The Digital Roll-out in Europe by Elisabetta Brunella, Secretary General, MEDIA Salles DGT 2011...

The Digital Roll-out in Europe

by Elisabetta Brunella, by Elisabetta Brunella,

Secretary General, MEDIA SallesSecretary General, MEDIA Salles

DGT 2011DGT 2011

Helsinki - Tallinn Helsinki - Tallinn

PromotionInformation

Training


Training

Worldwide digitisation:

digital screens increasing everywhereas at 01 January of each year

2006 2007 2008 2009 2010 2011

Africa + Middle East AF 1 3 3 27 75 300

Asia and Pacific AS 207 354 786 1,458 3,469 8,000

Europe EU 205 527 897 1,535 4,684 10,346

Latin America LA 16 21 26 48 485 1,600

North America NA 173 1,957 4,576 5,660 8,854 15,000

TOTAL 602 2,862 6,288 8,728 17,567 35,246


Training

Focus on Europe:

Digital cinema sites and screensas at 01 January of each year

2004 2005 2006 2007 2008 2009 2010 2011

Digital screens 30 55 205

527 897 1,535 4,684 10,346

Digital sites 27 45 149

358 550 821 2,366 4,120

Degree of penetration as at 01 Jan 2011

Screens 29% - Sites 33%

Focus on Europe

2009: a record year for digitalisation

Screens equipped with DLP Cinema or

SXRD technology more than tripled

from 1,535 to 4,684

Growth rate in 2009: + 205%


Training


Training

Digital cinema sites and screens in Europe (2004-2010)

0

500

1000

1500

2000

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3000

3500

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2004 2005 2006 2007 2008 2009 2010

Digital screens Digital sites


Training

Focus on Europe:

2009 changed the “geography” of digital cinemas

% of total digital screens: France became the leading market

% of digital screens in Europe January 2008 January 2010 June 2010

United Kingdom 32% 14% 15%

France 7% 20% 19%


Training

Focus on Europe:Digital cinema sites and screens

Growth continued in 2010

Jan2010

Jan2011

%variation

Digital screens 4,684 10,346 +121%

Digital sites 2,366 4,120 +74%


TrainingThe Development of Digital Screens

Half-year trend in the number of digital screens in Western Europe

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Jun-05 Jan-06 Jun-06 Jan-07 Jun-07 Jan-08 Jun-08 Jan-09 Jun-09 Jan-10 Jun-10

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TrainingThe Development of Digital Screens

Half-year trend in the number of digital screens in Eastern Europe

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Jun-05 Jan-06 Jun-06 Jan-07 Jun-07 Jan-08 Jun-08 Jan-09 Jun-09 Jan-10 Jun-10

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PL

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Training

Country 01 January 2010 01 January 201101 January 2011 – 3D

%

D566 1,248 89.8%

E252 758 77.3%

F904 1,887 74.5%

I

434 912 92.3%

RU

351 941 99.6%

UK667 1,408 77.9%

Total 3,174 7,154


Training

The main digital markets in Europe(by number of screens)

as at 1st Jan 2011F

18,2%

UK13,6%

D12,1%RU

9,1%

I8,8%

E7,3%

N2,6%

B3,2%

PL3,1%

A3,0%P

3,1%

NL2,4%

TR2,0%

Others11,5%


Training

The average number of screens per site:

a very important indicator!

The European average

continues to increase

2004 2005 2006 2007 2008 2009 2010 2011

Average number of screens per site in Europe

1.1 1.2 1.4 1.5 1.6 1.9 2.0 2.5


TrainingAverage no. of screens per site

as at 1st Jan 2011

4,31

6,82

3,35

1,48

2,50

1,41

2,20

1,77

2,61

3,50

3,54

1,52

1,51

1,29

2,15

1,92

2,68

2,00

4,80

1,86

3,67

2,33

2,58

2,55

4,80

3,06

3,59

1,40

1,78

1,45

1,45

2,25

1,74

3,06

0 1 2 3 4 5 6 7 8

A

B

BG

CH

CY

CZ

D

DK

E

EE

F

FIN

GR

HR

HU

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IRL

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N

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RO

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RU

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SK

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UK

European Average (2,51)


Training

Average number of screens per site:

a very important indicator!

