The Entertainment Story

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description

What the future of gaming & entertainment

Transcript of The Entertainment Story

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the world is changing

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CHANGE THE WAY PEOPLE SEE

GAMING & ENTERTAINMENT

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CAPTURE A BROADER CASUAL GAMING AUDIENCE

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WITHOUT LOSING OUR CORE

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../Trade Divers/Videos/Kinect Effect.mp4
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advertiser ?

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Impact: Advertising on Xbox LIVE has great results

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Over 20 campaigns were studied

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2011 Beetle / Volkswagen - USA

Going beyond the TV copy

http://www1.euro.dell.com/content/topics/topic.aspx/emea/topics/video/fr/alienware_m17x_r3_ooyala?~lt=bodyonly&modaltype=box&position=center&ovrcolor=gray&modalwidth=660&modalheight=400
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../Trade Divers/Videos/Kinect Effect.mp4
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Thank you for your time

David Merzel Country Manager

Retail Sales Marketing

Microsoft BeLux

Blog : davidmerzel.wordpress.com

Twitter : @davidmerzel


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