The EU Ecolabel for Cleaners

Andreas Scherlofsky Riga, 7 June 2011

EU Ecolabel Workshop 2011

OVERVIEW

• Statistics

• Criteria

• Marketing

• Application

EU Ecolabel Workshop 2011

LD Consumption of laundry detergents

Consumption of laundry detergents in EU in 2008 estimated at

4,000,000 tonnes/year 14,243 million Euro (almost 50% of total soap, detergent and maintenance industry1)

regional differences of the approx. average consumption

4-5 kg/p/y in northern Scandinavia2 8 kg/p/y in Germany3

12-13 kg/p/y in Southern Europe4

Decrease in Northern Europe (in tonnes) due to the use of compact and super-compact powders

1 AISE 20082 Nordic Ecolabelling 2008, CSTEE 20033 Umweltsbundesamt 20084 Dansk Kemi 2005, CSTEE 2003)

EU Ecolabel Workshop 2011

EU Ecolabel product groups in the field of cleaning

EU Ecolabel Workshop 2011

First Information

Consumer brochures(kitchen, cleaning up)

Fact sheets(by product group)

EU Ecolabel Workshop 2011

Products by product group

EU Ecolabel Workshop 2011

Development by PG

Dec. 05 Sep.06 Dec. 07 Dec. 08 Dec. 10 Mar. 11Dishwashing Detergents 7 9 12 88 160 174Laundry detergents 11 12 19 19 21 21All-purpose & sanitary cleaners 25 31 32 26 25 25

Hand dishwashing detergents 15 16 60 51 78 80

Soaps and shampoos 7 33 39Cleaners total 58 68 123 191 317 339

339

Number of licences by cleaner's product groups until 31/3/2011

EU Ecolabel Workshop 2011

Cleaners by country

Criteria

EU Ecolabel Workshop 2011

The Flower Guarantees

1. Reduction/prevention of risks for environment & health (hazardous substances)

2. Limited use of substances harmful to the aquatic environment

3. Increased biodegradability

4. Reduction of packaging waste

5. Consumer information

EU Ecolabel Workshop 2011

The multi-criteria approachFrom cradle to grave; LCA = Life Cycle Assessment

EU Ecolabel Workshop 2011

Washing performance

Safety & ingredients

Consumer information

Limitation of quantity of detergents

Waste reduction, packaging, recycling

Criteria for Cleaning products

Limitation of the use of substances harmful for aquatic environment

EU Ecolabel Workshop 2011

Safety of product

1. Limitations of VOCs

2. No use of substances with specific risk phrases (R50-53, etc.) or classified as "corrosive", "harmful"

3. Requirements regarding fragrances, enzymes, preservatives, additives etc.

EU Ecolabel Workshop 2011

Washing performance

.. satisfactory performance according to the standard tests specified

EU Ecolabel Workshop 2011

Limitation of the use of substances harmful for the aquatic environment

1. Critical Dilution Volume (CDV)

2. Biodegradability of organics

3. Excluded or limited substances or mixtures

4. etc.

EU Ecolabel Workshop 2011

Waste redution

• .. Plastics marked according to Directive 94/62/EC• Refills• Recycled packaging labelled in conformity with ISO

14021• Limits for primary packaging max. 3,7g/wash for tables,

etc. (LD)• Cardboard packaging: 80% recycled at least (LD)

EU Ecolabel Workshop 2011

Consumer Information

• Usage recommendation (dosage, temperature, ..)

• Safety advice ("keep away from children, do not mix different cleaners, do not inhale ..")

• Contacts for further information• On the Ecolabel: "This product helps to reduce

water pollution and resource consumption" (LD)

Examples for best practicein Marketing

EU Ecolabel Workshop 2011

Licence holders showing their Ecolabel

On product and packaging

EU Ecolabel Workshop 2011

e.g. Werner & Mertz• Sustainability report• Recycling initiative• Green certificates• dialogue

EU Ecolabel Workshop 2011

• Continuously awareness raising by private and corporate consumers

• Green Public Procurement includes more Ecolabel criteria in tenders

• Turn over increases constantly

Influencing factors

EU Ecolabel Workshop 2011

Company activities

• Initiative was taken by product development in 2002

• First application in close co-operation with CB

• Ingredients and contents to be updated continuously

• Tests to be performed in-house

EU Ecolabel Workshop 2011

EU Ecolabel Communication Award 2010 for the SANEX Campaign

EU Ecolabel Workshop 2011

Price considerations in GPP

Source: Commission study Study on costs/benefits of Green public procurement in Europe, Öko-Institut & ICLEI 2007, available at http://ec.europa.eu/environment/gpp/index_en.htm

• Differences in cleaner prices have minimal impact on overall cleaning budget (92-97% of cleaning money for staff costs)

• Nordic countries: developed green market > smaller prices!

• Also reconsiderung der cleaning frequency can help saving costs

Application steps

EU Ecolabel Workshop 2011

Application stepsWho can apply? - Every company producing or selling products, or campsites or tourist accommodation services

Step 1 – Set up

Select your product group, check the criteria, contact your CB

(necessary documents, forms & tests)

Step 2 – Technical and marketing check

Compliance with criteria, assessemnt of costs and benefits.

