Graphic Design

• Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines, and newspapers. Other examples are signs, labels on products, and advertisements, including posters such as this one here.

Words and Pictures

• Designs for posters are carefully planned to attract your attention.

• First you notice the picture and its lines, shapes, colors, and symbols.

• Then you notice the lettering and its messages.

Communicating Messages

• An effective poster is designed:

1. To keep your attention

and

2. To give you a strong message

For Your Ad

• What kinds of symbols or pictures give us a message about this business?

• What kinds of words give us a message about this business? What other words should be on the ad?