1

THE EFFECTS OF ICT ADOPTION ON MARKETING CAPABILITIES

AND BUSINESS PERFORMANCE OF INDONESIAN SMEs

IN FASHION INDUSTRY

RINI SETIOWATI

GRADUATE SCHOOL

BOGOR AGRICULTURAL UNIVERSITY

BOGOR

2016

2

3

STATEMENT OF DISSERTATION AND SOURCES OF

INFORMATION AND COPYRIGHT*

With this statement, I declare that the dissertation entitled “The Effects of

ICT Adoption on Marketing Capabilities and Business Performance of Indonesian

SMEs in Fashion Industry” is the result of my work with the guidance and advice

from the supervisory committee and have not been submitted to any other

universities, in any form. Source of information that were quoted in this

dissertation have been written in the reference section.

I herby sign the copyright of my papers to Bogor Agricultural University.

Bogor, July 2016

Rini Setiowati

P0066100193.7DM

*Transfer of copyright of research study cooperation with external IPB – parties

should be based on cooperation agreements.

4

9

© Copyright by IPB, 2016

All Rights Reserved

No part of this study may be used or reproduces in any manner whatsoever

(printed, photographed, microfilm, etc.) without written permission from Bogor

Agricultural University

10

11

THE EFFECTS OF ICT ADOPTION ON MARKETING CAPABILITIES

AND BUSINESS PERFORMANCE OF INDONESIAN SMEs

IN FASHION INDUSTRY

RINI SETIOWATI

GRADUATE SCHOOL

BOGOR AGRICULTURAL UNIVERSITY

BOGOR

2016

A Dissertation

submitted in partial fulfillment of the requirements for

Doctor Degree

in

Management and Business Studies

12

External Examiner for Closed Examination :

1. Prof Dr Ir Kudang Boro Seminar, MSc (CS)

2. Dr Ir Hari Santoso Sungkari

External Promotion Members for Open Promotional Session :

1. Prof Dr Ir Kudang Boro Seminar, MSc (CS)

2. Dr Ir Hari Santoso Sungkari

13

Title of Dissertation : The Effects of ICT Adoption on Marketing Capabilities

and Business Performance of Indonesian SMEs in

Fashion Industry

Name : Rini Setiowati

NIM : P066100193.7DM

Approved by

Supervisory Committee

Dr Ir Hartoyo, MSc

Chairman

Dr Ir Heny K Daryanto, MEc. Prof Dr Ir Bustanul Arifin, MSc

Member Member

Agreed by

Head of Graduate Program Dean of Graduate School

Management and Business

Dr Ir Arief Daryanto, MEc Dr Ir Dahrul Syah, MScAgr

Date of Closed Examination: 5th March 2016 Date of Accomplishment:

Date of Open Promotional Session : 10th May 2016

14

15

ACKNOWLEDGEMENTS

First and foremost, praise to Allah SWT, the Most Gracious, and the Most

Merciful, who has granted the author countless blessing, opportunity, guidance,

and knowledge to successfully complete this dissertation. I would like to extend

my sincerest gratitude to Dr. Ir. Hartoyo, MSc, Dr. Ir Heny K. Daryanto, MEc,

and Prof. Dr. Ir. Bustanul Arifin, MSc as my supervisors for giving me the

guidance, assistance, and expertise through the completion of this dissertation.

Also, I am deeply indebted and fortunate to have support of family, friends, and

colleagues who have been contributing their thoughts, advice, and pray, and I am

pleased to be able to acknowledge many of them below. 1. To Prof. Dr. Ir. Kudang Boro Seminar, MSc, and Dr. Ir. Hari Santoso

Sungkari, MH as my external examiners for giving me valuable and

constructive feedback.

2. To my husband Achmad Reza Widjaja, SE, MSc, PhD, and my children

Shafira Nadyariza Widjaja and Nico Emirendra Ramto for their love,

support, and sacrifices. Without them this dissertation would not have

been written. Also, for my parents, my father and mother in laws, and all

sister and brother my in laws for supporting me all the way.

3. To the management of Graduate Program of Management and Business,

SB-IPB and its entire academic team, especially to Dr. Ir. Arief Daryanto,

MEc, Prof. Dr. Ir. Noer Azam Achsani, MS, and Dr. Ir. Budi Saharjo,

MSc for their support, motivation, inspiration and expertise.

4. To ibu Chresnowati as Public Relation Manager of Thamrin City for

allowing me to conduct survey at Thamrin City and helping me to connect

with respondents

5. To Rina Hartini for her invaluable support on data processing and helping

me keeping the right track on data analysis.

6. To my Binus Business School, Bina Nusantara University colleagues,

specially to Firdaus Alamsjah PhD., Ahmad Syamil, PhD., Dr. Pantri

Heriyati, Mcom., Tubagus Hanafi, MBA., Ina A. Murwani, MBA, and

Primidya K. M. Soesilo, PhD., Minsani Mariani, MBA., M. Ariono

Margiono, MSc., MM., Dr. Asnan Furinto, Dahlia Darmayanti, MIM, Dr.

Evi Rinawati Simanjuntak, MM., and others who I cannot mention here

one by one. Thank you for your continuous support and friendships.

7. To my fellow DMB7 for all the good time and thoughtful discussion

sessions during my years in MB IPB.

8. To all crews in academic department MB IPB, special thanks to Mba Widi,

Mas Nowa, Mas Anes, and Mas Arie for always help me managing the

deadlines, checklist, and documentation.

For those whose names I did not mention here, I offer my apologies but know that

those who have made my doctoral journey special and will never been forgotten.

Bogor, July 2016

Rini Setiowati

16