Decide yes / later / not

Step 3 – Build up your dossier

Use the EU Ecolabel application checklist to manage your dossier.

Product testing (ISO 17025 or equivalent certified laboratory, accepted by your Competent Body, required information to CB)

Application approval: Assessment of ecological and performance criteria, ev. control visit of manufacturing facility by CB

Step 4 – Awarding contract and use

Use of the logo and green marketing, payment of fee, continuous compliance with criteria, test documentation, reporting of deviations to CB

EU Ecolabel Workshop 2011

For application•Website overview of all documents•Decision (1 general + 1 per pg) •Business fact sheet (1 per pg)•Application pack (not for DD)•DID list list•Calculation scheme excel sheet (LD)•FAQs list (APC-CSF)•List of testing institutes (contact CB)•performance test (APC-CSF, HDD, LD)

Later on•Marketing Guide with checklist•manual for logo use

Helpful documents

EU Ecolabel Workshop 2011

LinksProduct group

First decision

Current criteria

Valid until

status Helpful information application

APC CSF June 2001 23/3/2005

30/6/2011 Under revision, (entry into force 6/11)

Website, Decision, DID list, FAQs, performance test (for background report, performance test and current draft of criteria see the final dossier)

app pack (57p)

HDD July 2001 23/3/2005

30/6/2011 Under revision

Website, Decision, DID list,

(background report, performance test and draft of criteria in the final dossier)

app pack (55p)

DD July 1999 28/4/2011

28/4/2015 valid Website, Decision, DID list, (no app pack)

LD July 1999 28/4/2011

28/4/2015 valid Website, Decision, report 2011, calculation scheme, performance test, DID list,

user manual,

LD/DD prof. use

(2012) ... In development (target for entry into force: 4/2012)

Website, Preliminary report,

LDp technical report, LDp draft criteria;

DDp technical report, DDp draft criteria.

S&S June 2007 21/6/2007

31/12/2011 Under revision (target: mid 2012)

Website, Decision, DID list, app pack

EU Ecolabel Workshop 2011

Available information

Brochures for consumers

Brochures for consumers

For producers: basic info and application tools

For producers: basic info and application tools

Business fact sheets

By product group

• Flower news

• Online news alert

GPPGPP

• Applicationpacks

• List of certifying institutes and labs

• DID list

• Test sheets

• ...

Criteria(1 general + for each product group)

GPP flyer, website and tool-kit

NewslettersNewsletters

in all EU languages on the EEL website

- EU Ecolabel in general- „Cleaning up“ (cleaners only) - "In the kitchen“ (also tissue

paper and cleaning appliances)

EU Ecolabel Workshop 2011

Where to get the information

EEL catalogue with all products,

hotels and camping sites

EU Eco-label website of the

European Commission

http://europa.eu.int/comm/environment/ecolabel http://www.eco-label.com/

National eco-label websites with EEL

information

Ecoporio

EU Ecolabel Workshop 2011

?

Innovative agreement for the Detergent sector in BelgiumThe EU Ecolabel in Belgium may be at an important stage of its development.

On 6 April 2011, the DETIC, the leading Belgian and Luxembourgian association of detergent manufacturers and distributors, signed with Paul Magnette, Belgian Minister of Climate and Energy, andaconsumerassociationand representatives of the business sector, a sectoral agreement which aims at increasing the share of environmentally friendly detergents on the Belgian market.The deal guarantees that, in the future, the market will be more respectful of the environment.Butthisambitious agreement is setting higher targets. The shareofenvironmentallyfriendly detergents on the Belgian market is expected to exceed 60% by 2019. In 2008, EU ecolabelled laundry and householdmaintenanceproducts accounted for only 2% of the retailingoffer. According to statistics from the e- catalogue there are currently only 4 licences awarded by the Belgian CB for Detergents products sold in the Belgian market.

With this agreement, the share of EU ecolabelled Detergent products should exceed 10% by 2019. Another positive impact is that these changes will encourage more and more companies to apply for the EU Ecolabel in the Detergents product categories.Withthisinitiative,theBelgian government is the first public authority in Europe to set up a legal mechanism aiming to directly shift the retailing offer. “We hope that these kinds of agreements will stimulate similar initiatives in Europe, and thereby reinforce the environmentallyfriendlyproducts market,” said Mr Magnette.Read more about this with the full press release.

Agreement for detergent sector in Belgium

EU Ecolabel Workshop 2011

Reasons for Applying

1. Guarantees a high level of transparency, reliability and scientific credibility

2. Increases the visibility of your product

3. Certifies your product is among the most environmentally-friendly in its class

4. Represents a growing international market with a logo recognised throughout Europe by millions of consumers

5. Supports you through marketing activities (CB, EC; e.g. European Ecolabel website and Green Store with thousands of hits per month)

Thank you for the attention

Riga7 June 2011