachine is central

• KNOWLEDGE SOC.KNOWLEDGE SOC.• Create new K Create new K • From data, info to KFrom data, info to K• Tool is Human brain Tool is Human brain

in Networksin Networks• Humans are capitalHumans are capital• Management is Management is

Human-centeredHuman-centered• Machine is at serviceMachine is at service



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4. 4. BEYOND TRADE (I)BEYOND TRADE (I)• If I exchange an object against money, I If I exchange an object against money, I

loose the object. This is “trade”: I win loose the object. This is “trade”: I win and I loose. “Win-Loose” logicand I loose. “Win-Loose” logic

• If I exchange knowledge, If I exchange knowledge, I do not loose I do not loose my knowledge. my knowledge. I win and you win. I am I win and you win. I am not trading anymore. I share. This is a not trading anymore. I share. This is a ““win-win logic” of sharing.win-win logic” of sharing.



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4. 4. BEYOND TRADE (II)BEYOND TRADE (II)• ININDUSTRIALDUSTRIAL SOC. SOC.• Free trade Free trade of objectsof objects• Industrial structureIndustrial structure• PyramidsPyramids• UnemploymentUnemployment• PollutionPollution• Quantitative growthQuantitative growth

• KNOWLEDGE SOC.KNOWLEDGE SOC.• Free sharing of knowl.Free sharing of knowl.• PoPost-industrialst-industrial--

capitalistcapitalist. . • Network =value Network =value

creationcreation• SSelf-creation of elf-creation of my my jobjob• Immetrialization of Immetrialization of

prod.prod.• Qualitaitve growthQualitaitve growth



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5. 5. AA NEW NEW SYSTEM OF SYSTEM OF MEASUREMENTSMEASUREMENTS

• « Intangible assets » is a new concept « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden)invented by Karl Erik SVEIBY (Sweden)

• They are becoming more and more They are becoming more and more important in the knowledge societyimportant in the knowledge society

• BecauseBecause the knowledge society is about the knowledge society is about knowledge which is knowledge which is immaterial, immaterial, intangible and qualitative.intangible and qualitative.



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5. 5. AA NEW NEW SYSTEM OF SYSTEM OF MEASUREMEASURE.. INTANGIINTANGIBLE BLE

ASSETS (I)ASSETS (I)• Intangibles assets = Intangibles assets =

– Know how, Know how, – Reputation, Reputation, – Trust in the company, Trust in the company, – Structure of the company, Structure of the company, – Strategy (balanced scorecards)Strategy (balanced scorecards)– Relations with personnel, Relations with personnel, – Relations with clients,Relations with clients,



4444

5. 5. AA NEW NEW SYSTEM OF SYSTEM OF MEASUREMEASURE.. INTANGIINTANGIBLE BLE

ASSETS (II)ASSETS (II)• Relation with civil societyRelation with civil society• Relation to environment Relation to environment • Relation to our collective Future and Relation to our collective Future and

sustainabilitysustainability• But also But also quality of the Networksquality of the Networks



4545

5. M5. MEASURING INTANGIBLE EASURING INTANGIBLE ASSETS ASSETS ??

• Stock exchange measurements are still Stock exchange measurements are still looking at financial “tangible” assets looking at financial “tangible” assets (quantitative) but they increasingly look at (quantitative) but they increasingly look at “intangible” assets (qualitative). “intangible” assets (qualitative).

• Today a company is measured more and Today a company is measured more and more by its intangible assets. more by its intangible assets.

• Example: “Example: “Men’s WearMen’s Wear” USA. & “” USA. & “World World Business Academy”, “Spirit in Business”.Business Academy”, “Spirit in Business”.

• See also Neskey: See also Neskey: www.neskey.comwww.neskey.com

http://www.neskey.com/



4646

5. Intangible indicators grow5. Intangible indicators growTr

ansp

aren

cy

ICT Proliferation

Financial indicators remain important

Non-financia

l indica

tors

grow in importa

nce

Potential for greaterparticipation and

wider accountability

1990 2006 2015



4747

5. 5. GROWING IMPORTANCE GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)OF INTANGIBLE ASSETS (II)

0%10%20%30%40%50%60%70%80%

1980 2006 2010 2020

Tangible Intangible



4848

6. NEW BUSINESS STRATEGY/ 6. NEW BUSINESS STRATEGY/ WIN-WINWIN-WIN

• Old business strategy is warlike. Old business strategy is warlike. Battlefield images are frequent. Battlefield images are frequent. Patriarchal values dominate: “win-Patriarchal values dominate: “win-loose”loose”

• New business strategy: much less New business strategy: much less violent, “competition through violent, “competition through collaboration” is the new motto.collaboration” is the new motto.