In 2010 in some countries it decreased to raise again in 2011:

2008 2009 2010 2011

Belgium 4.8 5.8 5.3 6.8

Ireland 3.0 4.2 2.5 2.7


Training

Why has the average number of digital screens per site started to decrease?

The 3D effect:

if digital projectors are used to show 3D movies only, not all the screens in a cinema need to be

digitally equipped.


Training

The boom of 3D screens: 8,409at 1st Jan 2011

3D screens

Total digital screens

% of penetration of digital screens

30 June 2009 1,408 2,602 54%

01 January 2010 3,4674,684

74%

01 January 2011 8,409 10,346 81%


Training3D screens in Western Europeas at 1st Jan 2011

1097

1121

842

586

102

176

208

151

231

150

96

130

125

81

54

16

14

482

311

127

70

172

232

141

98

117

21

5

46

6

8

7

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1405

0 200 400 600 800 1000 1200 1400 1600 1800 2000

F

UK

D

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DK

CH

FIN

GR

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Number of screens (as at 31 December 2010)

3D screens Other digital screens


Training3D screens in Central - Eastern Europe and Mediterranean Rim as at 1st Jan 2011

937

310

202

121

54

55

53

32

16

9

6

12

13

7

10

5

4

0

2

0 100 200 300 400 500 600 700 800 900 1000

RU

PL

TR

CZ

RO

HU

BG

SK

SI

HR

CY

EE

LT

RS

LV

MT

Number of screens (as at 31 December 2010)

3D screens Other digital screens


Training

2010 highlights

-The “rush” to 3D has continued;

- Hollywood output was the main driver;

(e.g. up to 4 new 3D releases over a two-week period in the UK)

- the number of 3D screens increased both because of “new comers” and existing players equipping more screens with 3D


Training2010 highlights

European producers started to take advantage of the new booming 3D technology

-Streetdance: first European live action film made in 3D released in the UK in May: huge success

-Other 3D movies from Europe:-Océans, Moomins and the Comet Chase, Sammy’s

Avonturen, Winx Club: Magic Adventure, Amphibious 3D, Konferenz der Tiere

3D: a passing phenomenon?

“3D is a language. In the near future it will invigorate the documentary, giving it body and volume.” Wim Wenders, Interview by Hans Ulrich Obrist,

Biennale Architettura 2010


Training



The 3D rush was product driven and commercially driven

The growth was limited by the number of projectors and other equipment rolling off the production lines

Large cinema chains have increased their share in the D Cinema offer:

the 10 top players account for 36% of digital screens

(24% twelve months earlier)


TrainingTop playersExhibition companies with at least 100 digital screens

Digital screens - situation by exhibitor as at 30th June

127

338

79

144

175

26

89

44

76

2211

452

383

289

262

215 207

181161

116106 104

0

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OD

EO

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Total number of screens as at 30th June 2009 Total number of screens as at 30th June 2010


TrainingTop players:different strategies

Digital screens - situation by exhibitor as at 30th June 2010

452

383

289

262

215 207

181161

116106 104

2,2

10,9

3,3 3,4

9,8

7,1 7,0

3,2

1,8

5,0

1,8

0

50

100

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500O

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Total number of screens as at 30th June 2010 Average screens per site



Many schemes evolved to increase the number of digital screens available throughout Europe

- more VPF agreements (integrators)

- joint initiatives by small/medium sized exh. (UK)

- joint initiatives by exhibitors and distributors (Italy)

- public funding (the case of Malopolska, PL)


Training 18,500 digital screens between the end of 2011 and the beginning of 2012

Cinema Digitisation: what for?

“Today there are enormous opportunities for creation. My dream is that in this century communication tools will

increasingly be in the hands of the people rather than in those of the old powers.”

Wim Wenders, Interview by Hans Ulrich Obrist,

Biennale Architettura 2010


Training


Training

To know more on digitisation:

- pick up your copy of the DiGiTalk

- stay in touch on our website www.mediasalles.it

visit the DGT online informer section (publishing the Dailies on this course)

visit the European Cinema Yearbook at http://www.mediasalles.it/publicaz.htm

-collaborate to the survey just launched by MEDIA Salles and the European Audiovisual Observatory

http://www.mediasalles.it/publicaz.htm

The Digital Roll-out in Europe by Elisabetta Brunella, Secretary General, MEDIA Salles DGT 2011...

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