The Emergence of Self-organizing E-commerce Ecosystems in Remote Villages of China: A Tale of...
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The Emergence of Self-organizing E- commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development Carmen Leong UNSW Business School, University of New South Wales [email protected] .au Shan L Pan UNSW Business School, University of New South Wales [email protected] Sue Newell School of Business, Management and Economics, University of Sussex [email protected]. uk Lili Cui Research Center for Management Science and Information Analytics Shanghai University of Finance & Economics [email protected]
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Transcript of The Emergence of Self-organizing E-commerce Ecosystems in Remote Villages of China: A Tale of...
The Emergence of Self-organizing E-commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural DevelopmentCarmen LeongUNSW Business School, University of New South [email protected]
Shan L PanUNSW Business School, University of New South [email protected]
Sue NewellSchool of Business, Management and Economics, University of [email protected]
Lili CuiResearch Center for Management Science and Information AnalyticsShanghai University of Finance & [email protected]
Ye is a 38-year-old farmer from a rural village in Zhejiang Province, China. In 2004, he left for a better paid job in Guangzhou, which is 1240km away from home. “I couldn’t take care of my family. My wife was having a hard time taking care of our parents and the children. I missed them dearly,” said Ye.
is a story about China’s migrant workers…
THE STORY BEHIND OUR RESEARCH
Societal challenges persist (United Nations 2013): Rural hollowing: small
young workforce for rural development
Left-behind elderly: 40 million with many suffering physical and psychological issues
Left-behind children: 61 million children (1/5 of youth in China)
RURAL POVERTY IN CHINA
Photography by Jie, Liu, Rural hollowing, 2011, Sina.com, http://slide.news.sina.com.cn/c/slide_1_815_19147.html#p=3
Taobao is an online marketplace nearly equivalent to eBay, operated by Alibaba Group (a China’s e-commerce giant)
Taobao Village a village in which at least 10% of its
residents operate an online store, generating at least an annual sale of RMB10 million (USD 1.6 million)
211 Taobao villages in China (as of 2014), selling agricultural products, consumer goods, traditional arts and crafts products
Create ~60,000 (2013) and ~280,000 (2014) job opportunities in rural China
TAOBAO E-COMMERCE VILLAGES
VISITS TO TAOBAO VILLAGES
Beijing
Zhejiang
Suichang (遂昌 )Villages& Jinyun (缙云 ) Villages
ShanghaiCHINA
Research Question: “How does ICT create and empower critical actors in a marginalized community?”
FINDINGS: A SELF-ORGANIZING E-COMMERCE ECOSYSTEM
Rural E-commerce Ecosyste
m
Grassroots
leaders
E-tailer
E-Supply chain
partners
Third-party E-
commerce service
providers
Institutional supporters
Digital Platform Sponsor
Chairman and Deputy Chairman of the Suichang
Online Shop Association
Pioneer e-tailer of Jinyun Village
Grassroots leaders initiate, lead, and shape the development of an e-commerce ecosystem. They are key actors who provide initial support for the emergence of e-tailers (e.g., training, product supplies).
THANK YOU FOR READING
More findings are available in the paper
