The Davis Studio SeriesCommunicating through

Graphic Design

A Discussions4Selling WebinarAugust 2, 2012

Print and Digital Editions

Why a graphic design textbook?

• Fast-growing career• Importance of visual literacy•Workplace design skills

Why this graphic design textbook?

• Workplace-based studios• Outstanding visual examples• Introduces basic principles• Covers major design areas• Digital throughout

Program philosophy

Good graphic design teaching should: • Be flexible (applicable to pencil or computer) • Reinforce the elements and principles of art/design• Emphasize sketching before computer work • Teach students how to design, regardless of tools

Why no design software?

• Avoid redundancy• Avoid obsolescence• Focus on fundamentals

OrganizationTwo parts

Part One: Nuts and Bolts

(background)

Part Two: Design Challenges (specific areas in which designers work)

Eight chapters

1 What Is Graphic Design? (history, definitions)2 The Art of Graphic Design (using the elements and

principles of design)3 The Design Process (components of design and how

they are put together)4 Identity Design (brands, logos, trademarks,

packaging, flags, currency)5 Publications Design (books, newspapers, magazines,

newsletters, annual reports) 6 Advertising Design (posters, billboards, print ads,

direct mail, radio and TV ads, web ads)7 Environmental and Information Design (maps, signs,

charts and diagrams, exhibits)8 Digital Design (websites, animation/sound, games)

Consistent Studio Series support: SE Student Edition Elements and Principles

sidebars Design History sidebars How-to… sidebars in every

chapter Student Galleries in every

chapter Studio Experience at the end

of every chapter Career Profile in every chapter Chapter Review concludes

every chapter Handbook section at end

Consistent Studio Series support: TE Annotated Teacher’s Edition• National Standards• Teaching Tips• Inquiry• Lesson extensions• Special Needs• Interdisciplinary• Aesthetics, History• Web Connections• Designing a Digital Studio

Ancillaries• Studio, Vocabulary, Artist, Assessment Masters• Overheads • DAI Digital Image Set

Studio Masters Vocabulary Masters Assessment Masters

Digital editionIn SE and TE• Live links to websites• Searchable content• Share lessons easily

Additional Enhancements• E-book library• E-lesson planner• E-portfolios• E-learning communities• Student access• Ancillaries available as for print edition

A few of my favorite things

DistinctiveStamps and money, pp. 96-97Chapter 7, p. 146

PracticalHow to… Plan Navigation, page 176-77

SatisfyingThe Golden e-Rules, page 180

Beautiful and InformativeTimeline, page 214-226 Imagine Julie Andrews singing…

Meet the authors

Kevin Gatta• Design Director at Gatta Design & Co., Inc., and Distinguished Professor for the Graphic Communications Design Department at Pratt Institute, New York, NY• Has worked for major design studios such as The Pushpin Group, Lubalin Associates, and David Pocknell & Co (UK)

Claire Mowbray Golding• Oversaw the content and graphic design of most Davis products for over 20 years• Worked with art educators, learning about their needs through focus groups, NAEA, and general market research• Writer and editor, especially of children’s books: What’s That Bird?, Becoming an Urban Wildlife Detective, The Art of Cape Dorset, Shadow Puppet Magic