The Enterprise Unlocked webinar
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Transcript of The Enterprise Unlocked webinar
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The Enterprise – Unlocked 2014
ThinkSmallCell Webinar
David Chambers Senior Analyst ThinkSmallCell
The Enterprise – Unlocked
Enabling Rapid Adop<on of Enterprise Small Cells
Alan McNab Global Small Cell Go-‐To-‐Market Cisco
Benoit Fleury VP Products and InnovaCon iBwave
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The Enterprise – Unlocked 2014
Agenda
• Enterprise Unlocked – David Chambers
• Experience from the field – Alan McNab
• Skills and best pracCce for in-‐building planning – Benoit Fleury
• Q&A
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The Enterprise – Unlocked 2014
The Enterprise -‐ Unlocked
Poor and worsening in-‐building service – Building construcCon materials – Increasing traffic demand – Increasing reliance on wireless connecCvity
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The Enterprise – Unlocked 2014
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The Enterprise – Unlocked 2014
What can building owners do?
• Dependant on network operator – High cost, tailored “special soluCons” – Low cost, one-‐off “plug and play”
• Already installing their own Wi-‐Fi networks – Enterprise quality – Growing range of in-‐building cellular soluCons
Could this be extended to self-‐installed cellular?
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The Enterprise – Unlocked 2014
Who installs?
• Network Operator
• Property owner • 3rd party system integrator
Planning InstallaCon Commissioning
Physical Moves & changes/repairs
ReconfiguraCon OpCmisaCon (Re)Planning
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The Enterprise – Unlocked 2014
CriCcal Choices
• Single operator vs mulC-‐operator (also called Neutral Host) – AddiConal small cells – MulC-‐radio small cells – NaConal roaming – DAS system
• 3G or LTE (or both)
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The Enterprise – Unlocked 2014
Business Issues
• Who pays? – IniCal setup – Ongoing
• Accountability for quality and performance
• New products dramaCcally reduce cost
80% of cellular data consumed indoors 12% of infrastructure spend in-‐building Source: Mobile Experts, ABI Research, Infone<cs Research
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The Enterprise – Unlocked 2014
Read More
Read more in our White Paper The Enterprise – Unlocked
Bit.ly/the-‐enterprise-‐unlocked
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The Enterprise – Unlocked 2014
Audience Poll #1
• Do you believe that in-‐building cellular service matches market demand today? – Almost always – Above average – Meets expectaCons – Somewhat below market needs – Significantly below what users require
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The Enterprise – Unlocked 2014
Cisco Bit What Are the Challenges?
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The Enterprise – Unlocked 2014
Next GeneraCon Enterprise Mobility 802.11ac Wifi Offers the Opportunity for SC Adach
Enterprise in TransiCon: • Centralized Architecture • High Density Wifi • Secure
Small Cell InserCon
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The Enterprise – Unlocked 2014
Ver4cal Integra4on
Value Added Services Scale of Deployment
Customer Engagement
Cisco Channel Partners
15 VerCcal Markets
3.6M Access Ports in 2013 15,000 Wi-‐Fi CerCfied
10,000 AP s Per Day
2013 : Cisco’s Wi-‐Fi Channel = $2.2 Billion of WLAN
13
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The Enterprise – Unlocked 2014
Cisco Bit What Is the Killer App?
Beyond voice: • Data • LocaCon services • Cloud managed IP PBX • Emergency services • Employee services • Guest services • And more…
• VOICE • VOICE
• VOICE
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The Enterprise – Unlocked 2014
Enterprise Small Cell Markets
Distributed Antenna Systems
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The Enterprise – Unlocked 2014
Cisco Bit
• Small Cell must be as easy as Wifi to deploy – Integrated licensed & unlicensed assessment, design, and implementaCon
– CerCfied partner training programs that are well integrated with the operators design criteria
– Support processes that coordinate partner and operator services for customers
– ProacCve and integrated SON that harmonizes the Macro and Small Cell networks
Unlocking the Enterprise Conclusion
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The Enterprise – Unlocked 2014
Audience Poll #2
• Do you believe that building owners and/or 3rd parCes can competently install in-‐building cellular soluCons? – With adequate training & standards, certainly – With adequate training & standards, probably – Highly unlikely – Don’t know/unable to say
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The Enterprise – Unlocked 2014
iBwave: Deployment Dynamics
Field Driven
Large/complex venues Select number of sites Weeks to plan RF expertise High cost Manual network optimization Heavy approval process
Small to medium venues High volume of sites (>10x) Hours to plan Field/IT personnel Low cost Self optimizing network (SON) Streamlined approval process
Engineering Driven
Small Cells Indoor DAS
WELL ESTABLISHED ENGINEERING INVOLVED
WITHOUT BEING A BOTTLENECK
CHALLENGE:
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The Enterprise – Unlocked 2014
iBwave: Design Simplicity
CREATE FLOOR PLAN AND ENVIRONMENT ZONES
STEP 1
SELECT SMALL CELLS AND RUN PREDICTION
STEP 2
ADD NETWORK EQUIPMENT AND INCLUDE ANNOTATIONS
STEP 3
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The Enterprise – Unlocked 2014
iBwave: Approval & Storage
FIELD TECHNICIAN
UPLOAD MOBILE FILE
TO CLOUD/UNITY
SEND PROJECT
LINK BY EMAIL
Store projects centrally and control integrity RF ENGINEER
DOWNLOAD MOBILE FILE FROM CLOUD/UNITY REVIEW ON DESIGN
Access any project and review as needed
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The Enterprise – Unlocked 2014
iBwave: Required ExperCse
ONE-DAY ONLINE
Intro to small cells
iBwave Mobile Planner - Site survey - Design - Exercises - File exchange - Hands-on workshop
HANDS-ON TRAINING
(Certification to follow)
• Field technicians • Junior engineers • IT specialists • Contractors • Pre-sales
Pre-requisite: Basic IT knowledge
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The Enterprise – Unlocked 2014
iBwave: Case Study
BENEFITS
• Significant time savings (estimated 10 hours) • Single site visit for survey, planning, design • Viewing prediction ensures sufficient APs • Skip engineering step for small venues.
DESCRIPTION
• Small cells site survey in a downtown LA warehouse building
• Design created including AP location, network equipment and cable routing
• RSSI prediction used to determine AP coverage • 7 floors surveyed in ~ 2 hours
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The Enterprise – Unlocked 2014
Audience Poll #3
• Do you believe that building owners and/or 3rd parCes can competently plan in-‐building cellular soluCons? – With adequate training & standards, certainly – With adequate training & standards, probably – Highly unlikely – Don’t know/unable to say
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The Enterprise – Unlocked 2014
Q&A
David Chambers Senior Analyst ThinkSmallCell
Alan McNab Global Small Cell Go-‐To-‐Market Cisco
Benoit Fleury VP Products and InnovaCon iBwave
The Enterprise – Unlocked
Enabling Rapid Adop<on of Enterprise Small Cells
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The Enterprise – Unlocked 2014
Wrap Up
• More informaCon – Thinksmallcell.com – Cisco.com/go/smallcell – iBwave.com
• White paper “The Enterprise Unlocked” – bit.ly/the-‐enterprise-‐unlocked
• Next webinar: 24 Sept 2014 – Enterprise Cellular SoluCons: Explaining the landscape from Small Cells to DAS
Email to follow with these details and link to webinar slides/recording