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The Design of Business - Roger Martin
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Transcript of The Design of Business - Roger Martin
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The Design of BusinessWhy Design Thinking isthe Next Competitive Advantage
Roger Martin, Dean Rotman School of ManagementUniversity of Toronto
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Mystery Heuristic Algorithm Code
01100111001
Our Path of Understanding
Mystery
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Mystery Heuristic Algorithm Code
01100111001
Our Path of Understanding
Mystery
Heuristic
![Page 4: The Design of Business - Roger Martin](https://reader030.fdocuments.us/reader030/viewer/2022020122/5446dfefb1af9fd33a8b4711/html5/thumbnails/4.jpg)
Mystery Heuristic Algorithm Code
01100111001
Our Path of Understanding
Mystery
Heuristic
Algorithm
![Page 5: The Design of Business - Roger Martin](https://reader030.fdocuments.us/reader030/viewer/2022020122/5446dfefb1af9fd33a8b4711/html5/thumbnails/5.jpg)
Mystery Heuristic Algorithm Code
01100111001
Our Knowledge Funnel
Mystery
Heuristic
Algorithm
![Page 6: The Design of Business - Roger Martin](https://reader030.fdocuments.us/reader030/viewer/2022020122/5446dfefb1af9fd33a8b4711/html5/thumbnails/6.jpg)
A Fundamental Predilection Gap
100% Reliability 100% Validity
Intuitive ThinkingAnalytical Thinking
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Bridging the Fundamental Predilection Gap
100% Reliability 100% Validity
Design Thinking
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Designing in Hostile Territory
five productive steps5
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Leveraging Design in Business
five productive steps5