• Knowledge behaves like love!Knowledge behaves like love!



4949

7. NEW DEFINTION OF 7. NEW DEFINTION OF PROGRESSPROGRESS• The industrial & modern defintion of The industrial & modern defintion of

progress is quantitative. More is better.progress is quantitative. More is better.• This defintion is UNSUSTAINABLEThis defintion is UNSUSTAINABLE• The knowledge society implies a The knowledge society implies a

qualitative qualitative defintion of progress.defintion of progress.• Good new this allows a reorientation of Good new this allows a reorientation of

our societies towards sustainability!!our societies towards sustainability!!



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8. BEYOND PATENTING8. BEYOND PATENTING• The whole of the industrial production The whole of the industrial production

system is based on secrecy and patenting. I system is based on secrecy and patenting. I have this technology and you have not. So I have this technology and you have not. So I win!win!

• ““Information and knowledge always leak”Information and knowledge always leak”• In the knowledge economy we will NOT be In the knowledge economy we will NOT be

able to maintain secrecy, neither patenting. able to maintain secrecy, neither patenting. • See generic medecines, I-Pod music etc,.See generic medecines, I-Pod music etc,.



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9. BEYOND PYRAMIDS TOWARDS 9. BEYOND PYRAMIDS TOWARDS NETWORKS NETWORKS

Pyramids are the « normal » Pyramids are the « normal » structure of all organizaions.structure of all organizaions.

But knowledge is created only in But knowledge is created only in networks. This is the form that networks. This is the form that could prevail in the XXIst century.could prevail in the XXIst century.

Pyramids are all in crisis Pyramids are all in crisis everywhere. In Govenrments, everywhere. In Govenrments, Military, Churches, NGO etc.Military, Churches, NGO etc.



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10. CAPITALIZING ON 10. CAPITALIZING ON CULTURAL AND GENDER CULTURAL AND GENDER

CAPITALCAPITAL• Paradoxically culture and gender Paradoxically culture and gender

diversity becomes important as they diversity becomes important as they feed creativityfeed creativity

• The knowledge management is thus The knowledge management is thus potentially socially inclusive and potentially socially inclusive and sustainablesustainable

• The Lisbon strategy wsa thus excellent The Lisbon strategy wsa thus excellent and forward looking.and forward looking.



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CONCLUSION CONCLUSION : : NEW NEW VALUES…VALUES…• Underlying values needed in the Underlying values needed in the

industrial capitalist society are industrial capitalist society are freedom, initiative, ceativity…freedom, initiative, ceativity…

• NEW Values are needed: NEW Values are needed: – Freedom (of sharing)Freedom (of sharing)– Solidarity, Caring, RespectSolidarity, Caring, Respect– TransparencyTransparency– Concern for the Common GoodConcern for the Common Good



CHAPTER 3:CHAPTER 3:THE EUROPEAN UNION IS THE EUROPEAN UNION IS

NOT A STATENOT A STATE



5555

History of the EU : 1History of the EU : 1• Monnet refuses Council of Europe 1949Monnet refuses Council of Europe 1949• Monnet & Adenauer May 9 1950.Monnet & Adenauer May 9 1950.• Coal & Steel Treaty 1951.Coal & Steel Treaty 1951.• Failure of Community of Defense 1954.Failure of Community of Defense 1954.• Treaty of Rome 1957.Treaty of Rome 1957.• Single Act, Maastricht, Amsterdam, Nice.Single Act, Maastricht, Amsterdam, Nice.



5656

History of the EU : 2History of the EU : 2• Under Delors 1985-1995:Under Delors 1985-1995:

– + social policy : social fund for poor citizens+ social policy : social fund for poor citizens– + devpt Policy for the ACP (“Lomé”)+ devpt Policy for the ACP (“Lomé”)– + regional policy solidarity/ poor regions+ regional policy solidarity/ poor regions– + Environment policy overarching all !+ Environment policy overarching all !– + Cultural policy no very rich!+ Cultural policy no very rich!– + abolition visas ( Schengen)+ abolition visas ( Schengen)– +Foreign Policy + Defense & security P+Foreign Policy + Defense & security P



5757

History of the EU : 3History of the EU : 3• 1999: Commission is killed by the 1999: Commission is killed by the

European Parliament. European Parliament. • Hence period of Retreat and fear…Hence period of Retreat and fear…• 2000- 2005: is “Free Market” period, 2000- 2005: is “Free Market” period,

although obsolete concept.although obsolete concept.• 2006- 2010: Transitions and 2006- 2010: Transitions and

dangers?dangers?



