The Dao of Learning: How content strategy supports learning on the web
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The Dao of Learning
by @TylerTate
How content strategy supports learning on the web.
Illustration by Kevin Cornell via A List Apart
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Photo by David Woo
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Photo by Paul Robertson
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Photo by Paul RobertsonPhoto by Mark Hillary
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?!Surely there’s a better way?!
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Optimising for conversions is tactical.
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Optimising for conversions is tactical.
Optimising for learnability is strategic.
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We must develop content strategies that help users learn.
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Knowledge
Comprehension
Analysis
Synthesis
Evaluation
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2 3 4 5 61
The learning process
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The learning process2 3 4 5 61
uncertaintyapprehension
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Selection
2 3 4 5 61
optimism
The learning process
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Selection Exploration
2 3 4 5 61
confusionuncertainty
doubt
The learning process
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Selection Exploration Formulation
2 3 4 5 61
confidence
The learning process
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Selection Exploration Formulation Collection
2 3 4 5 61
The learning process
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Selection Exploration Formulation Collection
2 3 4 5 61
The learning process
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The company that best supports the user throughout the entire process has the upper hand in converting that loyal user into a paying customer.
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Explore
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Flexible filtering
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Flexible filtering
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Flexible filtering
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Personalised Recommendations
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Good Content
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Refind
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Organise
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Annotate
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Compare
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Monitor
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Saved Searches
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Co"aborate
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Companies that help users throughout the entire learning process are more likely to:★ Create passionate, devoted users★ Benefit from the resulting transaction
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Users aren’t just conversion metrics.They’re people who need empathy.
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“When the teacher has the ability to understand the student’s reactions from the inside and has a sensitive awareness of the way the process of education and learning seems to the student... the likelihood of significant learning is increased.” – Carl Rogers
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★ Learning Styles on Johnny Hollandhttp://johnnyholland.org/2011/06/16/learning-styles-the-cognitive-side-of-content/
★ Cognitive Styles on UX Magazinehttp://uxmag.com/design/cognitive-styles
★ Novices Orienteer, Experts Teleport on B&Ahttp://boxesandarrows.com/view/novices-orienteer
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ENTERPRISE SEARCHMeetupswww.searchmeetups.com
ENTERPRISESEARCHLondon
ENTERPRISESEARCHFrankfurt
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The Dao of Learning
by @TylerTate
How content strategy supports learning on the web.
Illustration by Kevin Cornell via A List Apart