The Digital Fundraising Specialist will own the

outcomes of:

1. Digital revenue: Plan, develop and implement the

online fundraising strategy and meet online donor

acquisition and retention targets (incl. single donation,

regular donation conversion and revenue).

2. Performance of digital advertising: Lead the

development and coordination of the paid digital

advertising channel strategy incl. user journeys,

creative development, placement, targeting, testing

and budgeting to drive performance across various

digital advertising conversion and engagement targets.

3. Manage advertising agencies: Build and manage

relationships with digital advertising agency and other

external specialists and hold them accountable for

performance.

4. New digital revenue opportunities: Actively pursue

new opportunities and innovations for digital tests,

campaigns, creative and revenue streams, focusing on

but not limited to digital advertising.

5. Support divisional campaigns: collaborate with the

wider Public Affairs team to support successful

campaigns and major appeals; advise and execute on

digital advertising elements to support divisional goals.

6. Support digital team goals e.g. Support and be

supported by direct team of digital specialists (social,

EDM, content, web dev, UX and SEO) to reach shared

team goals together.

Other tasks as requested by your manager.

• Experience in non-charity eCommerce roles

• Experience in broader digital disciplines; social, EDM, content,

web dev, UX, on-site A/B testing and SEO

• Tertiary qualifications in a relevant marketing/digital field

• Experience driving increased online fundraising outcomes in

a similar organisation/charity/NGO

• Strong experience overseeing paid campaigns across video,

social, search and display platforms

• Strong experience using analytics and attribution models to

report and drive strategy with Google Analytics and

DoubleClick

• Experience devising advertising user journeys that utilise

creative and targeting A/B tests, remarketing and

programmatic elements

• Experience managing digital advertising agencies and other

external specialists, including budgeting and admin

• Google Adwords search/display

• Youtube

• Facebook ads manager

• Premium/PMP display/video

• Google Analytics

• DoubleClick attribution/reporting

• Digital agency management

Digital Fundraising Specialist

The Digital Fundraising Specialist is responsible for growing The

Foundation’s online audience and revenue through the development and

implementation of digital fundraising strategies.

Full time

Travel: Domestic

Digital Manager

None

Tertiary qualifications in a relevant

marketing/digital field

Leads self

January 2018

This position is recognised as having “Contact

with Children” either direct or indirect

This position does not involve “Working with

Children” either direct or indirect.

Public Affairs,

Communications &

Community Education

Sydney