5858

EU Today and tomorrowEU Today and tomorrow• 1950-1985: heroic & pioneers times1950-1985: heroic & pioneers times• 1985- 1999: EU with a meaning 1985- 1999: EU with a meaning • 1995- 2005: Market orientation 1995- 2005: Market orientation • 2003: Constitution: better but not 2003: Constitution: better but not

enough!enough!– The commission has too much power, The commission has too much power, – European Parliament has too little power. European Parliament has too little power.

• 2005: return to Meaning of EU dream.2005: return to Meaning of EU dream.– More spirit, ethics, responsibility, solidarityMore spirit, ethics, responsibility, solidarity



5959

US and EU DREAMS : 1US and EU DREAMS : 1• American DreamAmerican Dream

– PoliticsPolitics• Modern State (1800)Modern State (1800)• IndependanceIndependance• War & death penaltyWar & death penalty

– Science & Technol.Science & Technol.• Always goodAlways good• Modern approachModern approach

• European DreamEuropean Dream– PoliticsPolitics

• Transmodern (2010)Transmodern (2010)• Non-violent pactNon-violent pact• No war & No war &

negotiationnegotiation– Science & TechnolScience & Technol

• To be monitoredTo be monitored• Transmodern Transmodern

approachapproach



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US and EU DREAMS : 2US and EU DREAMS : 2• AMERICAN DREAMAMERICAN DREAM

– BusinessBusiness• $ is God’s blessing$ is God’s blessing• Transmodern Busin.Transmodern Busin.

– EconomyEconomy• Freedom = ProprietyFreedom = Propriety• Free Trade as Free Trade as

religionreligion

• EUROPEAN DREAMEUROPEAN DREAM– BusinessBusiness

• Burden of proof on BBurden of proof on B• Transmodern Busin.Transmodern Busin.

– Economy Economy • Freedom + Social Freedom + Social • Sharing in networksSharing in networks



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US and EU DREAMS : 3US and EU DREAMS : 3• US DREAMUS DREAM

– EnvironmentEnvironment• Against our freedomAgainst our freedom• National approachNational approach• Burden on consumerBurden on consumer

– Human rightsHuman rights• National approachNational approach

– Integration processIntegration process• By indentificationBy indentification

• EU DREAMEU DREAM– EnvironmentEnvironment

• Sustainability is Sustainability is normnorm

• World ConsciousnessWorld Consciousness• Precaution principlePrecaution principle

– Human rightsHuman rights• Global transnationalGlobal transnational

– Integration processIntegration process• € € on diversityon diversity



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US and EU DREAMS : 4US and EU DREAMS : 4(Rifkin)(Rifkin)

• AMERICAN DREAMAMERICAN DREAM– WorkWork

• Life for workLife for work• Time efficiency+doingTime efficiency+doing• More efficientMore efficient

– National National identityidentity • God given missionGod given mission

– Death Instinct:Death Instinct:• Consume without careConsume without care• No care for survivalNo care for survival

• EUROPEAN DREAMEUROPEAN DREAM– WorkWork

• Work for lifeWork for life• Quality of life, beingQuality of life, being• Less efficientLess efficient

– Multi level identityMulti level identity• Our common survivalOur common survival

– EU = Life projectEU = Life project• Non-violence projectNon-violence project• Also towards nature Also towards nature • Global ethicsGlobal ethics



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EU dream and citizensEU dream and citizens• Are citizens aware of the EU dream?Are citizens aware of the EU dream?• Are Europeans not too skeptical?Are Europeans not too skeptical?• Are they aware of the transmodern Are they aware of the transmodern

quality of their dream?quality of their dream?• Are the EU governments getting the Are the EU governments getting the

dream?dream?



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The EU is the first The EU is the first transmodern entitytransmodern entity• Alliance of non-violence between StatesAlliance of non-violence between States• Modernity has invented the State= non Modernity has invented the State= non

violence inside national territoryviolence inside national territory• In a global world we need non violence In a global world we need non violence

between States. Success of EU model.between States. Success of EU model.• EU Member States do not recognize EU EU Member States do not recognize EU

as transmodern. A duck!as transmodern. A duck!



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Paradigm shift in F PolicyParadigm shift in F PolicyPremodPremod ModernModern Trans +Trans + Trans -Trans -

1. State1. State EmpireEmpire StateState Post Post Sta EU Sta EU

AnarchAnarchyy

2. 2. Foreig Foreig PolicyPolicy

ConqueConquerr

EconoEconom m interestinterestss

F pol = F pol = internalinternal

AnarchAnarchyy

3. 3. PowerPower

LandLand CapitalCapital KnowleKnowledd

ManipulManipul

4. 4. InterfeInterfe

ColonieColoniess

No/No/tradetrade

YES HRYES HR MaffiasMaffias

5.Nat. 5.Nat. InterestInterest

ImperiaImperiall

StateState Com. Com. GoodGood

Relig. Relig. Expans.Expans.



6666

Paradigm shift in F Policy Paradigm shift in F Policy PremodPremod ModernModern Trans +Trans + Trans -Trans -

7.Borde7.Borderr

ExtendExtend FixedFixed PorousPorous ParadigParadig

8.Securi8.Securitt

RelativeRelative Deterr.Deterr. SharingSharing NewConNewCon

9.Religi9.Religioo

Pope Pope =1=1

SepareSepare DistingoDistingo ClashClash

10.Secr10.Secr strategstrategyy

StrategStrategyy

NONO PseudoPseudo

11.Gov11.Govee

ForceForce EconomEconom HonestHonest ManipulManipul



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Consequences for BUSINESS in Consequences for BUSINESS in the XXIst century?the XXIst century?• From State towards post state diplomacyFrom State towards post state diplomacy• Inside the Union: Internal of Foreign Pol?Inside the Union: Internal of Foreign Pol?• Outside the Union?Outside the Union?

– Explain the EU logic?Explain the EU logic?– Invent a post-Clausewitz Foreign Policy?Invent a post-Clausewitz Foreign Policy?– Invent a new Defence Policy?Invent a new Defence Policy?– How to relate to modern and premodern?How to relate to modern and premodern?



6868

Some good Books…Some good Books…• Peter DRUCKER: “Peter DRUCKER: “Post capitalist societyPost capitalist society”, ”,

Harper Business, New York, 1993.Harper Business, New York, 1993.• Verna ALLEE: “Verna ALLEE: “The future of knowledge” The future of knowledge”

Elsevier Science, 2003, USA.Elsevier Science, 2003, USA.• Harvard Business Review on Knowledge Harvard Business Review on Knowledge

management. 2006. Book with 8 articles.management. 2006. Book with 8 articles.• David ROONEY (Australia): David ROONEY (Australia): “Handbook on “Handbook on

the Knowledge economy”the Knowledge economy” 2005. 2005.



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Good Books (II)Good Books (II)• Jeremy RIFKIN: “Jeremy RIFKIN: “The European Dream: The European Dream:

when Europe’s vision of the future is when Europe’s vision of the future is silently eclipsing the American dream” silently eclipsing the American dream” Penguin 2004.Penguin 2004.

• Ray ANDERSON: “Ray ANDERSON: “Mid Course correctionMid Course correction” ” 1998. 1998. www.chelseagreen.comwww.chelseagreen.com (Interface) (Interface)

• World Business Academy: World Business Academy: www.worldbusiness.orgwww.worldbusiness.org

• ““Neskey” on intangible measurements : Neskey” on intangible measurements : www.neskey.comwww.neskey.com

http://www.chelseagreen.com/

http://www.worldbusiness.org/




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Some good Books IIISome good Books III• Jeremy RIFKIN: “Jeremy RIFKIN: “The European DreamThe European Dream: when : when

Europe’s vision of the future is silently eclipsing Europe’s vision of the future is silently eclipsing the American dream” the American dream” Penguin 2004.Penguin 2004.

• Ray ANDERSON: “Ray ANDERSON: “Mid Course correctionMid Course correction” 1998. ” 1998. www.chelseagreen.comwww.chelseagreen.com (Interface) (Interface)

• World Business Academy: World Business Academy: www.worldbusiness.orgwww.worldbusiness.org• Spirit in Business: Spirit in Business: www.spiritinbusiness.orgwww.spiritinbusiness.org• ““Neskey” on intangible measurements : Neskey” on intangible measurements :

www.neskey.comwww.neskey.com

http://www.chelseagreen.com/

http://www.worldbusiness.org/

http://www.spiritinbusiness.org/


THE EUROPEAN UNION IN A TIME OF RENAISSANCE

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